Fractional GTM exec consulting early to growth-stage companies with venture funding ranging from Seed through IPO. Clients include: Spotify (hired full time), MySeat Media, MyMonero, Batch, Ad.Ventures, Tari Labs (hired full time), NextGenVest (acquired by CommonBond), DocSend (acquired by Dropbox), onefinestay (acquired by Accor Hotels).Commercializing new products and territories; designing and implementing go-to-market plans across sales, marketing and opsManaging and organizing venture road shows; sourcing partner meetings, collaborating on pitch decks and facilitating funding operations across legal and finance

Hiring mentioned in press (see first link); primary business point of contact to the broader Spotify org for the launch of tickets.spotify.com; coordinated across accounting, advertising, corporate development, FP&A, and legal Designed the Live Events revenue operating system; integrated platforms and internal databases to automate the onboarding and tracking of hundreds of net new partners and $XXXM in GSVManaged analysts and developers; built custom workflow solutions supporting executive leadership, business development, client success, customer support, research, and data analyticsCreated product marketing materials and integrated into lead generation funnels featured on high traffic areas of the Spotify platform including Spotify for Artists and Stream OnServed on HubSpot’s invite-only Revenue Advisory Council to collaborate and share best revenue generating practices with other VPs and C-level execs of similarly sized orgs

Sourced, negotiated, and managed the acquisition of Big NeonSpun out the Big Neon assets from Tari Labs, formed a newco and recapitalized the company; took over as COO to turnaround the business in the wake of COVIDPivoted and launched a national sponsorship network; acquired exclusive naming rights to premier concert venues representing $75M in gross ticket sales; received press for the launch in Billboard

Post-fundraise for Tari Labs, launched Big Neon: an online ticketing platform intended to leverage the Tari blockchain Hired and managed sales and client service teams generating $3M ARR in the first 9 months of launch with an average exclusive term of 3.5 yearsDeveloped the outbound playbook; created product marketing materials and designed the revenue system to automate and scale sales activity

First employee; developed and managed the fundraising process end-to-end with founders resulting in an oversubscribed roundRan outbound to top tier early stage venture capital firms; participated in partner meetings and closed investmentsCoordinated across legal (in house and outside counsel) and finance to secure documentation (SAFEs, SAFTs and PFTAs) and funds (fiat and crypto)

Sourced and negotiated the acquisition to Ticketfly; managed employee and product transitionFirst business hire; led transition from B2C to B2B2C; built the go-to-market playbook; launched new and existing markets including New York and Los Angeles

Reported to COO; created the strategic partnership and acquisition playbook; vetted all M&A deal flowLaunched international markets via acquisition; managed product migration and integrated clientsOwned the partnership pipeline including payments, secondary ticketing and primary distribution Built the client forecasting model made mandatory by the CFO for all approved sales opportunities

Early employee (#18). First associate responsible for the sale of ticketing software; met annual plan within first 120 days; closed $4.25M in contract value which exceeded plan by 250%