Ryan Keller Email and Phone Number
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I’m a hands-on senior creative director with 20 years of experience in brand strategy and design, brand/product development, and multi-billion-dollar global platform transformations. With a customer-centric mindset and a passion for nurturing creativity, I inspire high-performing teams to dream big, drive innovation, and bring their ideas to life. 🌐 Expertise:In my decade-long leadership journey, I've mentored and aligned in-house and agency teams, advocating for interdisciplinary approaches. My forte lies in combining creative insights, cutting-edge technology, design solutions, and strategic thinking to deliver fresh and compelling customer experiences.💡 Unique Approach:A systematic problem solver, my in-depth understanding of market dynamics, consumer behavior, emerging trends, and UX best practices has fortified brand equity and reputation while catalyzing unprecedented sales growth for industry leaders. With a proven ability to conceptualize and execute integrated advertising campaigns across all media channels—digital, video, event, experiential, social, and print—I've had the privilege of supporting renowned brands like Wheel of Fortune, James Cameron’s Avatar, MGM Resorts International, Warner Bros., HBO's Sex and the City, Link Logistics, Bridgestone, Verizon, Mack Trucks, and Charter Spectrum.🌟 Notable Achievements:⏵ Spearheaded the overhaul of IGT's global brand platform post-acquisition, resulting in a 15% growth in market share before IPO.⏵ Established IGT's global in-house advertising agency across 3 continents and 4 studios.⏵ Drove the digital transformation of Macktrucks.com, revitalizing the website within 4 months for an enhanced user experience and brand alignment.⏵ Modernized HIMSS's global platform by consolidating 100+ websites into one cohesive framework over 6 months.⏵ Led primary consumer research for Verizon's telematics SaaS offering, boosting user engagement by 25% and conversions by 15%.🎨 Core Competencies:My collaborative storytelling approach and scrappy get-it-done spirit generate unique work that resonates with diverse audiences. I'm passionate about elevating brand messaging, vision, and identity, maximizing ROI, and driving conversions for dynamic, passion-driven brands.🔑 Key Strengths:⏵ Design Thinking & Direction⏵ Visual Storytelling⏵ Team Building & Development⏵ Stakeholder Relations⏵ Digital Touchpoints⏵ UX Design⏵ Production Efficiency⏵ Video Production⏵ Project Management⏵ Social Media⏵ Adobe Creative Suite📧 Let’s connect! Or email me at ryan@ryan-keller.com
Icrossing
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Design DirectorIcrossing May 2024 - PresentNew York, Ny, UsLed the digital transformation of Bridgestone, iCrossing’s premier client partnership, driving cross-functional teams to deliver cohesive, data-driven experiences. Spearheaded the development of scalable designs aligned with global business objectives, elevated brand impact, and drove operational efficiencies across B2B and B2C channels.⏵ Catalyzed cross-functional teams to redefine Bridgestone’s digital experience, resulting in seamless alignment of user needs with business goals and driving $31M+ in revenue⏵ Forged a scalable B2B digital framework with a 70-component design system that enabled efficient layout creation and accelerated development timelines, reducing project delivery time and optimizing resource use⏵ Amplified Bridgestone’s digital reach across B2B, B2C, and affiliated brands by leveraging data-driven insights and stakeholder alignment, strengthening brand cohesion, and expanding market presence across EMEA and North America -
Cx Advisory Board MemberValparaiso University Jan 2024 - PresentValparaiso, Indiana, Us -
Creative DirectorThe Office Of Experience Apr 2022 - Aug 2023Chicago, Illinois, UsSpearheaded multidisciplinary teams of content strategists, designers, and developers to conceptualize and execute brand-led digital interfaces, interactive prototypes, and mobile product designs for enterprise B2B automotive, telecommunications, SaaS, multi-brand food and beverage, and healthcare clients, including Mack Trucks, Spectrum, Tate & Lyle, Schneider, and New Relic.⏵ Launched a new business sales pitch strategy, generating 40% growth in client acquisition and a $2M surge in revenue within the first year of implementation ⏵ Rejuvenated the Tate & Lyle brand, boosting brand awareness by 20% and market share by 15% by transforming positioning, enhancing visual expression, and defining identity system, ABM strategies, and activation ⏵ Slashed time-to-market by 30% by streamlining production and better integrating cross-functional teams -
