As the Head of Product I lead the strategic vision and execution of our product catalog across both retail and online channels. With a passion for innovation and quality, I oversee the development of comprehensive product training modules, maintain a dynamic product knowledge base, and spearhead product testing and research initiatives. My role involves forging strong vendor relationships and collaborating closely with design teams and manufacturers to bring new products to market. I am dedicated to positioning our products effectively, ensuring they meet the evolving needs of our customers and set industry standards.✔ Collaborate with design teams and manufacturers to develop new products, from concept through to production, ensuring they align with our strategic goals and customer expectations.✔ Cultivate and maintain strong relationships with vendors, negotiating favorable terms and ensuring a reliable supply of high-quality materials and products.✔ Lead product testing and research efforts to ensure our offerings meet the highest standards of quality and innovation, driving continuous improvement.✔ Spearhead the strategic development and expansion of the product catalog for retail and online platforms, enhancing the brand’s market presence and customer engagement.✔ Design and implement comprehensive product training modules, empowering our team with the knowledge and skills to excel in their roles and provide exceptional customer service.

Engage prospects by presenting in-depth product demos and presentations on moving target defense (MTD) and vulnerability management solutions. Interface primarily with CISOs at small businesses and enterprises in all verticals. Facilitate training, support, and best practice reviews to assist customer success team. Lead mini proof-of-concept (POC) process and remote / onsite POCs with bypass demo. Design and deliver sales enablement presentations to train SDRs and AEs.✔ Evangelized solutions and maximized lead generation by attending trade shows like RSA and Blackhat and performing product demos.✔ Ensured world-class service while executing product agent installs for new customers. ✔ Expedited sales cycle by overhauling and shortening bypass demo flow to 20 minutes or less.✔ Synergized account executive and sales engineer teams by implementing weekly calls to discuss deal progress and performance against targets.✔ Increased closed deals by transitioning demo environment to AWS and using templates to automate setup, enabling sales engineers to take on more demos.

Bolstered global sales of cloud management platform by contributing to presales activities, including RFI / RFP submission, discovery calls, product demos, ROI analysis, and competitive strategy development. Mentored and coached new sales engineers to minimize onboarding and knowledge transfer time. ✔ Designed and implemented customized sales approach geared toward enterprise and MSP prospects.✔ Realized 25% reduction in turnaround time and submission to prospects by optimizing internal scorecard ROI materials and process in collaboration with sales management.✔ Facilitated seamless customer experience by overseeing initial solution installation and configuration stages before transitioning to internal client services team.✔ Handpicked to support process automation and acceleration for CloudCheckr Cloud Scorecard ROI.✔ Helped company obtain highly regarded credential within AWS partner community by completing AWS Certified Practitioner designation.

Assessed and created business plan and technology strategy for new startup with limited budget and resources. Identified opportunities for cost and efficiency improvement in collaboration with CloudHealth Technologies and AWS. Fostered partnerships with organizations in storage and application space lacking fully developed cloud solution.✔ Maximized business development and revenue potential by analyzing and pinpointing niche markets. ✔ Drove product evangelization strategy for CLOUDigen’s cloud migration assessment service offering.✔ Boosted leads, sales, and revenue potential along with strengthening company’s position in market and Amazon partner network by obtaining AWS certifications.✔ Generated significant exposure and increased services revenue for CLOUDigen by publishing AWS Cloud white paper series with CloudHealth Technologies

Supported key enterprise client opportunities with $100K+ contract value, delivering product configuration strategy and competitive displacement insights. Contributed to product development roadmap for backup and data recovery infrastructure leveraging presales feedback and industry expertise. Trained sales engineers and AEs on products and displacement strategies.✔ Designed materials on product suite features, nuances, best practices, and solution sales to facilitate professional development for sales engineers.✔ Established cloud-based demo environment for Barracuda’s backup virtual appliance after discovering deficiency, generating significant savings on AWS Cloud spend.✔ Created product request and issue tracker intake form, process, and workflow to maximize operational efficiency.

Led technical aspects of prospect proposals and onsite demos / POCs for potential contracts with values of $150K+. Met prospective customers’ business requirements by ensuring optimal product configuration. Reviewed, amended, and approved presale opportunity proposals for contract values exceeding $80K. Headed testing and integration of business development opportunities. ✔ Equipped sales team with latest technology insights on cloud and other industry-relevant topics by creating and presenting training materials.✔ Drove Unitrends-facing product evangelist efforts, attending conferences, trade shows, and user group events, including VMworld and VMUG.✔ Directed R&D and final GTM strategy for Unitrends’ Rest of World cloud offering now available in the UK, Australia, Germany, and Canada. ✔ Delivered vendor pricing matrix to executive team, maintaining product cost below market rate, surpassing product cost goal, and boosting overall profitability.

Oversaw strategy, content, and training / adoption plans, enabling channel sales partners to effectively advocate and sell solutions. Conducted internal train-the-trainer sessions to maximize external training and adoption efficiency while leading onsite / virtual deployment. Managed sales engineering teams in the US and APAC. Coordinated Acronis-facing marketing events. ✔ Led training module delivery for sales partner technical certification program. ✔ Evaluated technologies for product integration or company acquisition in collaboration with business development team.✔ Cultivated $2M sales pipeline with tier-1 client, Dell, in 4 months.