Ryan Hooker work email
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Ryan Hooker personal email
My name is Ryan Hooker and I am a passionate African. I hold a degree in Economics, Marketing and Advertising (University of Natal), and am well positioned to offer a wealth of commercial value through my 25+ years in premium FMCG, Consumer product and B2B selling and marketing organisations.These experiences directly cover ✔ Business and Sales Strategy ✔ People Development✔ General Sales Management✔ P&L ownership✔ Key Acc management (incl. Pan African)✔ Advanced pricing✔ Senior negotiation✔ Route to Market ✔ Sales operations ✔ African Territories✔ Trade Marketing✔ Change management✔ Brand Marketing and new product launch✔ Customer service My career moves have migrated through highly branded local manufacturing and franchised business models, onto premium branded imported consumer product and now back into locally produced products with systems and service solutions in the B2B arena.I own ScommeX - Sales and Commercial ExcellenceScommeX is a unique consultancy that explores and embraces a companies Commercial operation. I work within a Corporation as a Sales and Marketing expert over an extended period of time - leading Commercial change. I spearhead key areas such as Commercial Strategy, Route To Market, Advanced Pricing, Portfolio line up, Advanced Key Accounting and Customer Engagement - Pan Africa. In parallel, I support People Development and Sales Capability transfer through embedding myself as a valued business partner. ScommeX works currently with Large International FMCG , Industrial and Construction Supply Companies in Africa.I am also proud to a shareholder in Wedgewood Nougat - a luxury confectionery business, and Afraceuticals - a business focusing on producing African botanical's extracts for ingredients for cold and flu phytomedicines. I am activity involved in both businesses in a Commercial Director capacity.I look forward to engaging with your business!
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Co-OwnerWedgewood Nougat Mar 2017 - PresentPietermaritzburg Area, South Africa
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Co Owner And Commercial DirectorAfraceuticals Aug 2021 - PresentSouth Africa -
Business OwnerScommex Feb 2017 - PresentJohannesburg Area, South AfricaScommeX - Sales and Commercial ExcellenceScommeX is a unique consultancy that explores and embraces a companies Commercial operation. I work within a Corporation as a Sales and Marketing expert over an extended period of time - leading Commercial change. I spearhead key areas such as Commercial Strategy, Route To Market, Advanced Pricing, Portfolio line up, Advanced Key Accounting and Customer Engagement - Pan Africa. In parallel, I support People Development and Sales Capability transfer through embedding myself as a valued business partner. ScommeX works currently with Large International FMCG , Industrial and Construction Supply Companies in Africa.I look forward to engaging with your business!
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General Manager SalesSaint-Gobain - Gyproc May 2012 - Feb 2017Johannesburg Area, South AfricaI headed up sales for Gyproc South Africa, a company in the Saint-Gobain stable.We marketed and sold our Light Weight Building solutions to retailers, distributors and contractors. I was principally responsible for top line revenue and pricing, volume and trading margin.This entailed national key accounts, sales operations teams, and a large team of specification professionals who specify our systems in key projects with architects and various other construction industry stakeholders. I was also operationally responsible for the Service Centers (depots) as well as the customer contact center and managed a broad sales team of +150 committed sales staff. -
Consumer Electronics DirectorLg Electronics Sep 2009 - May 2012Johannesburg Area, South AfricaI lead the Sales and Marketing of LG's Consumer Electronics business in Southern Africa. My CE business incorperates 3 business units -> TV, Home Appliances, and Audio, and we import, warehouse,sell and distribute to 3500+ retialers across our region.Key Responsibilities:Achieve annual profit and Market share objectives for my BU by product category within budgetDeliver the key KPI’s for my BU - Revenue, Brand Preference, Cost Management, Inventory management etcExecute key In Store brand KPI’s and spearhead the product SELL OUT agenda on retailer floorSuccessfully manage all customer trading relationships in Southern Africa Set the strategic vision, and detailed annual operating plan by sales divisionGrow staff capability in Key accounts, marketing, customer and consumer insight and front line sales. -
Business Development ManagerPepsico Oct 2005 - Dec 2009This role is typical of a franchise relationship, one which requires top to top influencing and relationship building, and essentially is to guide and champion the new franchised bottler thinking and actions in terms of trade and channel spend and execution.Key Responsibilities briefly: Achieve volume and profit objectives Develop the 3 year Strategic Sales Plan, and convert it into the Annual Operating Plan Shape the sales activity grids for the year by major account/ major marketing event Set strategy for pricing, promotion, distribution and cooler penetration by trade channel. Integrate marketing and sales strategies Share PepsiCo Sales Best Practice with the local bottler Build sales capability with the bottling organisation, from Front line to Key Account level. Internal and regional business alignment through quarterly business reviews etc -
Commercial Manager /Allied BrandsFritolay Mar 2004 - Sep 2005This was a dual responsibility role, firstly with full P&L ownership for Simba Beverages. Key Responsibilities for Simba Beverages: Achieve volume and profit objectives Drive Distribution and promotion of Pepsi products Develop cooler strategy and drive penetration Manage the Co Packer, through demand planning Conduct due diligence for formal Pepsi roll out Compose commercial strategy for New York, for the relaunch of Pepsi into South Africa Secondly, I also spearheaded the Masterfood distribution business, 2nd Leg Key Responsibilities: Own the Masterfood distribution P&L Drive distribution and penetration of core SKU’s Internal sales product and execution training Initiated formal demand planning for the inbound supply chain Develop Simba 2nd Leg product and trade channel strategy, 1 AOP - 3 years Strat Plan.
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Various Sales And Marketing RolesPepsico Aug 1995 - Feb 2004Johannesburg Area, South AfricaI started in Sales Management, development this into Senoir Key Accounts Management and then did a few years as Category Brand Management - all with Fritolay
Ryan Hooker Skills
Ryan Hooker Education Details
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Economics, Marketing And Advertising
Frequently Asked Questions about Ryan Hooker
What company does Ryan Hooker work for?
Ryan Hooker works for Afraceuticals
What is Ryan Hooker's role at the current company?
Ryan Hooker's current role is Business Owner and entrepreneur.
What is Ryan Hooker's email address?
Ryan Hooker's email address is ry****@****t.co.za
What schools did Ryan Hooker attend?
Ryan Hooker attended University Of Kwazulu-Natal.
What are some of Ryan Hooker's interests?
Ryan Hooker has interest in The Outdoors, Particualy Fond Of Fishing, Sport.
What skills is Ryan Hooker known for?
Ryan Hooker has skills like Fmcg, Management, Negotiation, Business Development, Sales Management, Key Account Management, Retail, Business Strategy, Sales Operations, Strategy, New Business Development, Key Account Development.
Not the Ryan Hooker you were looking for?
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3partnersnational.com, pnre.com, rtgcapital.com -
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2abm.com, partnersnational.com1 (214) 3XXXXXXX
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Ryan Hooker
Nashville, Tn1usbank.com -
1prudential.com3 +126793XXXXX
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