Ryan Koo
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Ryan Koo Email & Phone Number

Director Merchandising Franchise at adidas
Location: Herzogenaurach, Bavaria, Germany 8 work roles 1 school
1 work email found @adidas-group.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Director Merchandising Franchise
Location
Herzogenaurach, Bavaria, Germany
Company size

Who is Ryan Koo? Overview

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Quick answer

Ryan Koo is listed as Director Merchandising Franchise at adidas, a with 75612 employees, based in Herzogenaurach, Bavaria, Germany. AeroLeads shows a work email signal at adidas-group.com and a matched LinkedIn profile for Ryan Koo.

Ryan Koo previously worked as Director Buying Originals / Hype at Adidas and Senior Manager Buying at Adidas. Ryan Koo holds Bachelor Of Arts - Ba, Business Management & Mass Communication from Handong Global University.

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{first}.{last}@adidas-group.com
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Profile bio

About Ryan Koo

DTC Professional who can bring the continuous improvement to the organization & business- Result oriented mindset with diverse experience across multiple markets/brands- Process improvement capability by challenging the status quo for better performance & efficiency- E2E DTC expertise which allow holistic approaches for better performance

Listed skills include Strategic Planning, Merchandising, Demand Forecast, Data Analysis, and 6 others.

Current workplace

Ryan Koo's current company

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adidas
Adidas
Director Merchandising Franchise
Herzogenaurach, BY, DE
Website
Employees
75612
AeroLeads page
8 roles

Ryan Koo work experience

A career timeline built from the work history available for this profile.

Director Merchandising Franchise

Herzogenaurach, By, De

Director Buying Originals / Hype

Current

Herzogenaurach, Bavaria, Germany

Jul 2024 - Present

Senior Manager Buying

Herzogenaurach, Bavaria, Germany

Responsible for growing category sales & controlling stock level by setting up proper buying plan & In-season management. Supporting the creation and implementation of business processes across multiple teams/department to have holistic business approaches.KEY ACCOMPLISHMENTS:• Enhanced key processes regarding preseason planning and in-season management such as buying tool creation & deployment and store opening process enhancement.• Established campaign management process… Show more Responsible for growing category sales & controlling stock level by setting up proper buying plan & In-season management. Supporting the creation and implementation of business processes across multiple teams/department to have holistic business approaches.KEY ACCOMPLISHMENTS:• Enhanced key processes regarding preseason planning and in-season management such as buying tool creation & deployment and store opening process enhancement.• Established campaign management process to secure clear alignment among stakeholders• Organized e2e EURO2021/ WC2022 retail strategy and accomplished huge success in sales & stock management Show less

Mar 2020 - Jul 2024

Senior Manager Product Planning

Herzogenaurach, Bavaria, Germany

Responsible for maximizing the growth and profitability of the global DTC business with an Omnichannel mindset. Supporting the creation and implementation of a solid strategic and operation framework for the management of product buy processes for Own Retail and Ecom, including a commercial buy sign-off process on Market & HQ levelKEY ACCOMPLISHMENTS:• Established process for Retail as a key account in Key Account Interaction Model project (KAIM)• Created & established… Show more Responsible for maximizing the growth and profitability of the global DTC business with an Omnichannel mindset. Supporting the creation and implementation of a solid strategic and operation framework for the management of product buy processes for Own Retail and Ecom, including a commercial buy sign-off process on Market & HQ levelKEY ACCOMPLISHMENTS:• Established process for Retail as a key account in Key Account Interaction Model project (KAIM)• Created & established global e2e process for DTC exclusive products for Running category• Created merchandising framework and seasonal range guidance for adidas brand flagships• Contributed to store clustering project in ideation and implementation in DTC channel across markets Show less

May 2018 - Feb 2020

Manager Dtc Merchandising Planning

Seoul, Korea

Responsible for developing merchandising strategy and planning of Full price retail, Outlet and Ecommerce. Guided merchandising team on implementation of the plan by offering Merchandise financial plan and In-season analysis.Enhanced merchandising management by offering preseason planning tools and in-season management tools. KEY ACCOMPLISHMENTS:• Provided OTB Plan for all DTC channel (CS, ECOM and FO) based on the seasonal strategy and fiscal target.• Established… Show more Responsible for developing merchandising strategy and planning of Full price retail, Outlet and Ecommerce. Guided merchandising team on implementation of the plan by offering Merchandise financial plan and In-season analysis.Enhanced merchandising management by offering preseason planning tools and in-season management tools. KEY ACCOMPLISHMENTS:• Provided OTB Plan for all DTC channel (CS, ECOM and FO) based on the seasonal strategy and fiscal target.• Established NOOS articles order management tool & process and helped merchandisers the implementation.• Acted as DTC representative for IBP retail process enhancement project.• Led merchandising analysis tool enhancement project with IT/PROCESS team• Acted as DTC representative for SAP deployment project for adidas Korea• Initiated Merchandising enhancement workshop to build and standardize the best process Show less

