Design and implement comprehensive and cohesive branding and marketing strategies for clients, representing over half a million billion dollars in revenue. Craft a specific vision and narrative for each brand, optimizing brand positioning within key markets. Develop infrastructure and assets such as plans, sales support materials, and websites for deployment. Produce valuable and unique content. Drive online platforms, advertisements, and other promotional materials to fulfillment. Formulate, organize, and execute promotional campaigns for client products and services to cultivate and strengthen brand awareness and status. Build strategic partnerships and provide advisory for each client regarding external parties such as media and stakeholders. Recipient of several awards, including:• Florida Print Award, Florida Graphics Alliance, 2019• Employeer of the Year Award, Vocational Rehabilitation, South Carolina State Agency, 2017• Best Brand (Second Helpings), Bronze Addy American Advertising Award, 2017• Startup of the Year, Hilton Head Island Chamber of Commerce, 2016 • Pinnacle Award (Brighton Builders Website), Hilton Head Homebuilders Association Marketing Awards, 2016• Lighthouse Award (Brighton Builders Website), Hilton Head Homebuilders Association Marketing Awards, 2016• Pinnacle Award (Brighton Builders Website), South Carolina Marketing Awards, 2016• Best Website (Belfaire Plantation), Bronze Addy American Advertising Award, 2014• Best Brochure (group46), Silver Addy, American Advertising Award, 2014

Provided strategic SEO and marketing consulting to a select portfolio of start-ups, mid-sized companies, and corporate professionals spanning across industries and sectors. Directed the full online lifecycle for clientele, from market and product analysis to market penetration and lead maximization. Hosted online training seminars for entrepreneurs in advertising, including topics such as demonstrating massive added value to clients, maximizing client and prospect lists, and multi-faceted marketing. Developed hot spot marketing and client connection strategies. Designed customer value propositions, promotional programs and pricing, and cross-channel strategies for product portfolio. Identified and redefined client offerings in terms of significant added value. Implemented innovative digital marketing strategies utilizing best in class SEO techniques.

Crafted a consultative approach in working with clients, served as an advocate on behalf of clients for insurance carriers. Managed commercial insurance sales in the territory of South Carolina with a focus on Liability and Casualty. Successfully maximized growth and client retention for the business; produced $1M in sales the first year; totaling $20M in sales during tenure. Generated and sought out client opportunities; acquired exclusive working relationships with major clients, including the Hospitality Association bringing dedicated workers’ compensation carrier to the state. Monitored all insurance policies from inception to closing; generated demands for all products. Developed and maintained relationships with all prospective clients for all insurance and risk management activities; and facilitated increase in sales for existing clients. Ensured compliance with all state insurance regulations; provided an efficient interface with all commercial clients to provide optimal level of customer services.

Drove leads for the sales team with a focus on time shares implementing dedicated concierge campaign. Served as a product specialist for both prospective and existing owners, gathered requirements and data from each client and provided tailored recommendations to each. Developed and maintained effective relationships with clients. Conducted market research to identify new and original sales opportunities. Designed and implemented targeted marketing campaigns; maximized revenue while preserving existing guest loyalty. Promoted awareness of brand image, both internally and externally.