Self-led marketing consultancy specializing in outside business advisory. Developing and implementing modern marketing strategies for both B2B and B2C businesses. Running a book of clients and advising leaders and teams on marketing strategy, demand generation, brand awareness, social media, branding and rebranding, and more. Working with client-side agencies, contractors, and internal operators to steer businesses towards their growth goals and deliver the go-to-market results they desire.

Business strategist by way of Kopperud & Co. LLC, advising software businesses on creating an informed strategy to win in their markets. Specializing in messaging, positioning, copywriting, business strategy, marketing team management, hiring strategy and team composition. Providing hands-on coaching and training for business leadership and team members to identify growth opportunities and elevate their position in the market. Also heavily involved in advising on go-to-market strategy and business strategy implementation. Producer and host of DRMG’s The SaaS Brand Strategy Show podcast.

Fractional marketing leader, by way of Kopperud & Co. LLC, developing partnerships, advising radio and social media advertising campaigns, steering a rebrand and packaging redesign, implementing review marketing campaigns, overall business strategy advisory, and more.

Headed up full marketing discipline from soup to nuts and partnered with product, engineering, and customer success departments to drive go-to-market strategy for the business. Served as leader and manager of all marketing functions including demand generation, copywriting, brand, design, web, and product marketing, managing employees, contractors, and agencies, with an emphasis on efficiency and efficacy. As an early stage startup, provided crucial strategic input, assistance, and participation across the organization. Stepped down from my role at the end of April, 2021 in response to demand within my network to become a marketing consultant for a broader array of companies.

Led a 10-person Marketing team and partnered with Demand Generation to drive go-to-market strategy for the business as a whole. Served as leader and manager of the Copywriting, Design, Development, Videography, and Product Marketing disciplines, with an emphasis on efficient, collaborative, transparent process and high output. Partnered with senior leadership to drive high-level marketing and content strategy, while building the Drip brand, delivering all company content, communications, and assets, and meeting top-level Marketing OKRs and growth goals. Drip grew 1600% during my tenure.

Led and managed a team of six writers, designers, videographers, and developers, responsible for every digital and physical interaction with the Drip brand. Ensured consistency of brand identity, messaging, and visuals across corporate, product, partner, and customer communications. Built all company content and communications using collaborative agile marketing processes, and collaborated across departments to deliver high-quality, growth-focused assets. Drove over 20,000 registrants to our live, one-day digital event of ecommerce thought leadership and content.

Led and managed a team of writers, designers, videographers, and developers to design and grow the Drip brand. Established and curated the entire Drip brand and content experience, from website messaging, to sales enablement, to downloadable lead generation content, and more. Managed an agency relationship to deliver necessary assets for a top-to-bottom company rebrand, setting tone, driving aesthetic, and creating all necessary company content for all departments.

Created scripts for marketing videos and paid media, assisting with campaign strategy and messaging. Wrote paid media copy, blog posts, website copy, and long and short form marketing content, reviewing for brand voice and tone. Leadpages was acquired by Redbrick in March of 2020.

Developed educational content strategy and created multimedia content on a variety of digital marketing topics. Wrote long and short form course content, as well as blog posts and online multimedia courses. The hub-and-spoke ebook I envisioned and wrote became the most downloaded lead generation content piece in Leadpages history.

Wrote, edited, recorded, and narrated video and multimedia marketing content. Created campaign strategy around informational and educational content, training, and branded content pieces. GovDelivery was acquired by Vista Equity Partners and in September of 2016.

Led and managed an internal and external team of writers, designers, and developers, creating content for all aspects of the business. Implemented process and served as editor and feedback point for all creative content across the company, building team output into a top-notch content and creative engine.

Wrote and copyedited a variety of marketing content for clear, concise, and consistent brand voice. Posted content to websites and documentation portals, and wrote and narrated training and marketing video content.

Wrote, rewrote, and edited Product Marketing content including documentation, blog posts, video scripts, and more. Developed related content to deliver value and communicate clearly and effectively to a wide range of audiences.

A short term contract project: wrote and edited web content on a variety of subjects, including a sizable catalog of 1,000+ word articles derived from independent research, all requiring proofreading and copyediting of personal and coworker work.

Wrote, proofread, and edited original copy, distributed daily across a network of over 200 websites, using SEO best practices, consistently assisting client sites in rising to the top of search engine results.