Ryan Hohman Email & Phone Number

Tampa, FL, US

Ashland, OH, US

• Areas of focus:
• Customer-Focused Innovation
• Customer First Culture
• Accelerate & Improve Decisions with Data
• Customer Experience in your Organization
• Navigating Politics of Change

Columbus, Ohio, US

Lead a team responsible for scaling Highlights for Children's digital capabilities and activating digital customer experiences through flawless delivery with an emphasis on operational excellence and continuous improvement of day-to-day operations.

New York, NY, US

• Member of the Justice brand leadership team, where I led the e-commerce team responsible for key customer experience components of shopjustice.com including website operations, product management, user experience.
• Relaunched shopjustice.com website in less than three months, including new platform, enriched catalog and product photography, critical web operations processes in place, branded IVR, self-help content, post-purchase.
• Introduced A/B testing program through Google Optimize integration, launching ~120+ tests while driving over ~$15 million dollars in value in year one.
• Launched ‘Complete the Look’ outfitting feature, boosting multiple key metrics: AOV +$4.70, CVR +4%, cart checkout starts +9.27%, cart checkouts +23.8%.
• Supported the re-launch of the Club Justice loyalty program, which features a custom ‘auto-redemption’ solution built by the Nogin dev team.
• Introduced a “Buy now, pay later” checkout option for customers. Enhanced the overall experience since April, 2021 launch, boosting adoption (~11% of transactions) and AOV (~$90).

Columbus, OH, US

Justice, a division of Ascena Retail Group, is the largest tween specialty retailer in the world. The eCommerce Operations team is responsible for all aspects of shopjustice.com including daily site operations, content development, promotions, website product management, user experience design (UX), user acceptance testing, and 3rd party vendor management..

Columbus, OH, US

Columbus, OH, US

Columbus, OH, US

Lehi, Utah, US

• Manta.com is a venture-backed tech company that builds web products to aid small businesses and connect its 2 million registered users with the 20 million consumers that visit Manta.com each month.Notable highlights:
• Member of company’s first ever product innovation group. Developed team processes, created plans and managed timelines for numerous projects.
• Led ideation sessions with core team and various cross-functional departments using Ash Maurya’s ‘Running Lean’ methods to encourage continuous innovative thinking.
• Conducted 100+ customer development interviews. Used data to validate assumptions, identify customer segments, and write requirements for new products.
• Launched a new photo uploads feature, which increased member engagement by 31%.
• Optimized the email welcome series to drive adoption of the status update feature, resulting in a 9% increase of new member posts.

El Segundo, CA, US

• Created and managed comprehensive content strategies for key verticals across directv.com, mobile, and set-top box.Notable highlights:
• Led Damages Season 5 digital campaign, the first of its kind for the company, involving video streaming, a behind-the-scenes blog, and exclusive interviews with the show's stars. As a result, ratings and online.
• Conceived and executed DIRECTV Entertainment Blog, taking it from baseline marketing tool to a fully-realized creative and editorial endeavor to drive brand awareness. Page views increased by 20%.
• Led multiple marketing campaigns for the launch of DIRECTV's online streaming service, a make-or-break new initiative for the company.
• Spearheaded the launch of DIRECTV iPad App's Live TV Streaming feature, increasing downloads and adoption of the app.

New York, NY, US

• Shows Team - ProducerSeptember 2010 – August 2011Led content strategy and web production for numerous shows including VH1 flagships Basketball Wives, Love & Hip Hop, and Mob Wives.Notable highlights:
• Managed social media accounts, earning Basketball Wives the #1 ranking in Hollywood Reporter's survey charting most social TV shows.
• Identified opportunities to leak viral episodic sneaks of Mob Wives to partner sites to spur ratings (averaged 1.3 million weekly viewers).Homepage and Editorial TeamJuly 2007 - September 2010Managed day-to-day.
• Transformed the VH1.com homepage, taking it from a seldom updated page to a full-blown entertainment news source with a defined content strategy. As a result, overall traffic increased by 20 million visitors, close to.
• Recognized by MTV Networks for outstanding coverage of Michael Jackson's death.
• Key contributor to maturation of company's CMS. Trained and supported other department members to streamline the content deployment process and ensure all technology and compliance guidelines were followed.

New York, NY, US

• Assisted managing editor in all aspects of publishing editorial content on VH1.com, from generating fresh ideas to production and launch.Notable highlights:
• Developed a custom online game to support on-air initiatives, resulting in 3 million page views from 2007 to 2008.
• Launched community marketing campaign to promote the VH1 Rock Honors 2007 broadcast. The "Best Fan Site Contest" had over 100 entrants and similar campaigns were used in conjunction with recent tent-pole promotions.

New York, NY, US

Produced editorial and video content for VH1.com in support of the channel's music and on-air programming initiatives. Some of the television shows I created content for include Flavor of Love, VH1 Classic, and The World Series of Pop Culture.

Marion, Ohio, US

Designed and developed websites, marketing content, and educational videos for a public online K-12 school serving 3,000 students.