I lead the implementation, optimization and management of paid marketing strategies for StikkyMedia’s clients. Duties include: ➔ Examine correlations between revenue, budget and improved Return on Investment.➔ Measure and report the performance of all digital marketing campaigns and assess against KPIs.➔ Monitor client-specific dashboards (e.g. Looker, Google Analytics and Business Manager).➔ Collaborate with marketing teammates to maintain a consistent brand voice and message.➔ Collaborate with clients and other agency partners.➔ Stay up-to-date with digital marketing trends and potential new channels and strategies, includingupdates to social media marketing, attribution, and programmatic media buying.➔ Monitor market intelligence and keep track of competitor movement and market situation.➔ Brainstorm new and creative growth strategies.➔ Plan, execute, and measure experiments and conversion tests.➔ Utilize strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touchpoints.➔ Instrument conversion points and optimize user funnels.➔ Evaluate emerging technologies. Provide thought leadership and perspective for adoption.

✅ I have many successful campaigns under my belt, and can help you with your strategy & content before we launch to ensure that you're set up for success✅ I can manage your PPC / Google / Search Ads campaigns from start to finish (so you can focus more on your business).✅ I've managed up to $20,000 / month in paid ads and have a breadth of experience with various ads platforms (Google Ads, Meta Ads, Twitter / X Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads)✅ I am data driven and check campaigns & comments daily to improve results and save you 💰✅ I have certifications in Meta Ads, Google Ads, Google Search & Google Analytics 4 🏅✅ I know how to create engaging content, write good copy, and how to target the right audience to improve your results✅ I'm an excellent communicator and consistently exceed my client's expectations✅ I'm a creative thinker and am on top of current digital trendsSpecialties 🎯✅ Campaign setup, management & optimization - copywriting, image/video selection, budgeting, targeting, daily monitoring, custom reporting✅ Paid social media (Meta Ads (Facebook/Instagram, Twitter / X Ads, LinkedIn Ads, TikTok Ads) - PPC, engagements campaigns, conversion tracking, retargeting, A/B testing, pixel setup✅ PPC Campaign - Google Ads (Search, Display, Shopping), Google Analytics✅ Social media strategy & competitive analysis✅ Content creation & curation✅ Influencer outreach

I work with a wide range of well-known travel, technology, health and consumer brands to deliver better marketing performance. Duties include: - Account management- PPC/SEM- SEO- Process Development - Social Media Management- CRO Platforms: Google Ads & Analytics, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads

Developed, launched and managed full funnel digital ads campaigns for clients across different industries (up to $80k / month). Provided strategic direction to improve campaign performance & internal processes. Platforms include: Facebook & Instagram Ads, Google Ads (Search & Shopping), Display, Video, TikTok & more.

Managing clients’ online presence through various social channels. Duties include developing engaging content, managing an online community, and reporting for various B2C and B2B brands.

- Created, executed & measured communications plans & social media campaigns (paid + organic) to support major city initiatives: Broadway subway, Cambie Bridge construction, litter pickup, water conservation, active transportation- Advised departments on the best communications tactics to support their goals and campaigns - Content creation, copywriting & scheduling in Hootsuite- Campaign measurement using Google Analytics

- Developed social media & communications plans - Monitored and analyzed media activity using Meltwater- Wrote news releases and IB's- Created and sent email newsletters - Handled media inquiries for the city- Content creation

