Digital Marketing Consultant
CurrentPay-Per-Click (PPC) Account Management, Search Engine Optimization (SEO)Key accomplishments:• Managed paid search advertising budgets over 250k/mo• Achieved ongoing incremental improvements through testing, usability, and data analysis• A/B split testing and multivariate testing• Managed PPC accounts in multiple platforms including Google AdWords & Yahoo/Bing Ads• Managed multiple projects simultaneously for multiple clients including design and development ofnew… Show more Pay-Per-Click (PPC) Account Management, Search Engine Optimization (SEO)Key accomplishments:• Managed paid search advertising budgets over 250k/mo• Achieved ongoing incremental improvements through testing, usability, and data analysis• A/B split testing and multivariate testing• Managed PPC accounts in multiple platforms including Google AdWords & Yahoo/Bing Ads• Managed multiple projects simultaneously for multiple clients including design and development ofnew web properties as well as redesigns and optimization through testing and analysis of analyticsdata for existing properties• Managed the creation of display ads for contextual campaigns• Evaluated, recommended and implemented tools and services including analytics, PPC campaignand bid management• Configured and managed phone lead routing and lead tracking systems• Reported campaign performance to clients• Created comprehensive usability reports• AdWords training, one-time account optimization, one-time account setup, ongoing accountmanagement services Show less