Ryan Riehl Email & Phone Number

Catonsville, Md, Us

Copenhagen, Dk

• Managed the launch of a new customer loyalty program. The program launched on time, and after the first quarter we were at 107% towards our enrollment goal. Collaborated with teams in IT, web, and sales teams to create training and update processes. Built new reporting and communicated to leadership on program performance.• Wrote, edited, and coordinated the communications strategy and messaging for our new customer loyalty program. This content included web pages, dynamic email modules, social media, advertising, and print materials. After the first quarter, we were 107% towards our enrollment goal.• Implemented Pandora's first generative AI program in marketing technology. Supported the product by training users, developing processes to integrate into existing workflows, and communicating with key internal stakeholders. In the pilot, we generated an average of 23% click rate uplift and 15x ROI.• Launched Pandora North America's first SMS program, including messages and automated flows. Worked closely with our vendor, legal, IT, and the web team to ensure proper execution.

Copenhagen, Dk

• Planned marketing calendars and campaigns for email. Collaborated and updated processes with multiple stakeholder teams. This resulted in sales growth of 14% in 2022 and increased online traffic by 35% in 2022.• Hired and supervised a new team member and managed vendor relationships. Trained new hires in all our processes and technology platforms and also updated workflows based on new team structure to improve internal collaboration.• Transitioned to a new Email Service Provider. Despite turnover on our local team, no external communications were disrupted. Created new workflows to take advantage of the new technology which contributed to 14% sales growth in 2022.

Copenhagen, Dk

• Planned and executed an 8-figure email newsletter program, including calendar planning, content creation, and branding. I grew sales by 10% in 2021.• Implemented a new test & learn program that averaged 1 test per week, which led to increased effectiveness and impact on multiple KPIs.• Built reports and dashboards using Excel, Adobe Analytics, and Bloomreach and analyzed email performance to communicate across the organization.

Baltimore, Maryland, Us

• Email Marketing Designer and Developer- Used HTML and CSS to create professional HTML email messages. Designed and coded both mobile-first (responsive, hybrid) and desktop-first emails, for both B2B and B2C audiences. • Marketing Analytics - Created reports and analyze campaign results, including KPIs for email, landing pages, and cross-channel analysis.• Web Designer - Created and managed landing pages for marketing campaigns. Coded HTML 5, CSS 3, mobile-first and responsive layouts. Managed and updated content for Wordpress sites and plugins.• Email Service Provider (ESP) Admin - Managed lists and subscribers, scheduled and deployed email campaigns, created reports and analyzed campaign results.• Marketing Strategist - Advised clients on design, branding, and email campaigns.• Graphic Design- Used Adobe Photoshop, Illustrator, and InDesign to create and modify content for web and email publication.

Sunnyvale, Ca, Us

• Using Salesforce CRM, created reports to analyze sales forecasts, pipeline, and results. Worked with Salesforce admin team to ensure data integrity.• Supported a Sales VP and team in all aspects of business in the region, including quota assignment, event planning, marketing integration, and new hire onboarding. Worked directly with system engineers and account directors to organize resources to support customer accounts.

Sunnyvale, Ca, Us

• Managed the sales process for software license renewals. My team succeeded by communicating and collaborating with key internal and external stakeholders. Annual quota attainment: 106%.• Trained and onboarded new team members.

Baltimore, Maryland, Us

• Created a strategic plan for digital marketing and fundraising. Wrote, designed, and implemented social media, email, and web content. This increased online donation revenue by 20% each year for three consecutive years.• Wrote and designed multi-channel marketing campaigns in email, web content, social media, press releases, and print ads.• Managed a volunteer fundraising team for the Baltimore Running Festival.

Baltimore, Md, Us

Logan, Utah, Us

Baltimore, Md, Us

Bachelor Of Arts - Ba, Media And Communication Studies

Environment And Society