Ryan C. Kennedy Email & Phone Number

Greenwood Village, Colorado, United States

Denver, Colorado, United States

Serve as liaison between marketing and event managers in the production of conference marketing timelines, collateral development, external media buys and campaign analysis.

Greater Denver Area

• Served as primary marketing lead for three product lines to determine optimal tactics, audience and channel.
• Create annual tactical plans for multi-channel marketing campaigns across print, digital, and social platforms.
• Develop lead acquisition campaigns to drive new customer accounts for further engagement and remarketing.
• Work with sponsors and high-level business partners to establish marketing plans for co-branded content.
• Build drip and warm-up campaigns for net new leads generated from acquisition campaigns.
• Execute social media awareness and engagement campaigns for professional certification program.

Urbandale, IA

• Independently managed marketing and branding initiatives from conception to completion in support of contracting new agents and engaging existing agents for assigned Brokers International business units.
• Acted as main marketing contact for product team leads
• Developed campaign structure and messaging for life insurance, annuities, and agent programs
• Created rich content for marketing tactics including videos, webinars, white papers and other downloads.
• Oversaw creative delivery of assigned projects, ensuring collaboration and consistency among copy, design and digital experience components

Des Moines, Iowa Area

• Worked remotely under the direction of OPN’s home office to produce architectural service proposals, presentation slides, award submission summaries, public relation materials, and other graphic communication efforts.
• Analyzed RFPs and edited proposal content for clarity, compliance, and consistency
• Utilized desktop publishing to design client-focused proposals/presentations
• Updated and maintained project-related case studies, company website, and photography library

• Under supervision of the Director of Center Marketing, oversaw all activities related to ABA continuing legal education product marketing including: member promotions, e-commerce, and product campaign/advertising.
• Efficiently managed cross promotion distribution between the Center and global ABA marketing channels
• Adhered to promotion schedule and collateral creation for ABA’s premier CLE member benefit program
• Maintained CLE web store, created new product entries, analyzed sales reports and monitored inventory

Chicago, IL

• Responsible for working with the Associate Director of Technology & Products in all phases of the production, recording, and fulfillment of continuing legal education course materials and products.
• Compiled and formatted faculty course materials into user-friendly publications
• Managed online content for 200-300 annual live distance-learning seminars
• Scheduled annual print production and approved final proofs for 15 to 20 softbound course books

Cedar Rapids, IA

• Collaborated with Yellow Book marketing managers on content and design of market-specific community information pages.
• Created layout and design for Yellow Book community information pages
• Proofed and edited layouts to Yellow Book design standards
• Researched, wrote, and edited copy for community attractions

Nevada, IA

• Originated and oversaw implementation of the Nevada Journal’s first graphics position while maintaining duties as feature reporter.
• Designed and cataloged finished ads for placement into papers
• Coordinated layout of special sections and supervised print production
• Reported on city government and community events

Bachelor Of Science (Bs), Technical And Scientific Communication

Activities and Societies: Society for Technical Communication

Associate Of Arts (Aa)