Led global initiatives to integrate and scale technology and business solutions, driving strategic growth and efficiency. Directed M&A efforts with a $500M healthcare firm, enhanced evaluations through stakeholder engagement, and launched a B2B SaaS platform leveraging AI and automation to streamline operations. Promoted from Digital Content Manager to a leadership role in 2022, reporting directly to the CEO, with a focus on aligning technology with organizational goals.• Delivered 40%+ gross margin by streamlining product strategies and implementing process improvements.• Accelerated reporting efficiency by introducing cloud-based systems, reducing turnaround times significantly.• Defined and implemented KPIs to enhance cross-functional collaboration and ensure measurable business growth

Spearheaded the launch and development of a comprehensive digital presence, aligning content strategy with organizational goals to drive engagement and growth. Directed all aspects of digital marketing, creative services, and e-commerce operations, establishing cohesive brand standards and streamlined processes across departments.• Led the launch of the company website, e-commerce platform, and social media presence, driving traffic and increasing customer engagement through inbound email campaigns and strategic content development.• Established brand standards, ensuring consistency across digital and creative outputs while aligning with organizational objectives.• Developed and implemented scalable processes for content creation, campaign management, and departmental workflows, fostering cross-functional collaboration and efficiency.

The New Hampshire Tech Alliance (formerly New Hampshire High Tech Council) is a statewide technology association dedicated to supporting companies at every stage of growth and development – from startups to established leaders in the global economy. The Alliance is committed to nurturing a vibrant tech ecosystem by building partnerships, enhancing knowledge, and shaping public policy• 2022 Product of the Year Finalist

Earned an Emmy® Award for Outstanding Sports Story, elevating NBC Sports' brand reputation and fostering innovation through impactful storytelling and industry collaboration. Spearheaded regional initiatives to implement national digital growth strategies, including content development for Peacock's streaming platform launch. Delivered high-impact, brand-integrated original content for major clients and teams, strengthening partnerships and driving successful campaigns.• Increased audience engagement through trend-driven content strategy and multi-platform distribution.• Executed complex projects by managing communications, meeting milestones, and aligning stakeholder priorities.• Built long-term partnerships by collaborating with teams like the New England Patriots and brands like Nissan and DraftKings.

Successfully scaled a content production business from a single blue-chip client to managing digital strategies for dozens of clients, securing 3–5 recurring annual contracts. Led regional and national operations, overseeing project management, talent acquisition, and client relationships to deliver high-quality, timely results. Developed innovative digital content strategies that boosted brand visibility, engagement, and audience growth across platforms.• Recruited and managed creative professionals nationwide, ensuring teams were equipped to meet client expectations and deadlines.• Anticipated and resolved project challenges through data-driven analysis and collaborative problem-solving.• Conducted post-project reviews to refine processes and strengthen client relationships for ongoing success.

Directed strategic production and marketing initiatives for feature films and entertainment properties, achieving measurable growth in market share and project scope. Oversaw cross-functional teams to optimize production scaling, enhance client engagement, and deliver high-impact content across platforms. Led board-level negotiations for contracts, distribution, and marketing campaigns, establishing partnerships with industry giants such as Disney and Lionsgate.• Secured domestic and international distribution agreements while cultivating relationships with key stakeholders to expand market reach and drive revenue.• Boosted campaign success through data-driven marketing strategies, streamlining production workflows, and increasing audience engagement.• Enhanced operational efficiency by implementing innovative solutions, fostering collaboration, and ensuring projects met budgetary and quality benchmarks.

Directed the production department for CBS Digital Media, leveraging expertise in digital trends, project management, and team leadership to create integrated marketing and video content that boosted viewer engagement and organizational growth. Collaborated with internal and external teams to promote musicians, athletes, and CBS properties through innovative, multi-channel strategies.• Spearheaded original content creation and pilot development, integrating brand sponsorships into exclusive digital and broadcast content to enhance visibility and audience engagement.