Digital Marketing Associate (6 Month Co-Op)
Boston, Ma
As the Northeastern co-op with Compete, now Millward Brown Digital, I spent my 6 months learning the nuances of a carefully crafted content strategy, while gaining exposure to the more technical side of Digital Product Marketing. Working with the PRO Product team, I: - Spearheaded, strategized, and executed all social content and inbound marketing for the Compete PRO/Product Marketing team- Worked with CMO on private projects analyzing industry-disrupting digital tactics across web/gaming/CPG, and ultimately presented findings at the 2012 Future M conference- Moderated and curated all branded social platforms; personally drafted, edited, and published 88+ blogs for the Compete Pulse Blog, topics comprising: eCommerce, Digital Marketing, Integrated Marketing, User Acquisition & Retention, Branding, Competitive Analytics, Software, and Gaming- Collaborated with industry experts, within and beyond the Compete family, to embed industry insights into all content- Tracked metrics, measured interactions, and implemented data-driven decisions into social/inbound marketing strategies- Supported the Product Marketing team on email, user acquisition/retention, loyalty, web content, and social media marketing programming