Brand Director at Helms Workshop, an independent, multidisciplinary creative agency specializing in branding and packaging design. We build brands that inform, entertain, and inspire.Clients include Academy Sports & Outdoors, Austin Beerwork, Blackberry Farm, Brown-Forman, Circuit of the Americas, Everlywell, H-E-B, and more.

The Rosedale Foundation was formed in 1994 with its mission to support the unique needs of the students of the Rosedale School of Austin, their families, and the staff who care for them. Now, 30 years later, The Rosedale Foundation remains dedicated to its mission, celebrating and empowering the students of the Rosedale School, and the greater Austin, Texas community. Websitehttps://www.therosedalefoundation.org/

YETI Coolers 2016 – 2017- Working in combination with an Account Supervisor to plan, develop, and launch the YETI Flagship store. The McJ team was responsible for store display designs, signage, launch plans, and more.Costa Del Mar Sunglasses 2014 - 2017- Managed retail, prescription optical, B2B and digital e-commerce integrated campaigns and promotions to meet or exceed client KPIs.- Assisted agency account team in the development of a new lifestyle brand campaign to expand the brand outside of it’s Core Fishing audience into a wider Costal Consumer.- Ran client monthly e-mail program to help increase e-commerce sales.- Was responsible for strategic calendar planning, creative briefing, deployment and performance reporting.- Managed and oversaw monthly print rotation to ensure the correct ad ran in the right placement at the right time.Shiner Beers 2014 – 2016- Led agency teams in the creative development and production of print and OOH materials.- Oversaw monthly social creative calendar. Leading creative teams to develop timely and relevant materials while maintaining the clients monthly budget.- Overhauled agency process for beer packaging to create a more universally understood and efficient process for creative and production teams.

-Worked to facilitate the OERB team in Oklahoma City-Contributed materials for new business initiatives

-Head of advertising department of 50+ students-New Business Team Leader -Pita Pit Team Leader -Planned and executed promotional events -Adobe Social Team -Moderator of Twitter and Facebook pages -Selected for the roll out team for Adobe University products

-Worked to help launch Dignity Health’s “Hello Humankindness” Campaign-Helped in Eleven’s development of SLDR driver and SpeedBlade irons campaigns for TaylorMade Golf-Generated new business research deck for Visa-Operated in Google Analytics to learn basic SEM and SEO marketing

-Created competitive decks and summarized market trends for Patrón-Worked on competitive briefing, status reports, and researched market trends for Ahold USA Grocery -Developed competitive analysis of the holiday season and major game titles for GameStop-Programs: Access Confidential, Kantar Media, and Competitrack

-Designed digital and print creative-Determined media placement