Ryan Haddock Email & Phone Number

Chattanooga, TN, US

• Create marketing content (blog articles, press releases, webinar presentations, e-books, etc) to support marketing initiatives
• Research and write extensive content (themed 1,000+ word articles, etc) for non-commercial edvocacy wing of company
• Engage with content creation AI platforms and curate AI-produced content to maintain brand voice while increasing content volume
• Build wide-reaching, automated email campaigns with Salesforce Account Engagement marketing tools
• Plan and maintain marketing email calendar, content calendar, and multiple multi-channel campaigns using Agile marketing strategies and the Smartsheet project management platform
• Write sales cadences and automated sequences with triggered and branching workflows

• Created marketing content (blog articles, press releases, webinar presentations, e-books, etc) to support marketing initiatives
• Built wide-reaching, automated email campaigns with Salesforce Account Engagement marketing tools
• Created lead assignment workflows and automated follow-up sequences for sales team members using HubSpot automation tools
• Maintained marketing email calendar, content calendar, and multiple multi-channel campaigns using Agile marketing strategies and the Smartsheet project management platform
• Wrote sales cadences and automated sequences with triggered and branching workflows

United States

• Created marketing content (blog articles, press releases, webinar presentations, e-books, etc) to support marketing initiatives
• Built wide-reaching, automated email campaigns with HubSpot marketing tools
• Created lead assignment workflows and automated follow-up sequences for sales team members using HubSpot automation tools
• Maintained marketing email calendar, content calendar, and multiple multi-channel campaigns using Agile marketing strategies and the Asana project management platform
• Wrote sales cadences and automated sequences with triggered and branching workflows

• Created content in the form of blog articles, press releases, video scripts, webinar presentations, infographics, ebooks, whitepapers, and daily social media posts in support of marketing initiatives for pharmacy.

• Created multi-touch marketing email campaigns designed to raise brand awareness and capture prospect interest for a variety of software products.
• Built emails, landing pages, send lists, and workflows using Marketo marketing automation software.
• Maintained an advertising calendar to track company advertisements with third-party web and print publications, as well as a content calendar to track prospect emails, webinars, and other promotions.
• Coordinated events and trade shows for senior living and staffing segments.

Chattanooga, TN

• Developed brand voice and marketing strategy from the ground up, working with C-level personnel to plan out company trajectory and market.
• Created weekly, SEO-friendly articles designed to educate readers, raise brand awareness, and establish the company as a thought leader among a niche market.
• Curated and implemented a weekly email marketing campaign designed to spur conversations between prospects and sales representatives.
• Designed and created sales collateral like ebooks, whitepapers, infographics, digital and print advertisements, booth backdrops, and info sheets using Adobe Creative Suite programs.
• Engaged clients and prospects regularly through social media campaigns, including Facebook, Twitter, LinkedIn, and Instagram.

• Created descriptive, SEO-friendly copy for product detail pages while updating keyword and meta content, resulting in a 90% increase in search traffic within six months.
• Created compelling subject lines and preheader text for email marketing campaigns, leading to 30% increase in average open rates.
• Created rich content copy for landing pages (contributing to a 200% sales increase across featured product categories), online catalogs (introducing the idea of using a story-based framework to tie products together).

• Supervised a team of over a dozen writers, advising them on style and grammar best practices while also serving as a liaison between project managers and the writing team.
• Coordinated an internal QA process on all submitted copy, directing submissions to different members of the audit team based on the copy's product category and volume.
• Wrote, edited, and proofread copy for several major online retailers — including Walmart.com, Sears, and K-Mart — using a unique voice for each brand.