• Execute and optimize paid advertising campaigns across a range of platforms, including Facebook, Instagram, Twitter, YouTube, Google Adwords, etc• Be responsible for setting up tracking URLs, campaign structure, monitoring, and optimizing ad performance by adjusting bids or pausing poor performing ad groups• Work with Marketing Managers and Designers in the creative development process for campaigns including ads, landing pages, social media graphics, website graphics, and landing pages. Ad types can include text ads, banners ads, social media ads, and video ads.• Monitor the ad spend budgets to ensure that campaigns are on track and do not exceed campaign budgets• Support the marketing campaign reporting and analysis process by implementing tracking and downloading performance data from email, Facebook, Google, and other advertising platforms on a regular basis• Prepare weekly and monthly performance reports for internal team leads to assess performanceAssist with planning the digital marketing calendar and researching upcoming programs to promote to audiobook listeners• Stays on top of industry trends and best digital marketing practices. Drive early adoption of new formats, targeting capabilities, etc.• Provides other general support as needed. Support activities can include: creating Facebook event pages for high profile programs, updating website content, writing creative brief for designers and copy editors, and creating tracking URLs for campaigns.

• Building and managing a portfolio of SEM accounts• Assisting in developing and executing paid and organic search strategy• Conducting performance testing and compiling reporting for search campaigns• Continuously optimizing and communicating critical performance metrics• Recommending new ideas and innovations to grow clients’ businesses and improve performance; driven from research, competitive intelligence and analytics• Attending client meetings to share results• Staying up-to-speed on search industry best practices with regard to strategies, data capture, campaign analysis and optimization.• Staying up-to-speed on latest digital marketing changes and advances across the performing arts industry.

Provide direct-response marketing services in the SEM/PPC, email/CRM, and social media channels for multiple career education brands and 50+ campuses across the United States and Canada.• Responsible for the development and execution of digital marketing strategy.• Maintained daily, monthly and annual reporting using raw data from multiple sources to track KPI performance and drive insights.• Develop A/B testing in search engine marketing and email campaigns to optimize for efficiency.• Create monthly and annual forecasts for multi-million dollar advertising budget.• Facilitate the transition to an increasingly mobile market by implementing responsive email templates and PPC landing pages.• Management of display remarketing and retargeting campaigns to provide incremental lift in lead generation.• Identify opportunities to optimize PPC campaigns through bid adjustments, keyword research and copy revisions.• Curate social media content calendar to increase brand awareness and reach.• Collaborate with other online and offline marketing teams on cross-channel projects.

Recruited to provide copywriting and SEO services to the web team. Additionally, provided backup to other internet marketing teams such as paid media and compliance. • Conducted keyword research to identify targeting opportunities in SEO efforts.• Wrote and edited content for landing pages, blogs and other digital collateral.• Created a social media posting strategy targeted at increasing follower engagement.• Performed audits to ensure the integrity of compliance issues and search marketing best practices.• Assisted with the implementation of TCPA protocols, working closely with the many paid media vendors.• Maintained reporting to track performance of SEO, email, and social media efforts.• Managed the email nurturing campaign and any ad hoc requests such as program pushes and event emails.

Edited articles for accuracy, and to ensure consistent brand style and messaging. Conducted keyword research to optimize articles for SEO best practices.• Helped writers identify story ideas based on search trends, increasing site traffic.• Wrote meta titles and meta tags for articles to improve SEO page rank. • Managed time efficiently, consistently exceeding daily quota for number of articles edited.