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➥ To excel in today's competitive business environment, a successful Marketing Executive needs a balance of sales enablement, analytics, and integrated marketing expertise - backed by solid leadership skills. I combine over ten years of experience leading high-ROI marketing projects for a high-profile equipment manufacturer; making the forward-looking decisions that drive sustainable and scalable business growth; developing key strategies and policies that maximize revenue potential; and carefully shaping the brand messaging and go-to-market strategy that sustain a thriving, profitable, and globally competitive organization.➥ I excel at architecting a data-driven vision and roadmap for the Marketing Department, designing narrative-based brand campaigns, aligning marketing initiatives with emerging trends, integrating cutting-edge tools and technologies to optimize the customer experience, and cultivating and maintaining up-to-date knowledge of new product innovations, market trends, and competitor activity.➥ I am a proficient multitasker who can learn, unlearn, and relearn; success is less about what you already know and more about expanding your knowledge base. I have the agility to pick up new skills, adapt them to my needs, and respond to challenges with competence and conviction.➥ I have the communication skills to clearly articulate my vision, persuade people to take action and get the ball rolling in the right direction. I COMMUNICATE QUICKLY, ACCURATELY, AND EFFECTIVELY, whether I'm sending emails, communicating with a customer, negotiating with a vendor, or anything between.➥ The creative structure to execute storytelling and presentation to bring tge brand strategies, insights, and target audience to life.➥ The ability to Ideate and identify the unexpected applications of the brand that touch consumers and culture – partnerships, collaborations, and brand activations.➥ I've created a technology roadmap and architecture, gained alignment, and led cross-functional teams to enable it—built and maintained strategic relationships between technology and functional stakeholders, including the Leadership Team.☛ Key Skills ☚ ✦ Strategy Formulation & Execution✦ Multi-Channel Marketing✦ Analytics & Consumer Insights✦ Product Strategies / Positioning✦ Cross-Functional Collaboration✦ Analytical Problem Solver✦ Brand Messaging & Development✦ Project Management & Oversight✦ Team Leadership & Development✦ Top-Tier Communication Skills✦ Agile Development Expertise✦ Holistic E-Commerce Strategies
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AmbassadorMdt Sporting Goods Ltd.Bozeman, Mt, Us
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Business AdvisorMontana Wild Dec 2024 - PresentBozeman, Montana, Us -
Director Of Marketing, Sport OpticsLeica Camera Ag Aug 2024 - Present35578 Wetzlar, De -
Marketing AdvisorModern Huntsman Aug 2024 - PresentDallas, Texas, Us -
Fractional, Vp Of Marketing Operations And AdvisorModern Huntsman Oct 2023 - Aug 2024Dallas, Texas, Us- Participation in meetings and quarterly calls with Company leadership through video/phone conferences.- Providing email support to the Company.- Utilizing Advisor’s social network to benefit the Company.- Offering additional feedback, introductions, advice, and support on various aspects such as general business strategy, vendor instructions/customer meetings calls, capital sources, and strategic partners on an as-needed basis.- Introducing potential capital sources, customers, employees, and other strategic partners.- Reviewing documents and providing feedback.- Assisting with Finance and Business Intelligence for transparency and growth, focusing on investor relations and internal communications based on accurate data, and providing performance marketing metrics to attract repeat B2B business.- Defining and implementing marketing and brand research through Hanover Research.- Conducting competitive analysis for subscription-based editorials in the western and international hunting and fishing market.- Identifying affinity verticals and total addressable markets to recognize growth opportunities.- Analyzing brand, marketing, and customer experience (CX) data against competitors.- Supporting the redefinition of Roots and the purpose of Modern Huntsman.- Co-leading a large format campaign to define the purpose and direction of Modern Huntsman, including various elements such as films, photography, messaging, distribution, PR, media strategy, UI/UX design, and SEO strategy.- Defining the digital marketing strategy.- Performing growth analysis to evaluate current performance before allocating resources.The role involves a diverse set of tasks ranging from strategic planning and analysis to marketing and brand development, with a focus on supporting the Company's growth and success in the hunting and fishing market.
