• Developed global omni-channel / O2O strategy to integrate consumer journey across e-commerce and traditional retail touchpoints• Designed product strategy for innovative mobile devices, with value proposition for Gen Z consumers and key players in the value chain• Established mid-long term channel strategy for profitable growth and leadership in the fastest growing emerging market

• Initiated retail sales enhancement projects and worked with teams of professional instructors to implement global training programs; increased shoppers' satisfaction rate in brand stores• Designed sales strategies for flagship products based on user benefits analysis and delivered on-site trainings in 30+ countries for 2,000+ employees• Interviewed 100+ mobile stores worldwide to construct successful retail strategy and produce effective on/offline training materials, including the… Show more • Initiated retail sales enhancement projects and worked with teams of professional instructors to implement global training programs; increased shoppers' satisfaction rate in brand stores• Designed sales strategies for flagship products based on user benefits analysis and delivered on-site trainings in 30+ countries for 2,000+ employees• Interviewed 100+ mobile stores worldwide to construct successful retail strategy and produce effective on/offline training materials, including the first virtual-reality product trial app featured in major media Show less

• Led cross-functional teams including R&D, Production, Sales, and Finance, to develop portfolios and proposals for mobiles products, including the first smartphone with signature edge design; Galaxy S6 edge• Designed admin webs for digital content service, Samsung Hub, and optimized operation process through functional integrations of multiple admin webs• Analyzed market trend with material-cost projections, price/feature trade-off analysis, and price-demand simulations to build… Show more • Led cross-functional teams including R&D, Production, Sales, and Finance, to develop portfolios and proposals for mobiles products, including the first smartphone with signature edge design; Galaxy S6 edge• Designed admin webs for digital content service, Samsung Hub, and optimized operation process through functional integrations of multiple admin webs• Analyzed market trend with material-cost projections, price/feature trade-off analysis, and price-demand simulations to build product lineup and pricing strategies Show less

• Managed content delivery, online merchandising, payment transactions, marketing promotions, user data analysis, and customer support for mobile video streaming service, Media Hub• Sourced new technology solutions, and developed business models with major IT companies to drive co-marketing campaigns and product collaborations

• Led troops in field and supported command of the division• Strengthened allies in military diplomatic events