Sang Rin Lee Email & Phone Number

Seoul, KR

São Paulo, Brazil

• [Sales and New Market Development in Latin America]
• Led Brazil Office’s sales activities and developed market share growth strategies in Latin America.

Seoul, Republic Of Korea

• [Record-Setting Trade Volume and Profitability for Fourth Consecutive Years, Leading to Promotion of Group to Team]
• Boosted forward trading volume by 277% YoY and average profit margin by 358% YoY.
• Increased spot trading volume by 36% in Indonesia, 104% in Malaysia, and 223% in Vietnam, maintaining company’s No.1 trading position in Southeast Asia for four years in a row.
• Initiated Vietnam’s first nitrogen-based fertilizer export to the Latin America market worth $35 million by… Show more [Record-Setting Trade Volume and Profitability for Fourth Consecutive Years, Leading to Promotion.
• Initiated Vietnam’s first nitrogen-based fertilizer export to the Latin America market worth $35 million by forecasting fertilizer surplus due to bad weather conditions. Show less

Seoul, Repulic Of Korea

• [Operations and Risk Management Expertise]
• Chartered 70+ dry bulk vessels and negotiated freight/demurrage/dispatch with owners/agents/ forwarders.
• Investigated and settled 13 claims on deliverables and delays and saved $40 million in demurrage expense YoY.
• Led benchmark study of global top competitors and set a long-term growth strategy of fertilizer business selected as top 3 core trading business in company.

Mexico City, Mexico

• [In-house Consultant and Strategic Planning]
• Achieved a 25% increase in profitability of four major business areas-chemicals, steels, non-ferrous metals, and power plants business-by implementing turnaround strategies: new market expansion and sales ramp-up.
• Diagnosed sales performances of six Latin American Offices—Mexico, Brazil, Chile, Panama, Colombia, and Peru—to define weak areas and revamp them, including incorporating the Peruvian Office to enhance its… Show more.
• Diagnosed sales performances of six Latin American Offices—Mexico, Brazil, Chile, Panama, Colombia, and Peru—to define weak areas and revamp them, including incorporating the Peruvian Office to enhance its sales.
• Developed criteria for productivity per capita to determine whether to restructure the workforce in each office. Show less

Seoul, Republic Of Korea

• [Diagnosis of Overseas Offices' Business]
• Executed growth strategies for the Mexico office for three years and conducted research on Central America’s potential and developed market entry strategies.
• Led semiannual strategic business meetings involving the CEO and communicated with North and Latin America regional HQs to accomplish their KPIs.
• Derived implications by analyzing macro trends that could affect the business of each company for Samsung affiliates' CEOs.

Seoul, Republic Of Korea

• Brand re-building project of a newly buyout company: Derived target consumer insight via implementing BCG’s proprietary ‘Mind Discovery’ and conducting expert interviews; drafted interview notes which later were.
• Due diligence project of a target merging company: Analyzed company business status and competitiveness among the rental industry.

Suwon, Republic Of Korea

• Conducted competitive analysis to derive product positioning for global campaign strategy for the launch of the flagship camera model.

Seoul, Republic Of Korea

• Customer satisfaction research project to make a marketing strategy for a target company: Assessed customer loyalty by implementing Bain & Company’s proprietary ‘Net Promoter Score’ and derived the root cause of the.

New York, USA

• Supported concept development and production of print communication for a new product launch.

Seoul, Republic Of Korea

• Led 30-member squad to guard the Royal Palace in front of the Presidential House, also known as the Blue House.
• Prepared administrative documents on resource management of security guards at the Blue House and Royal Palace.

Seoul, Republic Of Korea

• Assessed client’s marketing effectiveness by analyzing online brand tracking data.