• Managed collaboration between NFL Labs, NFL Fantasy Football, Digital Strategy, and Product Management to develop new video and fantasy football innovation products, enhancing platform offerings for 2M+ NFL.com fantasy football players

• Analyzed assets, media impressions, and market dynamics to provide recommendations on sponsorships, naming rights, and marketing activations worth over $100M to professional sports clients including teams, venues, leagues, and properties

• Led creation, development, and league-wide rollout of NFL Quick Ref, a reference website designed to provide a comprehensive analysis of NFL structure, history, and business impact, launching to 3K+ NFL employees• Delivered NFL-related content for multiple long-term fan engagement initiatives, such as mobile voice assistants and an NFL skill for Amazon Alexa, enhancing user experience for 40M+ users of NFL digital services

• Led strategic analysis of SMP by creating and presenting insights and recommendations for sales and marketing objectives to Regional Vice Presidents and by developing annual volume targets, improving SMP volume trend by 2.2% in 2017. • Leveraged consumer segmentation data to optimize Sales Management Program (SMP) structure based on millennial traffic patterns and new volume opportunities, replacing and improving 62% of the account base, streamlining coverage to 50 markets, and gaining distributor buy-in, estimated to gain an incremental volume of 180K cases annually.• Created SMP’s first mobile analytic tool by building 10 Tableau Dashboards, managing pilot programs, training 200+ sales employees, and optimizing platforms for national rollout, in order to transform selling capabilities in over 10K accounts.• Developed 2017 SMP sales plan by creating volume targets based on market trends, working with Commercial Planning Division to build distribution targets, and creating analytical tools that track performance vs. target, driving annual SMP volume of over 15 million cases of beer.• Led on-campus recruiting throughout career, including recruiting events, interviews, and hiring decisions; selected as MillerCoors Campus Ambassador and invited by DePaul to join Finance Sub-Committee board of faculty and corporate partners.

• Managed accounting for two sales regions, including analysis of sports and entertainment sponsorships, monthly journal entries, and guidance on marketing expense recognition, resulting in improved expense management of $100M annually.• Established budgets for Marketing Department’s general & administrative expenses by analyzing historical data, projecting spend levels, and collaborating with Marketing Managers, leading to creation of $40M budget across 15 spend categories.

• Overhauled marketing expense analysis, managed SAP database for marketing programs, and evaluated portfolio performance through mix analysis, enabling deeper performance analysis of thousands of marketing initiatives and SKUs.• Coordinated budgeting process for marketing and incentive spend by communicating with sales regions on targets, analyzing yearly trends, and managing transfers, resulting in successful $400M budget.

• Researched and analyzed consumer data on new product initiatives and presented findings to external corporate clients, generating approximately $800K in revenue for BASES.• Consulted with major consumer packaged goods companies on brand marketing strategies and product innovation, leading to further development of over 20 new product ideas and innovations.

• Investigated Steam Turbine & Generator Manufacturing Division’s transportation costs and intra-company sales and conducted statistical audits for inventory management process, reconciling over $3 million of previously unassigned costs and enabling proper liquidation of $900K of inventory.