Oversaw entire client services vertical at a marketing consulting agency and manage team leads, who each managed their own team, and managed overall direction for client strategy, resulting in 95%+ client retention in 2018. Strategy included online advertising, email marketing, fundraising, corporate advocacy, web design, social media, SEO, UX/UI optimization, analytics.Partnered with executive team to set revenue goals and identify new revenue streams, resulting in most profitable year on record.Overhauled new project management system for all website development projects, increasing average site cost by 20-30% and reducing time needed by 1-3 business days.Produced automated profitability tracking system that analyzes total revenue by company, team, client, and revenue type in data visualization tool reducing manual time involved by over 50%; involved SQL, BigQuery, data viz tools.Built and implemented company-wide employee training program, allowing new hires to be fully functional within 3 weeks and cutting error rates of new hires down to less than half; lays out promotion criteria and clear paths for professional development.Drove company reorganization with executive team by moving from distinct departments to client teams that work together on the same accounts and implementing RACI system to clearly define roles and responsibilities.Implemented scrum-style management for client teams with daily stand ups, scrum boards, and sprints which improved efficiency enough to allow us to place 1-2 more clients on each team.Mentored director level positions company-wide to grow their verticals in alignment with company goals.Instrumental in launching new business ventures includes a data management program and media company that had a 60% profit margin in 2018.

• Administered marketing vertical; managed marketing capabilities provided to clients including social media, email marketing, SEO, web, and content; paid media handled by advertising team.• Overhauled analytics and reporting system by integrating a SQL database, big query, into marketing stack; designed reporting dashboards for clients, internal use, and monitors for office; analytics included long-term ROI tracking for acquired users - combined multiple platforms’ data.• Developed social media approach from scratch; vetted and onboarded social media management platform, Sprout Social.• Devised structure and content fill program for internal wiki, how-to documents through Tettra. • Directed Integrated SMS marketing activities.

• Constructed and implemented a business plan to build an email marketing department with six members; team’s focus included email strategy, copywriting, managing databases, and executing email sends.• Determined goals based on clients’ needs and developed plans to achieve them; included online fundraising, digital advocacy, website traffic, and e-commerce; raised more than $10M and sent over 1B emails across more than 5,000 campaigns.• Instrumental IMGE’s Business Development process; identified leads, developed pitch decks/proposals, conducted pitches, closed deals, and retained client relationships/worked to upsell.Utilized Big Query to compile marketing data and SQL to query databases to build dashboards, reports, and ultimately measure performance and determine lifetime value of subscribers. • Ascertained strategies and created processes to implement marketing automation in clients’ email programs to better onboard new subscribers, increase conversion rates, and re-engage inactive emails; through A/B testing, improved donor conversion rates by 30%+ through welcome series.• Ensured every campaign looked perfect in every inbox through HTML/CSS coding and preview rendering programs like Litmus.

• Oversaw day-to-day digital strategy for a range of political clients, including Governors, Senators, and Congressmen.• Accountable for developing proactive strategy for clients to leverage their digital assets, managing and analyzing ad spends, developing online fundraising plans, and maintaining websites.• Managed platforms such as Facebook, Google, Twitter, Pandora, and Change.org to create and execute online advertising plans; facilitated requests from client, worked with design team to make creative, and launching and optimizing ads.

• Supervised IJR’s list rental program, including maintaining product, soliciting sales, executing email campaigns, and conducting profitability analyses; generated $300K+ in profit in 2016. • Crafted email content distribution strategy to drive subscribers to website and turn them into engaged readers using content optimization and user feedback, resulting in a 500% increase in daily email traffic.• Coordinated and implemented an aggressive user acquisition plan to grow IJR’s active email subscribers with quality, engaged readers by more than 1 million subscribers, overseeing a budget of over $1M.• Launched and scaled IJR’s email program from one daily newsletter to more than ten, developing the launch strategy, working with other teams to execute, and monitor success throughout the process.• Designed inbox reputation monitoring program and list cleanliness practices to improve and maintain IJR’s inbox deliverability rate, maintaining a 99% placement rate.