I help entrepreneurs, marketers and solopreneurs navigate digital marketing so that they can be the best versions of themselves. I help breakdown complex, technical subjects into simpler and easier to understand information.

I'm the lead Google Ads evangelist, paid ads buyer and strategist at CG. I currently manage over $300,000+ per month just on the Google ads platform. I've helped countless brands in various industry verticals get more targeted and high quality traffic from Google ads, improve their ads account performance, drive lower cost per clicks, and scale their ad spend and sales while optimizing for the channel that works best for their particular situation.I've implemented Google… Show more I'm the lead Google Ads evangelist, paid ads buyer and strategist at CG. I currently manage over $300,000+ per month just on the Google ads platform. I've helped countless brands in various industry verticals get more targeted and high quality traffic from Google ads, improve their ads account performance, drive lower cost per clicks, and scale their ad spend and sales while optimizing for the channel that works best for their particular situation.I've implemented Google Enhanced Conversions, Google Analytics 4 tracking and events, via direct methods & via Google Tag Manager. This is important in order to leverage Google's machine learning algorithm to help improve Google ads performance.Here's just a small glimpse of what I do on a regular basis.- Daily checks & improvements on campaign performance using automation and Google ads editor- Checks on 7, 14, 30, 60, 90 day trends on budgets for both local and international campaigns- Frequent tests on ad copy/creative assets/messaging based on market research and data insights- Leverages machine-learning data, multi-attribution, bid strategies to help maintain/hit ROAS goals- Aggressively scales ad accounts by expanding on performance max campaigns, discovery campaigns, YouTube ads, and by expanding on audience/keyword segments that have shown potential for more conversions (sales).- Makes sure that the paid ads channel is supported with Branding and Organic efforts and vice versa.- Provides reports as needed and customizes it as per client's preference. Uses Data studio, third-party reporting platforms, Analytics reports, Google Ads reports.- Collaborates with the other departments and teams (Finance, clients, Paid social, creative, etc) to align with goal forecast and targets.Some of industry verticals that I've worked with:- DTC Pet products (food, supplies, etc)- DTC Health products (supplements, vitamins, etc)- DTC Home products (furnitures, beddings, kitchen appliances, etc)Thanks for reading Show less

We are data-driven performance marketers with an obsession for growth and profitability. We come from Facebook, Google and some of North America’s top performance marketing agencies. When working with us we become engrossed in your business to understand your brand, product/service, operations, financials and competitors so that we can best translate your value to customers through meticulously executed digital marketing.

I'm the eCommerce SEO and Magento Organic and Conversion Growth evangelist for 4 brand websites at CWDLIMITEDMy roles and responsibilities includes:- Driving MOM/YOY Organic SEO growth to 4 brand ecommerce websites- Measuring, Reporting and Optimization using Google Analytics- Implementation of Google Tag Manager, Custom Events, Dynamic Remarketing, Datalayer- Email Marketing Automation, Workflows, and strategies- Conversion Rate Optimization on Brand eCommerce… Show more I'm the eCommerce SEO and Magento Organic and Conversion Growth evangelist for 4 brand websites at CWDLIMITEDMy roles and responsibilities includes:- Driving MOM/YOY Organic SEO growth to 4 brand ecommerce websites- Measuring, Reporting and Optimization using Google Analytics- Implementation of Google Tag Manager, Custom Events, Dynamic Remarketing, Datalayer- Email Marketing Automation, Workflows, and strategies- Conversion Rate Optimization on Brand eCommerce websites Show less

