Ryan Letchford

Ryan Letchford Email and Phone Number

Sales Representative - Wabi Sabi SalesRepresenting:NorrønaSGN skisMatadorForsake @ Wabi Sabi Sales
Ryan Letchford's Location
Squamish, British Columbia, Canada, Canada
About Ryan Letchford

Building relationships and strategies with the long game in mind.Delivering decades of sustainable, profitable growth through a limited distribution model that makes the brand important to its partners and the partners important to the brand.Dedicated, passionate representation of premium niche brands through long-term relationships with premium specialty retailers in the ski, bike and outdoor market across Canada.I endevour to earn and maintain the trust of my peers every day. Through trust, we move relationships past obstacles and find mutually beneficial opportunities.

Ryan Letchford's Current Company Details
Wabi Sabi Sales

Wabi Sabi Sales

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Sales Representative - Wabi Sabi SalesRepresenting:NorrønaSGN skisMatadorForsake
Ryan Letchford Work Experience Details
  • Wabi Sabi Sales
    Sales Representative
    Wabi Sabi Sales Oct 2021 - Present
    Squamish Bc
    Building niche brand distribution and sell through for premium technical brands with specialty independent retail shops across Canada through decades of close relationships. Focused on evolving cult followings for niche brands.
  • Arc'Teryx Equipment
    Director Of Sales, Canada
    Arc'Teryx Equipment Jul 2011 - Apr 2021
    North Vancouver, British Columbia, Canada
    -Inspire, motivate, coach and mentor Canadian Sales Team (14 internal and external).-Create, and manage: commercial strategy, KPIs, country P&L, forecasting, sales targets, distribution, channel assortment, price list, trade terms, policies, discontinued inventory levels, contracts and agreements, dealer network and relationships.-Inform design to validate future product evolution and market penetration.-fuel 30x growth in 20 years through authentic leadership and doing right by the… Show more -Inspire, motivate, coach and mentor Canadian Sales Team (14 internal and external).-Create, and manage: commercial strategy, KPIs, country P&L, forecasting, sales targets, distribution, channel assortment, price list, trade terms, policies, discontinued inventory levels, contracts and agreements, dealer network and relationships.-Inform design to validate future product evolution and market penetration.-fuel 30x growth in 20 years through authentic leadership and doing right by the brand and its wholesale partners. Show less
  • Arc'Teryx Equipment
    Sales Representative, Western Canada
    Arc'Teryx Equipment Jan 2001 - Jul 2011
    Burnaby, British Columbia, Canada
    -Pioneer and foster 20%-70% YOY growth of a focused, niche, specialty brand from curiosity to #1 brand in most dealers in Western Canada.-Inspire dealers through brand training presentations to persuade customers to expect more from their backcountry gear.-Partner with the best local shop in every mountain town in Western Canada.-Forge trust and meaningful relationships with our retail partners.-Advocate across departments for continual product innovation/evolution and provide… Show more -Pioneer and foster 20%-70% YOY growth of a focused, niche, specialty brand from curiosity to #1 brand in most dealers in Western Canada.-Inspire dealers through brand training presentations to persuade customers to expect more from their backcountry gear.-Partner with the best local shop in every mountain town in Western Canada.-Forge trust and meaningful relationships with our retail partners.-Advocate across departments for continual product innovation/evolution and provide commercial feedback from the field.-Provide a professional and personalized touch expected of a premium, innovative brand. Show less
  • Arc'Teryx Equipment
    Customer Service Representative
    Arc'Teryx Equipment May 2000 - Jan 2001
    Burnaby, British Columbia, Canada
    -Manage day to day relationships with retail partners.-Handle pre-season bookings, special orders and warranty-Represent company for external sales rep groups in Eastern USA

Ryan Letchford Education Details

Frequently Asked Questions about Ryan Letchford

What company does Ryan Letchford work for?

Ryan Letchford works for Wabi Sabi Sales

What is Ryan Letchford's role at the current company?

Ryan Letchford's current role is Sales Representative - Wabi Sabi SalesRepresenting:NorrønaSGN skisMatadorForsake.

What schools did Ryan Letchford attend?

Ryan Letchford attended The University Of British Columbia.

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