As the Director of Digital Media & Podcasts at Stingray Radio, I curate content for our digital radio properties and guide local programming teams for more than 100 of Stingray's radio stations. Driving the creation and implementation of all digital media strategies, overseeing digital marketing efforts, and planning content. Managing relationships with key third-party vendors for text messaging, smart speakers, podcast hosting, and social media. I support our local radio station teams with creative designs for digital and outdoor media, best practices in digital content, social media, newsletters, and mobile apps, and lead digital strategy creation and execution.Leading the Stingray Podcast Network, I focus on monetization and curating new content. Additionally, I help oversee digital ad campaigns, create promotional design elements, manage public-facing digital store accounts, and execute national promotional campaigns.

Curating content for Stingray Radio digital properties. Assess value of available content and provide direction to local programming teams across Canada. Leading the creation of design elements for programming and promotions as they relate to marketing the brands, including logos, print, outdoor, and other marketing materials.

Using my experience and expertise to work closely with the Programming teams for the BC & Alberta Newcap radio stations to engage and grow our audience. Employing an in-depth understanding of the fast paced radio advertising landscape, a focus on being an essential advisor to the team by developing strategic solutions.

Create, publish and monitor content for all 3 Newcap Radio Vancouver stations (Z95.3, LG 104.3 & CISL 650). Work closely with all station personnel to disseminate permissions and workload while populating the 
three station websites with content that is not only meaningful and engaging to the listener but 
partners with our various client goals and relationships.Increase the company’s digital (online and mobile) revenue by finding the right digital solutions for new and existing clients.Use Google Analytics to set goals, outline KPI’s (key performance indicators) and proactively analyze the performance of campaigns, posts and contests in order to drive and improve smart and successful campaigns. KPI’s include, increasing average time spent on the sites and increasing the number of pages visited.Work in partnership with the Digital Sales Account Manager and Sales representatives to produce custom high-level advertising solutions that deliver a strong R.O.I. for our clients.Contribute weekly digital updates with Senior Management.Collaborate closely with the Programming & Promotions teams to create significant database member experience that benefits the email database.Mentor on-air talent in extending the radio broadcast brand to social media in a fun engaging way that represents the station positively.Creating design elements for programming and promotions as they relate to marketing the brands beyond the digital space.Maintain a strong understanding of trends in Facebook advertising and other digital advertising channels.Work with media and ad agencies (and direct clients) to understand the advertisers’ goals and objectives and develop appropriate campaign strategy and structure through collaboration.Plan and oversee development of digital video content for sharing on all platforms. Leverage video sharing & advertising on YouTube to advance brand and product awareness.Monitor and promote the social functions and user experience of the Z95.3 mobile app.

Oversee and maximize the content creation and overall online experience for Corus Radio Vancouver’s interactive properties (CKNW News Talk 980, 99.3 The Fox, Classic Rock 101 and AM730 Traffic) in order to meet our traffic and sales goals on an on going basis. Including: social media platforms for each of the stations and on-air talent, video editor and producer of radio interview and performance videos, manage the Interactive team to complete projects on time and coordination of weekly e-newsletters. Creation of outdoor promotion materials including banners, tents and print advertising. I was nominated for human resource training with Corus and received Workplace Advisor certification allowing me to be a resource for coworkers experiencing any difficulties at work.Including, Site strategy and management, content management, client projects, staff management, social networking and professional development.

Responsible for the online presence of all four Corus Radio Vancouver websites: cfox.com, rock101.com, cknw.com and am730.ca. This also included there social media presence

Managed the shipping and receiving of the entire store stock.

Sorted recycling materials for distribution. Supervised staff and budgeted daily cash float.