Ryan Kerrison Email & Phone Number

New York, New York, United States

After working with a group of senior consultants to Liberty Media, Ryan developed a business model focussed on creating marketing campaigns that partner emerging racing drivers with innovative brands and products. Leveraging his advertising agency experience with a broader awareness of the changing media landscape, Ryan created efficient and effective brand campaigns designed around the lifestyles ofemerging racing drivers across Formula 1, Formula 2, Formula 3, IndyCar and more recently the World Endurance Championship. These collaborations created new revenue opportunities and relationships for young drivers while developing a platform that amplified the reach and immersion of each brand.Accomplishments- Developed business model while collaborating with senior executives from EY, CAA and Accenture- Analyzed the evolving media landscape for brands to find opportunities within emerging spaces- Applied experience in business strategy and asset production to create agile and efficient campaigns- Leveraged connections with various production and experiential marketing across the U.S. and Europe- Collaborated with rising talent from the Ferrari, Mercedes and Sauber Driver Academies

New York, United States

As a Senior Director within EY’s digital advisory practice, Ryan developed highly effective communications strategies and executed cross-organizational campaigns. With a cinematic-eye and ability to relate to all audiences, Ryan led a focussed approach to creating client deliverables built around authentic storytelling to maximize audience engagement. His diverse experience enabled him to understand the unique and complex messaging, whether involving large transformational changes within organizations or communicating intricate financial programs to consumers, and then break it down into a clear and relatable content strategy.Accomplishments- Effectively translated various client objectives into internal and external communications campaigns- Improved campaign effectiveness with internal business units, creating advocates for transformational change- Shaped business objectives into campaigns that increased product engagement with new and existing customers

Greater New York City Area

Ryan partnered with a large film production studio to build a creative collective that combined his network and experience with Parlay Studios’ existing portfolio, their 40,000 sq. ft. studio space and in-house equipment rental business. The vertical integration allowed for Ryan to maintain his client roster as well as create multiple efficiencies within the creative production workflow. This attracted a range of emerging creative talent, developing a cost-effective, re-designed business model that enabled the team to focus on pushing the creative envelope delivering higher connectivity and audience engagement.Accomplishments- Developed a forward-thinking and unique business model with new identity and market positioning- Built the key infrastructure and operational processes to optimize and execute broader opportunities- Signed key creative, directing and cinematography talent

New York, New York

As a leading entertainment agency, Allied Integrated Marketing, acquired Ryan's production company in 2013 to expand their capabilities into production while looking to diversify their client-base into new markets and industries. Ryan grew the division to record revenue during his time at the agency while moving from a supporting role in cross-division campaigns to a leading role. His strategic approach to both solidifying and growing the business quickly led to a prominent position on the agency’s senior management team. Most notably, Ryan led the re-positioning and re-branding of the agency and spearheaded an internal philosophical shift that resulted in greater operational efficiency and employee engagement.Accomplishments- Built a new creative division including 7 in-house staff, over 30 local support staff and a database of 200 global freelancers- Diversified capabilities into over 6 new sectors while vertically integrating more creative services to lower costs- Personally developed, pitched and delivered over two-thirds of gross revenue over 4 years- Increased gross revenue by over 180% while only increasing total cost by 19%- Increased average revenue per project by 242% culminating in an overall increase in net profit by 564% over 4 years

New York, Ny

Moved to New York and co-founded a boutique creative agency with an established senior business strategist. Brought several clients and contacts from the U.K. while building a multi-disciplined core content creation team. Establishing a wide variation of new clients including the production of TV commercials, TV shows and feature documentaries while investing in key areas that lead to logistical agility and cost flexibility to optimize new opportunities.Accomplishments- Directed and edited two film-festival winning feature documentaries and a short documentary- Grew a single employee business unit into a team of six that drove profit towards acquisition in March 2013- Strategized and built the infrastructure behind for the accelerated growth of the Hearst digital content division

New York, New York

Co-founder and creative director of boutique creative agency startup.

New York, New York

Assisted the senior management team on the implementation of a large strategy shift into producing digital content for each publication under the corporation. This extended to developing customized content strategies for their YouTube channels resulting in a new hiring strategy, branding packages, workflow logistics and key equipment investments.

New York, New York

Consulted for Broadway.com on their content strategy from re-branding existing video series, designing then implementing new graphics packages, optimizing internal workflow, applying a new stylistic approach to content production and both branding and co-developing the new video series “Show People”.

Bachelor Of Science (Bsc), Economics, 1St

Gcse Through To A-Levels, A-Levels: Economics, Mathematics & Politics