Jan 2017 - Apr 2018

Manager Business Planning & Analysis

Seoul, Korea

Responsible for merchandising financial planning, sales planning of DTC/wholesale, stock allocation and in-season trading of Vans business in Korea.Managed the business from preseason planning to terminal stock handlingKEY ACCOMPLISHMENTS:• Set business plan with senior leadership, ensuring the plans were aligned with market and consumer trend • Led S&OP Process as a central planning hub of Sales, Merchandising and Finance• Streamlined OTB management, sales planning… Show more Responsible for merchandising financial planning, sales planning of DTC/wholesale, stock allocation and in-season trading of Vans business in Korea.Managed the business from preseason planning to terminal stock handlingKEY ACCOMPLISHMENTS:• Set business plan with senior leadership, ensuring the plans were aligned with market and consumer trend • Led S&OP Process as a central planning hub of Sales, Merchandising and Finance• Streamlined OTB management, sales planning and store segmentation• Managed Initial allocation by working closely with merchandising & SCM team• Own replenishment process and build dynamic replenishment model based on forward looking methodology• Acted as process champion of South Korea to align S&OP process with global HQ Show less

Dec 2013 - Jan 2017

Sales Planning & Product Merchandiser

Seoul

Key Responsibilities:Manage Burton Import Goods business from start to end - Communicate with Burton Global to decide buying budget, product assortment, SMU development and marketing plan (OTB, Pricing, Gross Margin, SG&A, OI) - Manage WS Dealer & build up buying assortment plan for dealers (60 WS Dealers) - Set up the assortment plan for retail doors (5 Own Operate retail doors) - Implement Dealer show (Product & Marketing update explanation, Receiving WS Orders) -… Show more Key Responsibilities:Manage Burton Import Goods business from start to end - Communicate with Burton Global to decide buying budget, product assortment, SMU development and marketing plan (OTB, Pricing, Gross Margin, SG&A, OI) - Manage WS Dealer & build up buying assortment plan for dealers (60 WS Dealers) - Set up the assortment plan for retail doors (5 Own Operate retail doors) - Implement Dealer show (Product & Marketing update explanation, Receiving WS Orders) - Inventory Liquidation for close out seasonManage Sales Plan & Retail Allocation (PLC Management, Door Portfolio, Product Offering) - Setting up Store Rollout plan & Analyzing door efficiency - Sales & Margin & Cost management by door - Inventory management by door (Monthly Forward Coverage, Inventory Days, Stock out%) - Building up Monthly / Yearly Sales & Margin Rolling Forecast - Reporting Inventory –Purchase-Sales combined report Show less

Jul 2009 - Dec 2013

Business Operation Assistant

Seoul

Nov 2002 - Feb 2006
Team & coworkers

Colleagues at adidas

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1 education record

Ryan Koo education

FAQ

Frequently asked questions about Ryan Koo

Quick answers generated from the profile data available on this page.

What company does Ryan Koo work for?

Ryan Koo works for adidas.

What is Ryan Koo's role at adidas?

Ryan Koo is listed as Director Merchandising Franchise at adidas.

What is Ryan Koo's email address?

AeroLeads has found 1 work email signal at @adidas-group.com for Ryan Koo at adidas.

Where is Ryan Koo based?

Ryan Koo is based in Herzogenaurach, Bavaria, Germany while working with adidas.

What companies has Ryan Koo worked for?

Ryan Koo has worked for Adidas, Vf Corporation, Lf Corp, and Danal Co Ltd.

Who are Ryan Koo's colleagues at adidas?

Ryan Koo's colleagues at adidas include Orhan Tay, Catherine Matalog, Ernestine Salgado, Khalid Al Amiri, and Anthony Keith.

How can I contact Ryan Koo?

You can use AeroLeads to view verified contact signals for Ryan Koo at adidas, including work email, phone, and LinkedIn data when available.

What schools did Ryan Koo attend?

Ryan Koo holds Bachelor Of Arts - Ba, Business Management & Mass Communication from Handong Global University.

What skills is Ryan Koo known for?

Ryan Koo is listed with skills including Strategic Planning, Merchandising, Demand Forecast, Data Analysis, Marketing Strategy, Fashion, Brand Management, and Inventory Management.

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