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AmbassadorMdt Sporting Goods Ltd. Apr 2024 - PresentChilliwack, British Columbia, Ca
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Ambassador X AthleteMtntough Fitness Feb 2024 - PresentBozeman, Mt, Us -
Founder, Chief Marketing TechnologistHack Project Apr 2019 - PresentFreelance Creative Services, Martech Design, Advisory -
Fractional, Vp Of MarketingLandtrust- The Recreation Access Network™ Jan 2024 - Jun 2024Bozeman, Mt, UsLead the brand development process and all aspects of brand building, utilizing diverse resources for film production, photography, messaging, distribution strategies, PR, influencers, UI/UX design, and digital marketing.Manage budget allocation for marketing expenses as a percentage of gross revenue, working with finance to optimize marketing activities and define transparent financial goals.Define an owned brand strategy, lead go-to-market strategies, and foster alignment across multi-year plans.Establish effective communication processes with cross-functional teams to ensure coordination on marketing activities and objectives.Execute PR and media strategies, including CTV, DOOH, OTT, ATL, and competitor advertising. Oversee paid strategies, affiliate marketing, and digital marketing efforts.Analyze and optimize digital marketing performance to drive bookings, subscriptions, and revenue growth.Collaborate on leveraging existing resources and analyze first-party data for enhanced marketing activities.Supervise email marketing strategies and assess customer lifetime value (CLV) and customer acquisition cost (CAC).Manage direct-mailer programs to target prospective audiences based on customer data, focusing on list hygiene, design, and targeting. -
Vp Of MarketingPradco Outdoor Brands Jan 2023 - Oct 2023Birmingham , Alabama , UsResponsibilities: — Develop a diverse Marketing team of internal professionals and contractors to align a high-tempo go-to-market strategy with innovative products in a competitive marketplace. — Lead the Moultrie Mobile marketing team, overseeing all aspects of marketing: creative, digital marketing, lifecycle marketing, brand, and product and channel marketing— Develop and manage marketing program budgets; measure and optimize marketing programs to ensure activities are effective, efficient and deliver high ROI.— Drive lifecycle marketing strategy to maximize user retention through successful new user onboarding, expanding feature adoption, seasonal reactivation campaigns, and ongoing user engagement.— Coordinate with sales and product teams to launch new products and build customer awareness and excitement.— Design and implemented a new eCommerce solution to support DTC growth and bring the brand forward in messaging, campaign themes, and storytelling while maintaining a balance for performance marketing for all inbound marketing efforts (CTV, Social, DOOH, Media Coverage, Email, Paid Media). — Drive the leadership team forward with a futuristic mindset to envision the future state of the brand and its products through comprehensive research, testing, and deployment. CX tracking and improvement, brand messaging, visual improvements with films, print media, and strategic approach for sales enablement for retail channel marketing (POS, Advertising, OOH Billboard, DOOH near key retailers, DAM asset sharing, sales meetings execution, regional tradeshow logistics, and interactive event management). Basic Qualifications:— A minimum of 8 years overall Marketing experience with at least five years as a Director or VP of Marketing.— Bachelor's degree in Marketing, Graphic Design, Communication, or a similar relevant field— Outstanding communication, presentation, and leadership skills. -
Director Of MarketingMystery Ranch Jan 2018 - Jan 2023Bozeman, Montana, UsMystery Ranch manufactures load-bearing equipment designed for the Military, Fire, Hunting, and Mountain user groups with $70M+ in annual revenue.Oversee the development and execution of key marketing and demand-generation initiatives that promote the organization's core strategic priorities. To design, implement, track, and optimize the brand vision, identity, and roadmap across all channels.To carry out my mandate, I execute campaigns, generate content, and coordinate communication programs to achieve brand awareness and KPI goals.Visualize the annual marketing plan and budget, manage marketing investments, establish analytics and dashboards for critical performance criteria, oversee all marketing materials and creative assets, identify trends and insights to optimize spending and performance, evolve the brand identity, and project manage a suite of front-end applications to ensure a unified customer experience and brand standards.Among my accomplishments, I have:➥ Set the tone and direction of the Marketing Department; led a suite of customer acquisition activities, including communications, media planning, buying, promotions, and packaging.➥ Defined a standardized structure for the photography brief, ensuring all visual content effectively incorporates the brand look and feel.➥ Employed strong background in Agile development to streamline project cycles, generate efficiencies, and develop a holistic team vision.➥ Engineered a broad marketing roadmap, including brand, product, operations, e-commerce, and sales strategies.➥ Created an ecosystem of 25 like-minded nonprofit organizations to support marketing efforts.➥ Developed a holistic e-commerce strategy focused on consumer education and removing barriers to checkout.➥ Managed the Netsuite Oracle platform, increasing e-commerce sales from $1M to over $13M. -
Marketing ManagerMystery Ranch Oct 2014 - Jan 2018Bozeman, Montana, Us— To direct the strategic planning, execution, and leadership in the marketing efforts, deliverables, and integration of our brand vision, identity, and strategy.— Lead team toward implementation and attainment of corporate goals as well as specific marketing initiatives.— Develop and maintain the annual strategic marketing plan for the company.— Lead tactical execution of marketing programs, including communications development, media planning, buying, promotions, and packaging.— Direct Marketing team on developing POS material and tactical execution of promotions.— Responsible for the outward communication and content of the brand both visually and through language.— Generate a process and structure for photography brief to supply the company with visual brand content. — Provide analytical support to enable decision-making.— Analyze in-market programs and measure their effectiveness (digital marketing strategy, visual merchandising, packaging, advertising.)— Communicate the MYSTERY RANCH brand through marketing materials for internal and external audiences at sales launches, trade shows, company meetings, and during retailer visits.— Manage relationships with external agencies, vendors, and business partners.— NetSuite Ecommerce Web Developer— Change Advisory Board Co-Leader for MYSTERY RANCH— Strategy Leader for MYSTERY RANCH— NetSuite UX, Promotions Advisor— NetSuite SuiteCommerce Advanced CAB Committee Member— Agile Development, SCRUM Master with Atlassian Jira/Confluence and Aha
