Ryan Keeler Email & Phone Number

Portland, Or, Us

Portland, Oregon Metropolitan Area

Managing Intel's Digital Marketing processes for Global Talent Acquisition. Includes jobs.intel.com (.co.il and .cn), global email automation, marcom channel optimization and web analytics. Working with the 4 global regions to evolve and optimize these processes.Develop tools, systems, processes and procedures to:- Make mass marketing for talent acquisition consistent, efficient and performant- Link Talent Acquisition's Marketing function to Talent Acquisition's org goals

Portland, Oregon, United States

Temporarily took on a management role in addition to normal process owner responsibilities to help the org through a transition period. Managed three regional Business Analysts (Americas, EMEA, APAC) who otherwise support me with those processes.- Setting quarterly business and career goals- Finding and enabling growth opportunities- Reviewing performance and providing feedback on a weekly basis

Portland, Oregon Metropolitan Area

Played a key role in Intel Talent Acquisition's transformation from a purely direct hiring org to a lead generation and talent marketing org:1. Launched and grew Intel's first dedicated career website jobs.intel.com2. Deployed, configured and administered jobs.intel.com's Google Analytics property3. Trained the talent marketers on the use of Google Analytics and CRM analytics (SmashFly) to make data-driven decisions for their campaigns4. Created the organization's digital experiment program, using Google Optimize to run and evaluate multivariate and split tests on jobs.intel.com to inform the site's evolution.5. Launched and managed talent acquisition's first paid search program as a form of always-on lead generation for Intel's 12 primary talent market segments

Munich Area, Germany

- Created and evolved the Talent Acquisition organization's measurement and analytics strategy, the hallmark of which was a taxonomy used for goal setting, communication, measurement and analysis.- Deployed, configured and administered the Google Tag Manager container and Google Analytics property for jobs.intel.com.

Dallas, Tx

- Led the 8-member Thank an Engineer team to inspire highly involved engagement between TI and design engineers around the world, primarily using tactics in social media and email.- Launched battery management products, making them available for purchase and their information available on the Web.- Sustained marcom activity for all of TI's battery management parts continuously and indefinitely with marcom plans that generate conversions for entire product lines at one time.- Consulted product management teams: generated intel and recommended courses of action that made their semiconductors suitable for the efficient marketing communication plans mentioned above.- Identified marketing technologies that will, in 1 to 5 years, help TI more easily communicate the benefits of designing with its chips.

- Drove distributors' sales of TI products online by supporting Internet Marketing projects that resulted in greater online capability for our marketing communications teams.- Drove installations of our iPhone and Android "TI Semiconductors" apps as the mobile app team's MarCom Manager- Revived and relaunched TI's viral marketing program to drive interest in TI's e2e Community among engineers. Co-led the program with one partner.- Ran and managed our transactional paid search program.- Supported the operations of the eStore and Samples teams to drive online requests for TI part samples and sales of evaluation modules.

Austin, Texas Area

- Developed a one-to-one marketing strategy focusing on equipment useful life targeting Finance executives of potential customers' organizations.- Applied the above framework to two of NI's top accounts, then presented conclusions and recommendations to my supervisor, the Regional MarCom Team Manager, the Director of MarCom, and two engineers in the field. The ideas gained significant traction in the organization afterward.- Successfully negotiated with leaders of several trade associations to obtain the privilege of using their e-mail lists to promote an NI-hosted webcast.

Austin, Texas Area

Formulated a strategy and constructed a framework for approaching digital advertising analytics at National Instruments.Analyzed banner ad metrics to improve targeting techniques. Developed a new reporting method used to align creative team goals with those of our (media) team.

Austin, Texas Area

Initiated an audience research project "GuiaBot" and led a cross-functional team to complete it for NIWeek2009.Worked with an engineer at a partnering company to leverage one of their solutions "GuiaBot" at NIWeek 2009 to conduct market research and generate video feed to be used as launch collateral for LabVIEW for Robotics. Planned and moderated a focus group to understand how to appeal to electrical engineers with a marketing message.

Conducted secondary research on the UT Austin student population and used findings to formulate a client's advertising media strategy.

Conducted a focus group to understand the degree of appeal commanded by client musician Will Gray among college students and to gain insight into their optimal position.Used guerrilla marketing tactics and partnerships with 11 student-run organizations to publicize the premiere in Austin, Texas of a the movie "Call + Response."

Organized and managed the production of 10 multimedia pieces to support a new product launch campaign.Analyzed leads generated during a series of virtual events and delivered insight to our Tradeshow Specialist to help them understand the value of leads generatedOrganized and managed the presentation materials, personnel and studio resources required for a virtual user group hosted by NI in July 2008.

Launched search engine optimization (SEO) campaigns for several clients.Regularly led conference calls with clients to discuss monthly SEO performance and offer recommendations during campaign launches. Launched and managed the SEO campaign for one client. Brought most of my managed client's keyword portfolio (8-10 words) into the top 3 or top 5 organic results after 1.5 months of optimization (those words were at the bottom of the first page of results prior to optimization).

- Formulated the company's search engine optimization strategy.- Analyzed search volume for potential keywords- Analyzed the competition for those keywords- Selected the optimal keywords for their campaign, recommending a blend of high-level, category-relevant terms and low-level, brand-specific terms to afford the campaign both broad reach and qualified audience targeting.

Austin, Texas Area

- Orchestrated a pre-semester word-of-mouth campaign to increase membership by 13% over the prior year's.- Created and led the organization's first newsletter team to strengthen member involvement and give the team a marketing skill-building opportunity.- Created and led the organization's first video marketing team to improve member awareness of org events and give the team a marketing skill-building opportunity. Our slogan for the annual camping trip "It's gonna be in tents!" was recited by members frequently until the end of the year.- Revamped the organization's e-mail strategy to increase meeting turnout by a factor of nearly two (~50 members per meeting up to >100 members per meeting, year-over-year). Routinely received positive feedback from members on the e-mails' ability to bring them to meetings.

Austin, Texas Area

Developed and executed member retention ad campaigns for the Publicity Director over these media:- E-Mail- Guerrilla (classroom visits, org meeting visits, sidewalk art)- Fliers

Master Of Science (M.Sc.), Consumer Affairs (2018 Name Change: Consumer Science)

Coursework concentrated in the "Technology Management and Innovation" Track In other words: Consumer Research + Marketing Strategy +.

Bachelor Of Business Administration, Marketing

Activities and Societies: American Marketing Association, Freshman Business Association

Bachelor Of Science, Advertising; Texasmedia Advanced Program

Activities and Societies: Texas Advertising Group, TexasMedia Advanced Media Strategy Program, Ad Research Maymester in Hong Kong