Ryan Keiffer Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Fractional CMO insights to help marketing teams solve their greatest challenges: * TEAM: do you have the right staff & vendors in place? * CHANNELS & TACTICS: are you getting the best possible results? * METRICS & CONTINUOUS IMPROVEMENT: do you know how to measure & refine?* MARKETING VS. SALES: are the two teams and efforts aligned? * POSITIONING: what is the state of your reputation and brand authority? * FUTURE OUTLOOK: are you ready to act on opportunities and minimize threats?

Fort Collins, Colorado Area

* Co-led business start-up and led operations functions including policy and procedure development, staff expansion and management, budgeting and resource allocation, strategic planning, and business development* Responsible for performing all necessary client relations, production, and strategic development functions including market research, brand development, print and web design, public relations, project management, and consulting* Successfully led the re-structuring of A-Train Marketing Communications, Inc. from The Write Words, LLC, and the separation of the two entities into independent, profitable companies* Developed a values-driven business culture focused on non-profit marketing and clients who share a commitment to driving the greater good, with a staff of six donating over 1000 hours in volunteer time and pro bono services in 2008* Served as CEO from 1998-2009 and 2011-present; maintained partial ownership of company and served in an advisory role 2009-2011

* Developed and implemented new strategic plan with approval from Beet Street and Downtown Development Authority boards of directors and Fort Collins City Council, focusing on collaborative cultural events, incubator-style economic development, and cultural facilities to build arts and culture as an economic engine* Re-structured budget, staffing, and operations to reduce personnel expenses by 33%, total expenses by 40%, and contribution from the Downtown Development Authority by 50% in first year, while considerably expanding the organization’s strategy and focus areas* Led organization through significant transition period away from Downtown Development Authority oversight to a self-guided and independent non-profit organization, including developing policies and procedures to migrate accounting and HR to independence* Made significant progress towards greater financial sustainability and diversification of funding streams, raising over $180,000 in non-DDA cash revenues in 2010 and over $250,000 in non-DDA cash revenues through July 2011 from grants, sponsorships, donations, business income, and other sources* Successful brand re-positioning of the organization within the community – Beet Street is now seen as a strong leader in arts and culture by the arts and culture community, City staff, and political and business leadership, with multiple highly recognized programs

Bachelor'S Degree, English Language And Literature/Letters

Education record

Activities and Societies: Invited Member of Phi Beta Kappa and Golden Key National Honor Society in recognition of academic.