About This by That: This by That is an communications and PR agency for progressive architects.We’re here to support architecture that challenges the status quo. We are committed to connecting boundary-pushing innovative practitioners with press, partners, and clients; and to demonstrating architecture’s impact and potential through telling their stories.

About Studio Gang: Founded and led by Jeanne Gang, Studio Gang is an architecture and urban design practice headquartered in Chicago with offices in New York, San Francisco, and Paris.We work as a collective of more than 100 architects, designers, and planners, using design as a medium to connect people to each other, to their communities, and to the environment.We collaborate closely with our clients, expert consultants, and specialists from a wide range of fields to design and realize innovative projects at multiple scales: architecture, urbanism, interiors, and exhibitions.

As A+I's communications and marketing lead, I developed strategies and implemented them in real time - all while ensuring the sign-off from the firm's leadership team - and resulting inreal impact for the organization. Responsibilities included: • RFQ and RFP Response Process – Co-captained the qualifications and proposal response process forA+I’s new business efforts.• Business Development – Alongside the Executive Director of Marketing & Partnerships, I developed a BD strategy to help expand A+I’s client network and build a pipeline of new projects for the firm.• Media Relations – Led efforts central to getting A+I’s projects, people, and ideas seen by the media,including writing press releases and pitching to the media.• Marketing Copy and Leave-Behind Materials – Working alongside A+I's in-house graphic designers, I revised the firm's marketing materials with a dynamic new visual style and copy “voice”.• Photography and Visual Asset Capture – Led efforts to photograph A+I’s completed projects andmanaged photoshoots and liaised between the photographer and design teams to determine anypost-production edits.• Awards Submissions – Organized a calendar for submitting A+I projects to design awards and led thesubmission process.• Website and Social Media Strategy – Launched a new website for A+I. Developed website content andtone-of-voice. Made monthly updates to the website. Developed a social media strategy and “voice” forInstagram and LinkedIn posts.• Internal Communications – Conceived of and launched A+I’s internal newsletter, a central document for expressing the work culture of the firm, increasing office morale.

Leads all efforts related to digital strategy. Including but not limited to:• Redesign, relaunch, and maintenance of company's website and related international sites • Managing editor of the firm's blog, Ideas+Buildings, including leading a team of co-curators to assist in developing story ideas from thought leaders around the firm•Content production for Perkins+Will's robust social media presence, including Instagram, Facebook, LinkedIn, and Twitter• Developing strategic initiatives with Perkins+Will's public relations team that help achieve the firm's goals in print and digital• Teaching offices at Perkins+Will on best practices in social media, inclusive of how they can participate in the firm's efforts as well as operate as "brand ambassadors"

Communications and marketing lead for HWKN's 2012 Young Architects Program winning design, Wendy. Crafting and transmitting press information (in tandem with MoMA PS1), strategizing and implementing social media messaging, directing a merchandising campaign and coordinating all events and programming related to HWKN's presence at MoMA PS1.

Creation and execution of revenue-generating and profile-raising events, competitions, and other large-scale initiatives related to Architizer’s online and offline presence. Highlights include: NYC AIDS Memorial Park Competition - November 2011 to January 2012 - Ran the online component of a community-driven initiative to build a memorial within a development site in New York’s historic West Village. Ornare Architecture Talk @ Art Basel /Design Miami - December 2011 - Brought together an energetic panel discussion sponsored by Brazilian manufacturer Ornare celebrating Latin American design. Panelists included Fernando Romero, Chad Oppenheim and Rene Gonzalez. Architizer Design Clinic at Dwell on Design - June 2010, June 2011 - An annual event offering consumers a no-obligation consultation with a professional architect. Responsibilities included finding architects, potential ‘clients’ and run-of-show during DoD Audi Urban Future Initiative: Project New York Exhibition - May 2011 - Worked with sponsor Audi of America to conceptualize and produce a large-scale, mutli-day exhibition addressing issues of architecture, mobility and the city.

Created and executed a plan of action to get a brand new social networking utility targeted towards architect and designer off the ground including: - Market research - Competitive analysis and - Contact database assembly - Streamlining and management of outreach and uploading information - Blog/content generation - Community management - Social media build-out and promotionPlanned and executed series of launch events to introduce Architizer to new markets around the globe: - New York (Storefront for Art and Architecture), - Los Angeles (A+D Museum) - London (Design Museum) - Berlin - Tokyo (Mori Tower)

Served as primary liaison between the press, developers and firmGenerated and distributed press releases to media contactsDesigned graphics and executed launch of the company’s website

Managed accounts payable, human resources, and plant managementClient billing and accountingAssistant in publications recording, RFQ submissions, and office archiveDesign and publication of all in-house announcements, newsletters, invitations