Ryan Landwehr Email & Phone Number

West Fork, Ar, Us

• Lead advisor for business strategy, vision, capital raise, & partnerships• Sales channel and business development oversight (Commercial & Residential)• Marketing & Product development insight• Industry knowledge and customer relationship managerEarly stage start-up that has patents pending on breakthrough projection mapping technology that pairs an underwater screen with computer vision to augment the environment through analytics and game interactions. Making swimming fun and interactive! This advancement is the foundational element of connected fitness and the first to do it in water!

Added responsibilities of:P&L Business Unit review with focus on continued top line growth and bottom line improvementNew Business ideation and implementation (Merger and Acquisitions)Direct to Consumer (DTC) and B2B marketing optimization and strategy development

Report to the Executive Vice President with a key focus on development and execution of the Aquatic Fitness business platform and strategy. Manage sales and marketing activities, all distribution channels and outside agency relationships, product line definition and vision, field sales support, and new business development. Develop and calculate all KPI metrics; apply standard Root Cause Counter Measure (RCCM) ideology to drive improvements.

o Managed and annually grew sales of the top 30 accounts in North America for the global leader in the portable spa industryo Supported three US Managers and 17 Regional Sales Managers with strategic and tactical sales coaching, pipeline opportunity identification, and strategy executiono Provided cross-functional support to several departments working on a variety of projects like CRM implementation (Salesforce), new product development, and process improvemento Drove alternate distribution strategy which included identifying new business opportunities in North America, guiding all marketing efforts, developing pricing strategy, and account relationship managemento Redesigned optimum pricing model through detailed business analytics to incorporate an adaptable and relevant retail pricing strategyo Maintained and improved procedural handling of company MAP policy with emphasis on contractual responsibilityo Planned and executed trade show meetings resulting in significant business momentumo Developed an online solution to give our field sales team immediate access to detailed sales reports

o Managed account activity and provided small business consultation for 115 high end retail locations representing the premier manufacturer of portable spaso Covered two geographic territories that included both domestic and international customerso Drove territory sales with average growth of 8.4%o Identified new business opportunities and prospected open markets that added an additional 29 locations garnering an additional $1MM in revenueo Instructed all levels of professional sales training and management training at the retail levelo Worked with individual dealers to create customized yearly marketing plans based on budget and market forecast with special attention to search engine optimization (SEO) and lead captureo Gained significant manufacturing and supply chain management knowledge

o Directed all business efforts related to sales and marketing including forecasting, budgeting, and promotionso Managed all lines of products that included portable spas, in-ground swimming pools, above ground swimming pools, and extensive water care businesso Increased company sales 38% during tenureo Developed and managed all content for company websiteo Maintained yearly marketing budget and contracts with advertising partieso Coordinated all logistical efforts for sending and receiving inventory

o Managed all areas of the Aquatics Program, which included managing 75 seasonal employees, promotion execution and all mechanical operations of nine commercial swimming poolso Supervised the Outdoor Winter Rinks Program with 14 outdoor locations and 45 seasonal staff o As Winterfest Committee Assistant Chair, helped execute annual Winterfest Event attended by over 50,000 local community memberso Promoted and developed the website for Ae*gre Adventure Challengeo Demonstrated strong interpersonal skills while communicating with the public to enhance and improve recreational programs

Bachelor’S Degree, Marketing

Minor In Business Computer Information Systems (Bcis)