Worked with First Light Brands, LLC to grow the Ernest Hemingway brand into new product categories including mens watches, digital collectibles (NFTs), and hospitality.

At BENlabs, I oversaw the worldwide licensed product portfolios for over a half dozen clients including Albert Einstein, Steve McQueen, Charlie Chaplin, and artist talents. Account lead for all rights representation clients including Ella Fitzgerald, the Wright Brothers, Andy Warhol, and Authentic Brand Group talents (Elvis Presley, Marilyn Monroe, and Muhammad Ali). Bottom line financial responsibility. Lead negotiator for all license agreements and new client representation. Marketing and public relations lead for internal teams and external agencies. Pursue infringements of client IP and liaise with General Counsel, internal legal team, and external counsel as appropriate. Direct business development efforts including target retailers, product categories, and trade shows.

Launched the Steve McQueen lifestyle brand with new website, brand book, style guide, event sponsorship, and public relations push securing several new partners including eyewear, footwear, and tailored clothing. Partnered with Barbour International on launch of co-branded McQueen program in 30 Macy’s A doors.Oversaw global launch of Max Einstein book series for young adult readers.

Doubled 2018 licensing revenue from year prior by aggressively expanding licensing portfolio. Launched Sophia Loren Home Collection to the market, securing several deals. Secured sub agents for select clients in Japan, Greater China & Southeast Asia, India and South Asia, Australia and New Zealand, Brazil, the Middle East, and European markets.

At DwellStudio, I develop and lead the execution of brand strategy, interfacing with all licensed partners, agents, and corporate stakeholders.Summary of RoleResponsible for top-level relationship management with brand licensing agents and all licensed partners, setting licensing division strategy to achieve brand financial goals. Identify new partnerships and strategic growth areas for the brand both domestically and internationally. Drive marketing and PR execution, partnering with corporate teams to execute brand initiatives. Forecast revenues, negotiate contracts, and manage the brand’s IP efforts with both internal and external counsel. Attend trade shows and sales appointments, representing the DwellStudio brand to major retailers including Hudson’s Bay, Boston Interiors, and Calico. Partner with Design teams to ensure brand-right, commercially viable products are developed and marketed.www.dwellstudio.comwww.wayfair.com

Responsible for management of Nautica’s men’s accessory and furnishings licensed businesses in addition to home categories throughout North and South America.Summary of RoleManage all aspects of licensed businesses including marketing, financial, legal, product development, and new growth opportunities through extensive research of potential partners, territories, and products. Assist with the establishment of financial goals by licensee and internal budgets. Analyze financial performance of categorical businesses for Nautica Senior Management ensuring that all contractual obligations are met. Liaise with the Home and Sportswear Coordinator programs to execute initiatives with key retailers including Bed Bath & Beyond, Belk, Macy’s, and key international department stores.Categories Managed: Men and boys belts, men and boys small leather goods and jewelry, mens and childrens cold weather accessories, mens hosiery, luggage, rain and beach umbrellas and accessories, adult fashion bedding and bath accessories, utility/basic bedding, infant bedding, bath towels & rugs, window treatments, interior paint, fabric by the yard, indoor furniture, outdoor furniture, dinnerware, glassware, and serveware.www.nautica.comwww.vfc.com

Categories Managed: Mens tailored clothing, mens outerwear, men and boys belts, men and boys small leather goods and jewelry, mens hosiery, cold weather accessories, dress shirts, men and boys neckwear, adult fashion bedding and bath accessories, utility/basic bedding, infant and juvenile bedding, bath towels & rugs, window treatments, fabric by the yard, indoor furniture, outdoor furniture, dinnerware, glassware, and serveware.

As the Brand Manager for the Ernest Hemingway Collection, I was the point of contact for all licensing partners in the home furnishings, hospitality, accessory, and apparel categories. Approved all licensed product and marketing plans to ensure that brand standards were upheld. Worked with advertising agency and PR firm to ensure that targeted communication programs were implemented while meeting brand standards. Forecasted revenues and managed advertising budget. Identified potential licensees; initiated discussion and negotiations.Ernest Hemingway Collection Categories Managed: Mens apparel & accessories, eyewear, fashion bedding, indoor furniture, outdoor furniture, mattresses, indoor & outdoor area rugs, hardwood flooring, lighting, decorative throws & pillows, permanent botanicals, decorative accessories, dinnerware, & hospitality.Additional Image Rights Categories Managed: Desk accessories, t-shirts, gifts, & various souvenirs. www.ernesthemingwaycollection.com