As Director of Integrated Strategies, Ryan avoids marketing jargon and posturing to deliver impactful results for brands and their consumers.Ryan's expertise lies in:Unveiling Original Insights:He does his homework, uncovering cultural shifts, platform opportunities, and even counterintuitive insights that "turns the light on" for his creative counterparts. His insights are deep, his ideas are big, but his storytelling is concise and impactful.Guiding Cross-Functional Teams:He fosters fun and productive collaboration, unlocking the full potential of creative, media, and PR teams. His goal: A single, focused strategy that delivers.Challenging the Status Quo:Ryan pushes boundaries, advocating for bold, innovative ideas that inspire clients to embrace game-changing marketing. He sees through the "influencer shortcut" and champions building brands and hitting KPIs alongside influential voices.Driving Measurable Impact:He's obsessed with performance, analyzing results and prescribing optimizations that maximize ROI and tangible growth. He understands past success doesn't guarantee future results and continuously seeks improvement.Building Client Trust:He earns trust by speaking their language, not marketing jargon. He becomes a strategic partner, guiding clients through the evolving marketing landscape. He's also pretty chill despite being a strategy guy.If you're looking for a strategic thinker who:Eschews marketing speakWorks fast and intuitivelyDelivers for brands and consumersThrives on collaboration and big ideasHas no patience for self-described "Marketing Gurus/Ninjas/Whisperers"Please, just connect with Ryan.

----Recent winner of a Clio Award (Bronze) and a National Addy Award (Silver) for his work on an interactive product launch campaign for a Maryland Cannabis Producer and Dispensary----Ryan has spent the last 17+ years... Leading multiple cross-disciplinary (UX, design, content, social, SEO, email, development, brand) teams in providing clients with imaginative, award-winning multi-platform solutionsSuccessfully launching millions of dollars worth of campaigns, web, mobile, loyalty, and email initiatives for national, international, and regional clients Executing on user experience (UX), customer experience (CX), and brand experience initiativesCreating and leading stakeholder discovery work sessions for countless digital and branding initiatives for international and start-up organizationsTranslating complex business challenges into digital user-flows and UX solutions for small-to-large websites, and exploratory digital tools and servicesEnsuring alignment between proposed content strategies and brand communication goalsDefining and meeting ambitious measures of success aimed at increasing customer lifetime value and improving customer/user experiencesRecommending insight-gathering techniques to better understand consumer needsActively participating in new business initiatives; statements of work and client presentationsDefining and managing the roles and responsibilities of all user experience architects, digital strategists, email and SEO marketing specialists, and content strategists within the strategic services groupWorking alongside Planit’s account, tech, creative, and media directors to build more effective multi-channel and go-to-market campaignsEvolving internal processes to account for the changing landscape; have an intuitive methodology for gaining universal adoption of new processesInforming and inspiring client services groups and clients of digital opportunities and best practices that could solve business problems