Ryan Keeler Email & Phone Number

Portland, OR, US

Portland, Oregon Metropolitan Area

Managing Intel's Digital Marketing processes for Global Talent Acquisition. Includes jobs.intel.com (.co.il and.cn), global email automation, marcom channel optimization and web analytics. Working with the 4 global regions to evolve and optimize these processes.Develop tools, systems, processes and procedures to:- Make mass marketing for talent acquisition.

Portland, Oregon, United States

Temporarily took on a management role in addition to normal process owner responsibilities to help the org through a transition period. Managed three regional Business Analysts (Americas, EMEA, APAC) who otherwise support me with those processes.- Setting quarterly business and career goals- Finding and enabling growth opportunities- Reviewing performance.

Portland, Oregon Metropolitan Area

Played a key role in Intel Talent Acquisition's transformation from a purely direct hiring org to a lead generation and talent marketing org:1. Launched and grew Intel's first dedicated career website jobs.intel.com2. Deployed, configured and administered jobs.intel.com's Google Analytics property3. Trained the talent marketers on the use of Google.

Munich Area, Germany

- Created and evolved the Talent Acquisition organization's measurement and analytics strategy, the hallmark of which was a taxonomy used for goal setting, communication, measurement and analysis.- Deployed, configured and administered the Google Tag Manager container and Google Analytics property for jobs.intel.com.

Dallas, TX

- Led the 8-member Thank an Engineer team to inspire highly involved engagement between TI and design engineers around the world, primarily using tactics in social media and email.- Launched battery management products, making them available for purchase and their information available on the Web.- Sustained marcom activity for all of TI's battery.

- Drove distributors' sales of TI products online by supporting Internet Marketing projects that resulted in greater online capability for our marketing communications teams.- Drove installations of our iPhone and Android "TI Semiconductors" apps as the mobile app team's MarCom Manager- Revived and relaunched TI's viral marketing program to drive interest.

Austin, Texas Area

- Developed a one-to-one marketing strategy focusing on equipment useful life targeting Finance executives of potential customers' organizations.- Applied the above framework to two of NI's top accounts, then presented conclusions and recommendations to my supervisor, the Regional MarCom Team Manager, the Director of MarCom, and two engineers in the field..

Austin, Texas Area

Formulated a strategy and constructed a framework for approaching digital advertising analytics at National Instruments.Analyzed banner ad metrics to improve targeting techniques. Developed a new reporting method used to align creative team goals with those of our (media) team.

Austin, Texas Area

Initiated an audience research project "GuiaBot" and led a cross-functional team to complete it for NIWeek2009.Worked with an engineer at a partnering company to leverage one of their solutions "GuiaBot" at NIWeek 2009 to conduct market research and generate video feed to be used as launch collateral for LabVIEW for Robotics. Planned and moderated a focus.

Conducted secondary research on the UT Austin student population and used findings to formulate a client's advertising media strategy.

Conducted a focus group to understand the degree of appeal commanded by client musician Will Gray among college students and to gain insight into their optimal position.Used guerrilla marketing tactics and partnerships with 11 student-run organizations to publicize the premiere in Austin, Texas of a the movie "Call + Response."

Organized and managed the production of 10 multimedia pieces to support a new product launch campaign.Analyzed leads generated during a series of virtual events and delivered insight to our Tradeshow Specialist to help them understand the value of leads generatedOrganized and managed the presentation materials, personnel and studio resources required for a.

Launched search engine optimization (SEO) campaigns for several clients.Regularly led conference calls with clients to discuss monthly SEO performance and offer recommendations during campaign launches. Launched and managed the SEO campaign for one client. Brought most of my managed client's keyword portfolio (8-10 words) into the top 3 or top 5 organic.

- Formulated the company's search engine optimization strategy.- Analyzed search volume for potential keywords- Analyzed the competition for those keywords- Selected the optimal keywords for their campaign, recommending a blend of high-level, category-relevant terms and low-level, brand-specific terms to afford the campaign both broad reach and qualified.

Austin, Texas Area

- Orchestrated a pre-semester word-of-mouth campaign to increase membership by 13% over the prior year's.- Created and led the organization's first newsletter team to strengthen member involvement and give the team a marketing skill-building opportunity.- Created and led the organization's first video marketing team to improve member awareness of org.

Austin, Texas Area

Developed and executed member retention ad campaigns for the Publicity Director over these media:- E-Mail- Guerrilla (classroom visits, org meeting visits, sidewalk art)- Fliers

Master Of Science (M.Sc.), Consumer Affairs (2018 Name Change: Consumer Science)

Coursework concentrated in the "Technology Management and Innovation" Track In other words: Consumer Research + Marketing Strategy +.

Bachelor Of Business Administration, Marketing

Activities and Societies: American Marketing Association, Freshman Business Association

Bachelor Of Science, Advertising; Texasmedia Advanced Program

Activities and Societies: Texas Advertising Group, TexasMedia Advanced Media Strategy Program, Ad Research Maymester in Hong Kong