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SUMMARYTransforming Digital Marketing into measurable growth and lasting customer connectionsWith 20 years of expertise driving digital marketing strategies across client and agencies, I bring a proven track record of success (double-digit revenue growth, multimillion-dollar cost savings, improved customer retention & ROI improvements).My unique value is aligning cutting-edge digital marketing tactics—content, SEO, SEM, social media, email, SMS, and mobile—with strategic insights for action. I apply a collaborative approach with stakeholders, which enables businesses to navigate complexity, achieve growth, and enhance the customer experience in dynamic, fast-paced industries.#OpenToWorkI'M A LEADER WHO CAN SHAPE A FUTURE AND DELIVER ON A PLAN TO ACHEIVE GROWTH-Excel in environments ripe for transformation which have supportive leadership in-place-Passion for winning through collaboration and direct communication -Believe in personal accountability, integrity and operating transparently-Empowering leadership style but roll up my sleeves as wellWHAT I CAN BRING TO AN ORGANIZATION-Experience leading Enterprise-level digital marketing initiatives-Knowledge of core digital elements (Content, SEO, SEM, SMM, Email, SMS, Push & Mobile)-Strong data and analysis foundation-Consultative approach, cross-industry expertise and B2C/B2B experience-Cross-functional collaboration-Demonstrated leadership capabilities and knack for talent development NOTABLE MILESTONES-Revitalized a struggling $12M CRM/Email business, achieving impressive growth, margin improvement and reduced churn-Creation and leadership of Digital Marketing/Customer Analytics team, as part of the Luxottica Retail North American Transformation-Maximized ROI for $1B+ customer investments for Kroger, including CRM, fuel, pricing and promotionsDOMAIN EXPERTISEMarketing Strategy | Strategic Planning | Digital Marketing | Digital Transformation | New Product Launch | Demand Generation | User Experience | Working Globally | Team Building | B2C | B2B |PROFESSIONAL SKILLSMessaging & Positioning | Email Marketing | Lifecycle Marketing | Performance Marketing | Marketing Automation | Artificial Intelligence (AI) | Loyalty Marketing | Lead Management | Media Attribution | Customer Segmentation | Customer Analytics | Campaign Management | CRM | Social Media Marketing | Reputation Management | Customer Database Management Workflow | Web Personalization | Agency Management |Industry Experience:Retail | CPG | Healthcare | Furniture | Eyewear | Grocery | Technology |
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Director- Strategy ConsultingPhotonAtlanta, Ga, Us -
Founder | Consultant (Digital Marketing, Lifecycle, Retention, Loyalty & Customer Analytics)Rjm Advisors, Llc Aug 2018 - PresentFounder of RJM Advisors, a customer-centric consultancy, serving organizations & industries with the aim of solving Digital Marketing challenges (Content, SEO, SEM, SMM, Email, Mobile), sharing Analytics/Insights.In addition to RJM Advisors, I've held several senior Digital Marketing and Analytics positions with both global brands such as Carter's | OshKosh, Lenscrafters/Sunglass Hut & Bob's Discount Furniture as well as agencies, holding senior roles with top-tier agencies such as Tinuiti (formerly Elite SEM), 84.51 (formerly dunnhumbyUSA) & Fathom.I serve as a trusted advisor to Marketing teams, working to build programs aligned to overall strategic direction, tying together functional areas such as Customer Relations/Support, Strategy, Analytics, Program Measurement & Program Execution, ultimately driving revenue growth.Consulting services:-Assessments. Helping deep-diving into the current state of your business.-Tailored Solutions. Figuring out what your business needs to be successful. -Selecting software. Understanding you need to implement in order to pursue success.-Project management. Working closely with you during the implementation phase to ensure success.-ROI. Driving the highest return from your digital marketing investment.-Guidance & Support. Working closely with your business every step of the way, ensuring short and long-term success.-Customer Retention. Helping your business better understand existing customers, leading to higher retention rates and spending.Speaker at numerous Digital Marketing & Analytics conferences over the years, including:-2015 Salesforce Connections Conference & Salesforce Dreamforce Conference-2016 Salesforce Connections Conference & IBM's Experience One Amplify ConferencePublished blog series author, in partnership with Teckst. Pain points within CRM, Future of CRM, Benefits of Texting and Organizational changes needed within CRM/Analytics.
