Ryan Kenna Email & Phone Number

New York, New York, US

New York City, N.Y., US

• Composed and executed public relations and marketing campaigns for restaurants and other hospitality clients in NYC area; also on national and international levels in Food and Beverage and Hospitality industries
• Produced copy for marketing and public relations content including: press releases, press pitches, media kits, and social media copy for clients and company
• Built and maintained national and international media lists for restaurant publicity outreach which included digital, print, and TV media as well as social media influencers on Instagram, YouTube, TikTok, and Facebook
• Compiled monthly reports on traditional and social media metrics to provide for clients
• Trained new hires on traditional and digital marketing responsibilities, strategies, and workflow
• Executed new business development with extensive prospecting and high-volume outreach to increase revenue

Canary Wharf, London, GB

• Oversaw marketing and sales strategies for all US titles
• Coordinated all ongoing media relations for US author client base
• Trained new hires in US marketing department on traditional and digital marketing responsibilities and strategies
• Created new digital strategy for 2020 by implementing monthly social media content calendars and leading team brainstorms
• Produced copy for company website “About Us” and “Staff” pages
• Coordinated travel and housing logistics as well as represented company at number of industry trade shows including: ALA Midwinter and Annual Meetings in 2019 (January and July) and 2020 (January), BookExpo and BookCon.

Canary Wharf, London, GB

• Strategized and implemented promotional opportunities for authors
• Wrote a range of public relations content including: press releases, press pitches, blog posts, media kits, and social media copy
• Built and maintained media lists for author publicity outreach
• Successfully targeted and pitched to media in order to secure coverage for authors
• Scheduled and posted across company’s social media platforms daily including: Facebook, Twitter, and Instagram
• Brainstormed content ideas with graphic design team for company's social media platforms

New York, NY, US

• Worked closely with marketing team to develop and execute campaigns and provide feedback as spearhead of inbound sales to help maximize impact.
• Documented all campaign strategies and lead/opportunity creation utilizing Salesforce, Salesloft, and G-Suite.
• Aligned customer prospecting activities with marketing initiatives to qualify new opportunities and nurture existing relationships with existing clients.
• Data mined small video businesses nationally/internationally to build account base of qualified targets for BDRs.

Austin, TX, US

• Initiated customer relationships through high-volume new business development making a big impact for local businesses to increase their customer base and generate revenue.
• Supported clients in achieving online solutions that best met their marketing goals.
• Conducted virtual demonstrations with potential clients.
• Received extensive training in customer relationships, social media marketing and sales.

New York, NY, US

• Produced 200+ articles covering MLB, NFL, and NBA content that drove over 500,000 clicks in less than 4 months.
• Managed a social influencer network that generated approximately 1 million sessions per day for the US media industry’s fastest growing company; monthly members increased from 8 million to 15 million during my tenure.
• Collaborated significantly with industry’s top CMS to distribute up to 200 pieces of content across a global network of social media influencers on Facebook and Twitter.

• Launched press releases, newsletters, and digital content advertising local events.
• Helped lead and analyze multiple social media networks and assisted with administrative activities.
• Coordinated with Chamber President on event marketing content.

Yorktown Heights, NY, US

Performed a variety of food prep duties other than cooking at a high-end restaurant/country club that hosts large events. I trained new hires on back kitchen processes.

New York, New York, US

Surveyed "NoMad" district of Manhattan to gather information and data to be used in company’s website: http://experiencenomad.com/

Bachelor’S Degree, English Language And Literature, General

Outstanding Performance Award, Dale Carnegie Course In Effective Speaking And Human Relations