Ryan Osborne Email & Phone Number

Seattle, Wa, Us

- Launched public APIs for Amazon Ads to improve the advertiser experience and optimize partner operations, generating significant ad revenue from third-party partners.- Scaled Amazon’s Demand-Side Platform (DSP) by 200X, enabling hundreds partners to serve tens-of-thousands of advertisers in more than 19 countries. - Re-architected Amazon DSP’s campaign management functionality to be API-first, accelerating developer velocity and shortening time to market for new features.

Seattle, Wa, Us

- Developed an internal marketing platform that leveraged Amazon properties to drive high-value actions (HVAs), generating significant increase in customer engagement. - Implemented machine learning to predict customer propensity for HVAs, achieving a significant increase in conversion rate. - Launched a self-serve onboarding tool for HVAs, saving meaningful developer time.

Seattle, Wa, Us

- Launched a deep linking service for the mobile shopping app, improving the CX and leading to significant increase in customer engagement. - Developed a portfolio of on-site placement across Amazon properties to promote the mobile shopping app, yielding significant revenue and a reduction in cost-per-activation.

Seattle, Wa, Us

- Crafted a go-to-market plan for Prime Music, surpassing the six-month adoption target by more than 40%.- Executed a $4 million multi-channel awareness campaign, crafting exclusive content that boosted brand awareness by 18%. - Optimized Amazon Music’s paid mobile app marketing campaigns, achieving a 210% increase in downloads while reducing cost-per-download by 30%.- Reduced unprofitable paid search spend, saving Amazon Music store over $100k annually.

Seattle, Wa, Us

I managed online performance marketing channels to drive e-commerce growth, revamping the affiliate program to increase sales by 20% and reduce agency fees by 35%. I worked with a third-party provider to implement multi-channel attribution, improving insights into customer touch points and ROI. Additionally, I developed geo-targeted paid search, display, and mobile campaigns to drive traffic to over 100 retail store locations.

Portland, Oregon, Us

- Built paid search, affiliate, and retargeting channels from scratch, generating over $8MM in annual revenue and establishing a profitable source of new customer acquisition.- Led SEO during a re-platform, resulting in a 15% increase in organic search traffic.