Founded in 2011, New Epoch is a full-service marketing agency and software firm. Our team is certified in Google Analytics and every specialty of Google AdWords —Search, Display, Mobile, Video, and Shopping — and we are a Google Premier Partner.

New Epoch is a Google Premier Partner agency established to support clients seeking high-volume national or worldwide exposure -- full-service marketing, website, tag management, and software development firm with experience that only comes from 10's of millions of conversions.

Responsible for planning, executing, and reporting on marketing efforts to increase business.Executed digital marketing campaigns using tactics such as search, display, affiliate, and email - Ongoing a/b tests using unique landing page layouts to increase CVRs - Conducted a/b tests for email content using different copy and subject lines as well as time of day to increase CTRsWork with the sales team to oversee the deployment of marketing automation platform Marketo Revised the sales flow to improve efficiency through automation, giving the sales team more time to focus on new prospects.Partner with external teams to support marketing efforts based on quarterly goals. Partnerships included content creation teams, SEO teams, and web development teamsCollaborated with Web development and IT teams to design and deploy new landing pages leveraging best practices for paid searchIdentified and implemented Salesforce integration to enable real-time delivery of customer data to external platforms and strategic partners, allowing further monetization of existing customer data

Worked alongside the VP of Marketing to plan and execute high-volume lead generation campaigns to support call center growthImplemented a/b testing protocols for ad copy and landing pages to achieve better click-thru rates (CTR), quality scores, lower CPCs, and higher conversion rates (CVR)Managed campaigns comprised of over 500K keywords spending in excess of $300K/monthOptimize marketing campaigns across channels, including SEO, SEM, Display, Remarketing, Affiliate, Email and SMSAssisted with the selection and implementation of custom campaign tracking software to maximize lead generation efforts and track marketing performance by channel

Assist with the execution of international marketing programs for various clients across diverse industriesResponsible for optimizing search and display campaigns on platforms such as Baidu, Naver, Yandex, Yahoo Japan, Google, and BingCreate and deliver monthly reporting decks to provide insight on changing market trends and detail campaign performanceIdentify opportunities for expansion and recommend upcoming quarterly budgets to drive results and meet client KPIs

Worked alongside marketing and media services teams to collaborate on ways to better serve Wordbank's customers by increasing client awareness of agency offerings.Responsibilities included paid search campaign creation (keyword research, expansion, and ad copy development), social media campaign creation, and display campaign creation and localization.Technical responsibilities included the implementation of URL tracking for campaigns, landing page tagging, and conversion pixel placement to ensure tracking against client KPIs.

Consistently exceeded monthly sales quota, while participating in outbound events to increase brand awareness in local community. Assisted in monitoring and providing feedback to individuals about sales performance growth opportunities.Facilitated marketing strategies with local community Chamber of Commerce and various local businesses. National Top Sales Award- Winners Circle 2010

Worked on various projects for brands such as: Volkswagon, Burger King, Dominos, Best Buy, Old Navy, Activision and AMEX

Worked directly with the Creative Director and CEO to create and assist with franchise and brand development for new and struggling franchise organizations.