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Ecommerce ManagerMystery Ranch Apr 2011 - Oct 2014Bozeman, Montana, Us— NetSuite Ecommerce Web Developer and Content Manager for current E-commerce website. Assist with ERP Manager and support with Build Assembly and Matrix items with Celigo SmartClient. Manage photos, text, descriptions, controls, etc.— Current Project manager for new Responsive Web Design with NetSuite Ecommerce Professional Service Team to connect technical talent and communicate with internal staff on deliverables for creating a responsive web design that increases user experience with the mobile first approach.— Marketing Strategist for five professional markets, including government, military, law enforcement, hunting Guides, ski patrol, and wildland firefighting. Collaborating with Line Managers and product managers to create a custom marketing approach with advertising, public relations, online marketing, social mediums, market research analysis, tradeshows, events, and product line management.— Liaison with Line and Brand Managers to ensure the ecommerce marketing strategy aligns with overall marketing and sales initiatives and build metric reports with Google Analytics.— Work closely with the Product Manager to maintain accurate information about current products, develop a cohesive plan for launching new products and develop a strategic product timeline for every marketing need with all departments to maintain a steady workflow with projected handoffs. — Developed RFPs and partnered with a production company to execute video tutorials on products and increase the sales team's effectiveness while presenting to large groups of government-issued individuals. Utilized Vimeo for distribution and increased revenue for individual products that required this support.
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Director, Sales And MarketingBaladeo Usa Jan 2011 - Apr 2011Bozeman, Mt, Us— Driving the brand image through the website and social media outlets to increase brand recognition with the President and Director of Operations.— Leading the development of strategic and tactical sales for distribution plans for each market focus. Maintaining constant channel growth with Amazon, Cabela’s, eBags, REI, Sports Chalet, Sierra Trading Post, and Bass Pro Shops. — Directing logistics for tradeshow meetings, booth design, networking follow-up, sample distribution, and travel.— Built an online presence by developing a partner program with top retail industry companies like Cabela’s, REI, and Amazon. -
Marketing ManagerHyalite Equipment Jan 2008 - Jan 2011— Co-managing rep agencies with the Director of Sales to execute wholesale channel marketing and asset distribution for go-to-market activities, tradeshows, wholesale clinics, and independent sales rep shows.— Order processing for all preseason orders, ASAP order management, logistics for inbound container communications for wholesale allocation schedules, inventory management, and DTC order management while supporting Customer Service. — Design and implement the creation of the social media strategy during an age of marketing activities transitioning from print media to all things digital.— Quality assurance coordination for warranty and repair through documentation of issues for product improvement feedback to the design team. -
Human Resource Manager / Floor ManagerBob Ward'S Sports & Outdoors May 2004 - Jan 2008Missoula, Mt, Us— Lead all departments and manage the day-to-day operations of the floor — communication with the Store Manager and Assistant Store Manager for improvements within the teams, retention, merchandising strategy, CX shopping flow, communication platforms and systems, inventory transfers and spot checks, shrinkage, and all the above. — Assist with planning all seasonal clinics with major vendors to improve overall sales training and forecasted sell-through for each vendor—consistently outperforming the Missoula HQ store in sales YoY during my tenure. — Implementing a new merchandising experience for all the hunting and outdoor brands to assist with cross-selling hard and soft goods in a more visual shop-in-shop.
Ryan Holm Skills
Ryan Holm Education Details
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North Park UniversityBusiness Administration And Marketing -
TreehouseComputer Programming
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Learn JavascriptComputer Programming
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Learn ProgrammingComputer Programming
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Jönköping UniversityInternational Business Administration
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ThinkfulJavascript
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Montana State University-BozemanGeneral
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CodeacademyRuby On Rails
Frequently Asked Questions about Ryan Holm
What company does Ryan Holm work for?
Ryan Holm works for Mdt Sporting Goods Ltd.
What is Ryan Holm's role at the current company?
Ryan Holm's current role is Ambassador.
What is Ryan Holm's email address?
Ryan Holm's email address is ry****@****nch.com
What is Ryan Holm's direct phone number?
Ryan Holm's direct phone number is +140659*****
What schools did Ryan Holm attend?
Ryan Holm attended North Park University, Treehouse, Learn Javascript, Learn Programming, Jönköping University, Thinkful, Montana State University-Bozeman, Codeacademy.
What are some of Ryan Holm's interests?
Ryan Holm has interest in Science And Technology, Education, Environment, Health.
What skills is Ryan Holm known for?
Ryan Holm has skills like Marketing, Advertising, Public Relations, Social Media, Product Development, Product Management, Marketing Strategy, Management, Event Planning, Brand Management, Email Marketing, E Commerce.
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