I’m a hands-on senior creative director with 20 years of experience in brand strategy and design, brand/product development, and multi-billion-dollar global platform transformations. With a customer-centric mindset and a passion for nurturing creativity, I inspire high-performing teams to dream big, drive innovation, and bring their ideas to life. 🌐 Expertise:In my decade-long leadership journey, I've mentored and aligned in-house and agency teams, advocating for interdisciplinary approaches. My forte lies in combining creative insights, cutting-edge technology, design solutions, and strategic thinking to deliver fresh and compelling customer experiences.💡 Unique Approach:A systematic problem solver, my in-depth understanding of market dynamics, consumer behavior, emerging trends, and UX best practices has fortified brand equity and reputation while catalyzing unprecedented sales growth for industry leaders. With a proven ability to conceptualize and execute integrated advertising campaigns across all media channels—digital, video, event, experiential, social, and print—I've had the privilege of supporting renowned brands like Wheel of Fortune, James Cameron’s Avatar, MGM Resorts International, Warner Bros., HBO's Sex and the City, Link Logistics, Bridgestone, Verizon, Mack Trucks, and Charter Spectrum.🌟 Notable Achievements:⏵ Spearheaded the overhaul of IGT's global brand platform post-acquisition, resulting in a 15% growth in market share before IPO.⏵ Established IGT's global in-house advertising agency across 3 continents and 4 studios.⏵ Drove the digital transformation of Macktrucks.com, revitalizing the website within 4 months for an enhanced user experience and brand alignment.⏵ Modernized HIMSS's global platform by consolidating 100+ websites into one cohesive framework over 6 months.⏵ Led primary consumer research for Verizon's telematics SaaS offering, boosting user engagement by 25% and conversions by 15%.🎨 Core Competencies:My collaborative storytelling approach and scrappy get-it-done spirit generate unique work that resonates with diverse audiences. I'm passionate about elevating brand messaging, vision, and identity, maximizing ROI, and driving conversions for dynamic, passion-driven brands.🔑 Key Strengths:⏵ Design Thinking & Direction⏵ Visual Storytelling⏵ Team Building & Development⏵ Stakeholder Relations⏵ Digital Touchpoints⏵ UX Design⏵ Production Efficiency⏵ Video Production⏵ Project Management⏵ Social Media⏵ Adobe Creative Suite📧 Let’s connect! Or email me at ryan@ryan-keller.com
Listed skills include User Experience, Creative Direction, Interaction Design, Advertising, and 43 others.