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Senior Director, Data, Analytics & StrategyContinuumglobal Feb 2024 - Oct 2024Menlo Park, Ca, UsLed and evolved a global team of analysts, scientists and strategists to become trusted advisors by driving customer centricity, launching innovation and improving stakeholder management. Elevated performance within digital marketing (acquisition & retention), improving customer retention/success. -
Vice President, Marketing Automation & IntelligenceFathom 2022 - 2024Cleveland, Ohio, UsBrought stability, leadership and growth to both the MA & MI teams (35% of total revenue or $5.25M). Broadened MA platforms and capabilities (grew revenue by 10%), delivered impactful programs, measured digital performance and owned key client relationships.Developed and executed multi-year visions for MA and MI, expanded from one to four core platforms (Marketo, Salesforce Marketing Cloud, Pardot, HubSpot) and grew overall client base. -
Director, CrmBob'S Discount Furniture 2021 - 2022Manchester, Ct, UsLed all CRM activities, across channels of Email & SMS, created a more personalized customer experience (CX) and drove program engagement.Launched universal email template, standardized messaging and boosted engagement 20%+. Co-architected order-status tracking timeline, enhanced both visibility and user experience (UX). -
Vice President, Crm & EmailTinuiti 2019 - 2021New York, Ny, UsTook over for email agency founder, turned around struggling $12M CRM/Email business, drove growth, increased profit margins, and reduced churn. Launched new SMS offering and retained top talent.Changed 2019 momentum and delivered all key KPI goals for 2020 (11% YoY revenue growth, 1% margin/profitability improvement & 5% reduction in client churn), while managing key client relationships during COVID and post-COVID periods. -
Senior Director, Crm & AnalyticsCarter'S | Oshkosh B'Gosh 2017 - 2018Atlanta, Georgia, UsHired to develop customer engagement strategies to drive sales growth and optimize digital marketing spend. Led enterprise digital marketing programs, increased store visits by 3% and saved $6M annually through loyalty 2.0 and lifecycle strategies.Led CRM/Analytics team and developed a unified digital marketing vision, drove 3% customer growth, 6% retention increase, and $2M in annual savings through tech enhancements (DB migration and DMP) via personalization efforts. -
Director, Crm & Data StrategyBarefoot Proximity 2016 - 2017Cincinnati, Oh, UsBrought into a newly created role to consult on strategy execution, transform customer data into a competitive asset and drive digital marketing impact for new and existing clients.Consulted on strategy for clients (Exxon Mobil, P&G), improved engagement and deliverability. -
Director, Crm & Digital AnalyticsLuxottica Retail North America 2013 - 2016Milan, Italy, ItJoined as a new leader to build internal Digital Marketing/Analytics capability, insource five brands (including Lenscrafters and SunglassHut) and launch multi-channel customer contact strategy, while aligning stakeholders and optimizing spend.Built and led a Digital Marketing/Analytics team, insourced all campaign management by channel (email, direct mail & SMS) and saved $2M annually by delivering on-time and under budget. -
Client Director84.51˚ (Formerly Dunnhumbyusa) 2005 - 2013Client/Solutions Director, Loyalty/RewardsDefined the strategic vision for loyalty programs, advised Kroger on CRM, EDLP, and promotions tooptimize ROI for $1B+ in customer investments and drive segment growth.Client Director, Rapid InsightsPromoted to lead 84.51’s efforts with a cross-functional team (84.51, Kroger & ACNielsen), answeredKroger’s business questions in real-time, generating measurable impacts on market share.Drug/GM Team Leader, AssortmentDirected 84.51’s assortment efforts with Kroger’s Drug/GM merchandising team, improving shelf efficiency and margins.Shopping Experience Client Director, dh ItalyPromoted to lead promotional efforts for Gruppo Pam and launched a hybrid Stop tool, delivered positiveROI for dh Italy’s first seven CPGs in a startup joint venture.Associate Client Director, Price & PromotionDirected pricing and promotional strategies with Kroger, influencing over $350M in daily priceinvestment annually.Associate Client Director, Manufacturing PracticeForged strong and trusted client relationships with Coca-Cola, ConAgra and Campbell’s, utilizingcustomer data.
Ryan Mcguire Skills
Ryan Mcguire Education Details
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Miami UniversityMarketing Major -
Xavier UniversityGeneral
Frequently Asked Questions about Ryan Mcguire
What company does Ryan Mcguire work for?
Ryan Mcguire works for Photon
What is Ryan Mcguire's role at the current company?
Ryan Mcguire's current role is Director- Strategy Consulting.
What is Ryan Mcguire's email address?
Ryan Mcguire's email address is rh****@****msn.com
What is Ryan Mcguire's direct phone number?
Ryan Mcguire's direct phone number is +140486*****
What schools did Ryan Mcguire attend?
Ryan Mcguire attended Miami University, Xavier University.
What are some of Ryan Mcguire's interests?
Ryan Mcguire has interest in Education.
What skills is Ryan Mcguire known for?
Ryan Mcguire has skills like Crm, Retail, End To End Campaign Management, Business Process Improvement, Operations Management, Relationship Management, Talent Management, Contract Negotiation, Contract Management, Supplier Sourcing, Project Management, Marketing Strategy.
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