Sang Rin Lee Email & Phone Number

Seoul, Kr

São Paulo, Brazil

[Sales and New Market Development in Latin America]• Led Brazil Office’s sales activities and developed market share growth strategies in Latin America.

Seoul, Republic Of Korea

[Record-Setting Trade Volume and Profitability for Fourth Consecutive Years, Leading to Promotion of Group to Team]• Boosted forward trading volume by 277% YoY and average profit margin by 358% YoY.• Increased spot trading volume by 36% in Indonesia, 104% in Malaysia, and 223% in Vietnam, maintaining company’s No.1 trading position in Southeast Asia for four years in a row.• Initiated Vietnam’s first nitrogen-based fertilizer export to the Latin America market worth $35 million by… Show more [Record-Setting Trade Volume and Profitability for Fourth Consecutive Years, Leading to Promotion of Group to Team]• Boosted forward trading volume by 277% YoY and average profit margin by 358% YoY.• Increased spot trading volume by 36% in Indonesia, 104% in Malaysia, and 223% in Vietnam, maintaining company’s No.1 trading position in Southeast Asia for four years in a row.• Initiated Vietnam’s first nitrogen-based fertilizer export to the Latin America market worth $35 million by forecasting fertilizer surplus due to bad weather conditions. Show less

Seoul, Repulic Of Korea

[Operations and Risk Management Expertise]• Chartered 70+ dry bulk vessels and negotiated freight/demurrage/dispatch with owners/agents/ forwarders.• Investigated and settled 13 claims on deliverables and delays and saved $40 million in demurrage expense YoY.• Led benchmark study of global top competitors and set a long-term growth strategy of fertilizer business selected as top 3 core trading business in company.

Mexico City, Mexico

[In-house Consultant and Strategic Planning]• Achieved a 25% increase in profitability of four major business areas-chemicals, steels, non-ferrous metals, and power plants business-by implementing turnaround strategies: new market expansion and sales ramp-up through recruitment.• Diagnosed sales performances of six Latin American Offices—Mexico, Brazil, Chile, Panama, Colombia, and Peru—to define weak areas and revamp them, including incorporating the Peruvian Office to enhance its… Show more [In-house Consultant and Strategic Planning]• Achieved a 25% increase in profitability of four major business areas-chemicals, steels, non-ferrous metals, and power plants business-by implementing turnaround strategies: new market expansion and sales ramp-up through recruitment.• Diagnosed sales performances of six Latin American Offices—Mexico, Brazil, Chile, Panama, Colombia, and Peru—to define weak areas and revamp them, including incorporating the Peruvian Office to enhance its sales competitiveness.• Developed criteria for productivity per capita to determine whether to restructure the workforce in each office. Show less

Seoul, Republic Of Korea

[Diagnosis of Overseas Offices' Business]• Executed growth strategies for the Mexico office for three years and conducted research on Central America’s potential and developed market entry strategies.• Led semiannual strategic business meetings involving the CEO and communicated with North and Latin America regional HQs to accomplish their KPIs.• Derived implications by analyzing macro trends that could affect the business of each company for Samsung affiliates' CEOs.

Seoul, Republic Of Korea

• Brand re-building project of a newly buyout company: Derived target consumer insight via implementing BCG’s proprietary ‘Mind Discovery’ and conducting expert interviews; drafted interview notes which later were circulated to the project team members.• Due diligence project of a target merging company: Analyzed company business status and competitiveness among the rental industry.

Suwon, Republic Of Korea

• Conducted competitive analysis to derive product positioning for global campaign strategy for the launch of the flagship camera model.

Seoul, Republic Of Korea

• Customer satisfaction research project to make a marketing strategy for a target company: Assessed customer loyalty by implementing Bain & Company’s proprietary ‘Net Promoter Score’ and derived the root cause of the consumer behavior.

New York, Usa

• Supported concept development and production of print communication for a new product launch.

Seoul, Republic Of Korea

• Led 30-member squad to guard the Royal Palace in front of the Presidential House, also known as the Blue House.• Prepared administrative documents on resource management of security guards at the Blue House and Royal Palace.

Seoul, Republic Of Korea

• Assessed client’s marketing effectiveness by analyzing online brand tracking data.