I'm responsible for account management, creation, implementation, and optimization of various accounts along with providing client communications through bi-weekly meetings.I've also developed highly converting landing pages when needed, focused on keyword expansion strategies, and wrote multiple ad copy for multiple clients for higher CTR while performing A/B split-testing.I've managed approximately $100,000+ CAD per month in ad spend, creating/optimizing campaigns that will… Show more I'm responsible for account management, creation, implementation, and optimization of various accounts along with providing client communications through bi-weekly meetings.I've also developed highly converting landing pages when needed, focused on keyword expansion strategies, and wrote multiple ad copy for multiple clients for higher CTR while performing A/B split-testing.I've managed approximately $100,000+ CAD per month in ad spend, creating/optimizing campaigns that will improve a client's return on ad spend, while increasing their conversion rates & decreasing their cost per conversions.One of the key strategies that I've implemented is bidding on keywords & placements that attracted higher quality traffic that will meet client's goals.I've created relevant campaigns with tightly themed ad groups that implemented Google Adwords and Bing Ads' best practices.I've also written a lot of keyword dense headlines and descriptions (text ads) that resonate benefit rich messages while delivering a strong call to action to entice clicks and improve an ads CTR, which helps with Quality Score and Ad Rank. Advertising Strategies- Google Tag Manager,Custom Reports, Dynamic Remarketing, PLA, RLSA + DSA- Landing Page Creation and Optimization, Adword Scripts, and Facebook Custom Website Audiences, Remarketing, Lookalike Audiences,Website Conversion goals- Search, Video & Display Advertising Campaigns (Google and Bing)Clients verticals handled:- Furnace and Heating companies, Shipping companies, Movie Rewards site, Scooters and e-bike suppliers in Canada, Swimming accessory retailer in North America., Kitchen items supplier in Ontario, ID Card printer distributors in Canada, Top universities and campuses in Toronto, Companies dealing with encryption software,Personal and Lifestyle coaches, Personal Injury & Tax Lawyers, Dentist, Chiropractors, and Surgeons. Show less

- Google Adwords Search and Display Certified Professional- Bing Adwords Certified Professional- Inbound Marketing Certified by Hubspot- PPC Campaigns handled for the months of May generated over $40K+ of ecommerce sales + other phone leads from a $6K PPC investment. Generated record sales for these 2 landscaping clients.- Conversion Rate Optimization and Landing Page optimization on client sites improving site metrics, number of pages visited and time on site.- Used… Show more - Google Adwords Search and Display Certified Professional- Bing Adwords Certified Professional- Inbound Marketing Certified by Hubspot- PPC Campaigns handled for the months of May generated over $40K+ of ecommerce sales + other phone leads from a $6K PPC investment. Generated record sales for these 2 landscaping clients.- Conversion Rate Optimization and Landing Page optimization on client sites improving site metrics, number of pages visited and time on site.- Used Universal Analytics- Increased client leads even with decreased traffic by improving conversions.- Provided white-hat link-building strategies to boost rankings in the search engines.These methods includes:- Broken Link Building Methods- High Quality Guest Posting- Indirect Competitor Linking- Creative Link Building Methods- Inbound Marketing Strategies- Ebook Downloads, Whitepaper downloads, Free Giveaways- Video Marketing- Membership and Affiliation Links, Sponsorship Links- Handled On-Page, Off-Page, and PPC (Search, Display and Remarketing) campaigns of more than 10+ Local Business Clients for the Company.- Provided Keyword Analysis, SEO, Social and PPC analysis for Potential Clients.- Proper implementation of htaccess rules, 301 redirects, robots.txt, duplicate issues.- Used Google Webmaster Tools, Google Analytics and Adwords Data to find the best Keywords for a particular client.- Used the Disavow tool for removal of bad links- Optimization of site metrics (bounce rates, time on site, number of visits)- Provided Market Research and keyword research for New and Existing Clients.- Optimized Title, Meta Data, Sitemap and Internal Linking for Client websites- Optimized Google Webmaster Tools for each Client- Optimized Local Google Places Listing and Verified Accounts- Combined PPC (search and display) and SEO to bring the best results for clients.- Communicated with Managers to provide best practices in SEO and PPC- Stayed up to date on the latest industry developments Show less

- Handled On-Page and Off-Page campaigns of more than 40+ SEO Clients for the Company.- Provided Market Research and keyword research for New and Existing Clients.- Optimized Title, Meta Data, Sitemap and Internal Linking for Client websites- Optimized Google Webmaster Tools for each Client- Optimized Local Google Places Listing and Verified Accounts- Monitored, Tracked and Coordinated with PPC Expert for keywords and trends analysis- Communicated with Clients regarding… Show more - Handled On-Page and Off-Page campaigns of more than 40+ SEO Clients for the Company.- Provided Market Research and keyword research for New and Existing Clients.- Optimized Title, Meta Data, Sitemap and Internal Linking for Client websites- Optimized Google Webmaster Tools for each Client- Optimized Local Google Places Listing and Verified Accounts- Monitored, Tracked and Coordinated with PPC Expert for keywords and trends analysis- Communicated with Clients regarding SEO Strategy and Ranking results- Stayed up to date on the latest industry developments Show less