Julie Ryan Email & Phone Number

Albert Park, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Position responsible for strategy, planning and multi-channel implementation of member communications and marketing collateral to improve member engagement, up-sell, cross-sell (banking and retirement living portfolios) and improve retention across the private health insurance portfolio.Responsibilities include:• Management and delivery of all member communications• Communications strategy for seasonal and ad hoc member communications projects• Maintenance and updating of marketing collateral• Brand strategy implementation• Copywriting and editing• People leadership• Regular performance reporting and budgetary management

Melbourne, Australia

Led the team responsible for the multi-channel development, oversight and execution of retention strategies, lifecycle journey mapping, campaigns and regulatory communications and member loyalty rewards program. Including cross-sell activity across banking, retirement living and general insurance product portfolios.Responsibilities included:• Creation, execution and optimisation of marketing and communication strategies• Lifecycle journey touchpoint mapping• Loyalty rewards program• Social media strategy and implementation to drive acquisition and retention • Copywriting – online content and member comms (mandatory and retention based)• Collaboration with internal and external stakeholders• Team leadership• Identification, assessment, treatment and reporting of risks

Melbourne, Australia

Position responsible for leading operations services to marketing team with a focus on analytical review of existing systems and processes with development and migration to a new automated operating platform and stream-lined processes for all member communications and marketing collateral.Responsibilities included:• Governance and risk team member• Brand audit and rebranding project• Implementation of regulatory member communications• Copywriting and editing• Production resource for marketing team• Management of external suppliers; contract renegotiation process

Melbourne, Australia

Position responsible for strategy, planning and implementation of extensive rebranding project following sale of Shell Australia Downstream business to Viva Energy.Responsibilities• Brand audit across all facets of the business from collateral, uniforms, signage, stationery, merchandise to online presence• Provide branding advice and solutions to stakeholders• Brand licensing monitoring and advice• New Brand Style guide implementation

Melbourne, Australia

Position responsible for strategy, development and delivery of extensive B2B customer communications relating to global rollout of new ERP system Responsibilities• Strategic planning and implementation of complex messaging to customers across five business categories• Provide strategic B2B communications advice and solutions to stakeholders• Print production and database management• Internal stakeholder management - local and international• Manage financial performance

Senior client management role responsible for relationship building, strategic marketing and communications advice and solutions, campaign development and management and media planning.

Role responsible for the development, management and delivery of strategic B2C & B2B marketing campaigns to meet sales and revenue objectives. Included multichannel activity for Optimax (V-Power), autoserv, ShellCard and management of V8 Supercars Championship sponsorship.

B. Design, Visual Communications

Certificate, Woolclassing