- As the social media expert within the organization, responsible for copywriting for the web & social media, coaching/training staff, content planning, password management, and crisis communications. - Managed paid and organic social media campaigns and regularly created and curated engaging content on the Park Board social channels, including graphic design support and photo/video editing in Adobe Creative Suite- As an internal consultant, gave strategic advice to the Communications, Marketing, Parks, Recreation and Business Services teams, and worked closely with senior planning staff and elected officials on communication plans- Monitored brand-related social media activity - In less than 2 years in the role, engagement increased 400% on our social channels, and grew the Park Board Instagram channel from 1,700 to 11,800 followers- Managed on boarding of new social media accounts. Worked with Managers to identify account objectives, assessing staff ability to post, setting up accounts, organizing passwords, training staff as needed- Liaised with technical specialists and the web team on technical and operational processes related to social media platform integration and works with same on the resolution of development and support issues- Recommended best practices, trends, new standards and tools related to social media, usability and accessibility; based on current on social media trends- Created benchmarking and analytics reports to report on social media campaigns to senior management- Reputation/sentiment tracking

Responsible for leading the Social Media Strategy for the Vancouver 2018 Election. - Designed & Managed a Social Media campaign to increase voter turnout for millennials (18-34)- Paid and Organic social media posts (Facebook, Twitter, Instagram, LinkedIn) via the City of Vancouver social accounts (350K total followers)- Community Management - Content Creation (Photo + Video) - Metrics Reporting (Google Analytics, Simply Measured)

- Responsible for Social Media components of the UBC Sauder portfolio: organic + paid campaigns, integrated marketing, content strategy, copyrwriting, community management- Managed official brand pages with 80,000+ total followers: Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Periscope, Weibo, WeChat - Created, curated and scheduled content matching the UBC Sauder brand voice (Hootsuite). - Conducted a Social Media Audit and YouTube Audit to improve brand consistency and image- Implemented a Social Media Strategy and grew engagement by 10x on the UBC Sauder social channels- Provided strategic support and training to managers within program units: research centres, alumni office, career centre, BCom, MBA, Executive Education, Continuing Studies- Designed & managed organic and paid media campaigns based on strategic priorities: brand awareness, recruitment, stakeholder engagement (display, social, branded content) using paid media dashboards and worked with agencies on production- Hired and managed two student social media assistants- Data and competitor analysis & KPI reporting to diverse stakeholder groups (Google Analytics/Rival IQ/native SM tools)- Copywriting and image design for Web and Social- Project Management; worked with external vendors and liaised with senior leadership, Faculty, and Staff as needed- Reputation, Issues & Risk Management, media monitoring- Worked closely with Communications/Media Relations to support cross-channel content strategy- Championed digital within the organization: stayed on top of current trends and identified new opportunities for growth- Presented social media best practices to stakeholders and at national conferences and in graduate student classrooms.

• Assisted CSR’s with difficult calls/questions, assigned/directed/reviewed staff work and coached staff where appropriate, tracked staff attendance, monitored and responded to emails in the 3-1-1 operations inbox, notified appropriate crew for immediate action callouts, and summarized call/email volumes and significant events into a daily report. • Trained call centre staff in Email Processing and Hootsuite• Monitored 3-1-1 service requests through the city’s Hootsuite dashboard and via email, responded in a friendly and unified tone, recorded information for departmental reporting.• Determined the needs of the caller, researched answers to inquiries • Solved problems by giving accurate information (bylaws, policies, regulations), assessing the risk, and sending the service request to the correct business unit, or transferring to an appropriate resource using specific core competencies and creative thinking.

- Supported the tactical execution of programs and campaigns for car dealerships including: Acura, Aston Martin, Bentley, Jaguar, Land Rover, MCL Motor Cars, Porsche, Subaru, Volvo, Honda, Infiniti, and Nissan.- Participated in strategy and tactic building activities. - Researched, created and published content on multiple social media platforms using Hootsuite.

• Responsible for project management and planning of events for Canada's largest Credit Union.• Lead a team of 3 people to plan a 1500 person Recognition Night for the company. Managed all aspects of the project including negotiation, vendor contracting, budgeting and liaising with senior leaders within the company. • Created all internal communications for the event, written in a unified tone matching the company’s voice• Administered other programs within the HR division, including the Employee Loyalty program and Insights.• Performed a monthly presentation to new hires of the company to build awareness of Recognition Programs available to them.