Senior Director Of Design And Creative ServicesHimss Feb 2019 - Mar 2022Chicago, Il, UsReinvented HIMSS’s global creative strategy, driving brand, digital, and creative services functions across a wide range of products, services, and experiences. Managed 8 full-time employees, 2 agencies, and 10 contractors while liaising with marketing, sales, IT, HR, and legal stakeholders.⏵ Guided cross-functional teams in defining brand position and architecture as well as collaborating with diverse stakeholders to understand audience needs, leading to a 36% increase in membership ⏵ Redefined the visual identity system, enabling design consistency across various touchpoints, establishing design systems and primary and secondary taxonomies, and growing site traffic by 195%⏵ Conceptualized a new approach to HIMSS’s flagship healthcare event, amplifying brand presence and thought leadership and enhancing attendee experience to boost event registration by 200%+ -
Senior User Experience DesignerVerizon Jul 2018 - Feb 2019Basking Ridge, Nj, UsDirected development, strategy, research, design, and implementation of on-domain pages and product designs for small, medium, and enterprise business-facing mobile applications. Steered rapid iterations and testing of ideas using wireframes, conceptual sketches, and full-detail designs.⏵ Increased user engagement by 25% and conversion rates by 15% by leading end-to-end development processes for the Verizon Connect .com domain’s lead-generation and nurture-funnel pages⏵ Headed primary research for online B2B SaaS offerings, conducting user surveys and usability tests alongside research-driven optimizations to raise the average website session duration by more than 20%⏵ Executed detailed digital campaigns and connected customer experience across all channels, improving CRM lead generation, acquisition, and retention by 10% -
Creative Director, Creative ServicesIgt Jun 2015 - Nov 2017London, GbLed combined creative teams after acquisition, driving brand identity and comprehensive advertising efforts for all legacy and current products and services. Partnered with marketing, field, and sales teams to implement and execute integrated marketing campaigns globally. Oversaw media promotion for MRC Entertainment, Sony, PopCap Studios, and NBC Universal.⏵ Hired and managed 16 employees and contractors to expand the creative services team and introduced more efficient operational processes, accelerating project delivery speed by 30%⏵ Spearheaded creative direction and experience design for the gaming industry’s premier trade show; integrated interactive/experiential spaces and multimedia pieces to market ~500 products and solutions, demonstrating brand evolution and augmenting customer engagement by 35% -
Marketing Manager Art Direction, Creative ServicesIgt May 2010 - Jun 2015London, GbDeveloped successful go-to-market strategy for all products and enhanced online properties, strengthening global brand reputation. Supervised ad campaigns for MGM resorts and major game titles from 20th Century Fox, Warner Bros., HBO, and Dolly Parton. Guided the creative rhythm for 5+ major annual trade shows in Las Vegas, Macau, London, Oslo, and Bogotá.⏵ Debuted IGT’s inaugural brand platform within 4 months; secured 96% share of voice worldwide by developing campaign launch standards and incorporating the new brand expression into all launch mechanisms ⏵ Established 2 state-of-the-art video and photo studios with broadcast production capabilities and led 2 content and digital studios; resulted in high-quality content production, elevated brand image, and operational cost and production efficiencies⏵ Achieved a 3.5% annual boost in creative output by reintegrating outsourced work from 3 agencies; restructured the 8-person design team, leading them to deliver 96% of the company’s outbound communications -
Senior Visual Designer, Creative ServicesIgt May 2008 - May 2010London, Gb -
Interactive Web Designer, MarketingIgt Jul 2007 - Apr 2008London, Gb -
Internet Designer, ItCdw Corporation Feb 2005 - Jun 2007Vernon Hills, Il, Us -
Production Designer, ItCdw Corporation May 2004 - Feb 2005Vernon Hills, Il, Us
Ryan Keller Skills
Ryan Keller Education Details
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The Art InstitutesMultimedia And Webpage Design
Frequently Asked Questions about Ryan Keller
What company does Ryan Keller work for?
Ryan Keller works for Icrossing
What is Ryan Keller's role at the current company?
Ryan Keller's current role is Senior Creative Director | Creative Strategy & Design | Global Brand Vision | Digital Customer Experience Elevation | Innovation-Driven Leadership.
What is Ryan Keller's email address?
Ryan Keller's email address is ry****@****igt.com
What is Ryan Keller's direct phone number?
Ryan Keller's direct phone number is +184777*****
What schools did Ryan Keller attend?
Ryan Keller attended The Art Institutes.
What skills is Ryan Keller known for?
Ryan Keller has skills like User Experience, Creative Direction, Interaction Design, Advertising, Graphic Design, Email Marketing, User Interface Design, Illustration, Brand Development, User Centered Design, Corporate Branding, Brochures.
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