As the VP of Strategy and Innovation, my primary responsibilities are to turn strategic insights into actionable advantages for our clients. As a member of our leadership team, I invest time in developing the strategic mindset and project management skills of our account, design, social media, and development teams to strengthen their career trajectory and better serve our clients. I work to grow our business with existing clients by introducing innovative strategies and attracting new clients by listening to and showcasing the awesome work our team delivers. Since joining Crux our company has doubled in size — number of clients and number of team members. Much of this growth is directly attributed to the strategic partnerships I've spearheaded and the service productization initiative I've collaborated with our team on to right-size scopes of work to deliver more predictable, impactful ROI for our clients.• Business development• Strategic partnerships• Client & partner innovation• Campaign optimization• Paid media • Research — category, customer, competition• Process optimization

During my time at City Lifestyle, I designed strategies, user experiences, and user interfaces that supported franchise growth to over 130+ publications. Tremendous growth, backed by data and analytics to ensure the franchisee was set up for success in their market.Serving as the Director of Marketing Strategy and Product Owner for City Lifestyle, I was able to refine the entirety of our franchise growth strategy and internal CRM platform. My efforts led to lower overhead costs for new franchisee onboarding and development and stronger ROI for our advertising clients — on both print and digital ad placements.• Spearheaded the company’s expansion into the digital landscape with application design, analytics, data visualization and content performance optimization• Bridged the gap between print and digital audiences by designing a QR code strategy that included reporting metrics for our sales team and advertisers• Designed a net-new franchisee management interface in our CRM that introduced gamification and incentive-based notifications to drive sales• Sales growth from the new franchise management interface doubled in the first quarter of use

As a Senior Account Executive and Digital Strategist at GeekHive I partnered in the development of a net-new service offering — Marketing Strategy. Historically a software and CMS development shop, we introduced new consulting and marketing enablement services to our full portfolio.This new MarTech consulting offering secured high-margin, long-term contracts for Fortune 500 clients in the health care, finance, manufacturing, and direct to consumer industries.• Designed and launched the productization of five products for strategy services• Introduced customer journey frameworks and creative briefs to support channel marketing and development teams• Developed strategic partnerships with key technology vendors and integration experts• Spearheaded project prioritization process refinements to identify quick-wins and deliver structured marketing and development roadmaps designed to achieve client goals

My role as a Senior Manager of Marketing Strategy was an ambitious, rewarding endeavor to build an internal marketing technology agency to serve internal teams and Cerner clients.I led the full-scale website CMS design and integration process to empower our global marketing teams and sales teams with actionable insights from content and campaign engagement. Partnering with C- suite stakeholders, we successfully launched a new website, CRM, BI, email marketing automation, and analytics platform.• Built cross-functional relationships with executive, sales, marketing, strategy, UX, design, and product design teams to design and market new product and service lines• Accelerated growth strategies for population health and rural health through integrated marketing strategies and measurable digital experiences• Designed and developed a net-new careers website experience to support HR and recruiting growth goals• Developed a net-new internal communications platform, including an intranet and associate onboarding interface

During my time as the Marketing Manager at Legacy Touch growth was the theme of my effort and energy. I designed and launched customer CRM and marketing solutions for our client partners that revolutionized how orders were processed, manufactured, and fulfilled.I also introduced the Shopify e-commerce platform to present a scalable solution that offered a bespoke user experience (UX) to customers with grace during their time of loss. Further integration with email marketing automation, social media platforms, and analytics tools allowed Legacy Touch to realize tremendous B2B and B2C grow goals, and eventually be acquired.• Introduced new standards for mobile-responsive, accessible user interface (UI) and user experience (UX) design patterns in our custom CRM and e-commerce platforms• Designed content marketing strategies that prioritized SEO best practices at all stages of the marketing funnel• Developed offline product brochures and sales tools that integrated with online platforms via customer URLs and QR codes

Following altruistic motives to positively impact communities and the environment, I joined the PlanetReuse team to flex my marketing strategy, design, and sales muscles in a startup environment.Our work was deeply rewarding as we took whiteboard ideation to market with building material reuse consulting and a net-new inventory management solution. Through strategic partnership with Habitat for Humanity and other reuse consultancies, we secured angel and seed investment to bring our services to market across the United States and into Canada.• Yielded successful go-to-market by establishing strategic partnerships and financial backing• Designed and developed a multi-tenant e-commerce and inventory management interface for affiliates • Designed all email, social media, and event marketing experiences• Managed development projects for proprietary mobile and web applications• Developed award-winning campaigns for startup business competitions administered by the Wall Street Journal, Chase Small Business, and OneMillion Cups

My time in the Sales Marketing Manger role was a crash course in all things sales, marketing, inventory management, and reporting. I partnered with leadership to introduce net-new technologies to help digitize a company that was established in 1954.Thoughtful design and collaboration across teams rendered successful advancements in sales, marketing, product development, and fulfillment processes to modernize the operations of the company.• Managed the design and marketing efforts to present over 3,000+ SKUs to home builders and home owners through website and CRM experiences• Designed all print and digital marketing collateral to support sales and customer service programs• Established partnerships with product vendors, sales networks, and fulfillment partners for nationwide material distribution and delivery• Developed scripts and produced product demo videos, TV commercials, and installation videos

Fresh out of college and ready to take on the world, I took full advantage of my experience with computers and standard software applications to sell businesses, higher education, and retail customers a myriad of hardware and software solutions that Gateway offered. I learned and then taught other team members how to quickly qualify a prospect and then establish a relationship on a foundation of empathy and expertise to get today’s deal closed, while also setting up a longterm repeat business relationship.