▪ Directed and managed all operational activities in Vietnam, overseeing the Development team, HR, Admin, Accounting & Legal.▪ Revamped the entire corporate culture, shifting from a product-centric to a service-centric mindset to align with the new Outsourcing unit.▪ Established the initial presence of the IT Outsourcing Unit by forming the Global BD team, Presales team, and build collaboration SOP with the tech team to optimize the sales conversion rate.▪ Optimized the existing team's productivity and efficiency, thereby maximizing profitability.

Sellde is a Tech Startup that is digitizing the value chain for smaller online & offline Sellers in Vietnam, starting in Beauty & Health. Currently we offer convenient & transparent access to Supply, and free and tailored Tools to help Sellers run and scale their business ▪ Built from Day-1 the whole operation SOP, Governance Framework, People and Policy related Commercial, Marketing, Supply chain, Logistics, Customer Service, HR & Admin, Legal and Accounting.▪ Boosted the growth by 350x in the 1st year with monthly GMV of over 150k USD, Gross Profit improved by 20% as well as retention rate increased from 20% to ~60%.▪ Built an efficient commercial team with lean operation methodology that takes monthly customer spending rate over GMV less than 4%.▪ Optimized logistics related cost over GMV from 3.5% down to 2.2% and service lead time shorten by 20% while expanding operation coverage nationwide.▪ Maintained employee turnover rate at 0% after 2 years.

Nordic Coder is portfolio venture of fram^, a Swedish-Vietnamese venture builder and IT development company listed on Nasdaq First North Stockholm. Nordic Coder is committed to becoming Vietnam’s leading coding academy that trains world class developers through our expert-led intensive courses, while also bridging the gap between academics and employment through internships and matching our students with top jobs and employersSize of 25+ employees (2020) & $1.5m+ annualized revenue.▪ Led the whole corporate strategy revamping project to successfully reach the breakeven from -100,000 USD Net Burn a month in 8 months with a capital of 100,000 USD while boosting sales 3x applying lean methodology.▪ Revamped sales, customer services strategies, processes, policies focusing customer experience while increasing cost efficiency by 80% from the commission scheme and boosting retention from 30% to 55%.▪ Led and coordinated Academic department to increase course R&D process, thereby boosting the course generation speed by 300%.▪ Built the new Business Unit targeting B2B clients with Corporate Training Service, boosting quarterly revenue by 300%.▪ Worked with Marketing Head to optimize marketing cost efficiency by 50% related performance ads.▪Was the key person responsible for hunting and recruiting industry experts and align on academic standards.▪ Developed and implemented all necessary policies and procedures to ensure that the functions achieve their business objectives.▪ Managed relationships/agreements with external partners/vendors.▪ Successfully pitched for Corporate Training Service at Samsung (Scrum), BIDV (DevOps), Huyndai (Android), Zalo (Product management), Grab (Flutter), NAB (Business Analysis).

▪ Built software development business unit from scratch including team setup, standard operating procedure, and project fulfillment services.▪ Involved thoroughly in sales process, pitching process, contract composal and then whole software development life cycle.▪ Directed, supported & controlled whole development team for the optimum service quality delivered within time frame.▪ Was responsible for the P&L of whole Software Outsourcing BU.▪ Formed & developed a lasting relationship with clients & partners domestically & globally.▪ Successfully won 8 projects within 4 months ranging from e-commerce,fintech, DMS, live-streaming with 100% of project delivery satisfaction.

▪ Was a key person in tech venture building model at fram^, supporting founders from product analysis & design to project implementation.▪ Took role of Dedicated Product Owner for 5 clients in Europe & Asia ranging from ecommerce in furniture & textile, big data mechanism to logistics related ERP system.▪ Managed 15 hands-on projects related Web & Mobile, Digital Marketing, Business Digitalization as role of Project Delivery Manager.▪ Took the role of Presales Manager leading the Key Account Pitching and successful pitched for Lotte (Korea), Landers (Philippines), Treasure House (UK), Trung Nguyen (VN), Dien Quang (VN), Hoang Phuc International (VN), Membrain (Sweden),... ▪ Supported COO to manage HCM operation with 150 headcounts related Software delivery dept., Customer service, HR, Admin, Legal & Finance.▪ Successfully managed the turnover rate of whole company at 5% in 2 years.▪ Established, managed & maintained work flow and performance of whole internal development team.▪ Took charge of sale approaching, contract & price negotiating.▪ Led company culture, corporate procedure and governance.▪ Supported recruitment processes to setup a pool of top 2% of Vietnamese talents.▪ Acted as a culture coach to bring Scandinavian business etiquette to Vietnamese mindset.

▪ Led the project innovating the whole ERP system in Vietnam following group tech standard in Hong Kong and apply nationwide in 63 provinces.▪ Analyzed complex business situations and recommended technical solutions to enhance the effectiveness and productivity.▪ Ensured the consistency, maintainability, usability of existing applications by creating, maintaining, and enforcing standards/procedures for implementing technical solutions.▪ Produced detailed timeline for each application release and implemented effective project control by monitoring the progress of the software release and reporting the status.▪ Directed and prioritized the work load of subordinate personnel of IT department in Vietnam of 50 headcounts.▪ Participated on all hardware and software evaluations and maintains vendor contracts.▪ Built IT Roadmap, budgeting for VN in alignment with organizational goals and group standards.▪ Directed the effective delivery of networks, development, and disaster recovery systems and processes.▪ Member of executive committee to discuss about direction, strategies and governance of KEVN.▪ Reported to HQ about KEVN IT activities, budgeting and strategies.▪ Prepared Operation & Sale Report to KEVN BOD and Region Heads.