Ryan Lyk Email & Phone Number

Washington, DC, US

Washington, DC, US

Alexandria, Virginia, US

Oversaw entire client services vertical at a marketing consulting agency and manage team leads, who each managed their own team, and managed overall direction for client strategy, resulting in 95%+ client retention in 2018. Strategy included online advertising, email marketing, fundraising, corporate advocacy, web design, social media, SEO, UX/UI.

Alexandria, Virginia, US

• Administered marketing vertical; managed marketing capabilities provided to clients including social media, email marketing, SEO, web, and content; paid media handled by advertising team.
• Overhauled analytics and reporting system by integrating a SQL database, big query, into marketing stack; designed reporting dashboards for clients, internal use, and monitors for office; analytics included long-term.
• Developed social media approach from scratch; vetted and onboarded social media management platform, Sprout Social.
• Devised structure and content fill program for internal wiki, how-to documents through Tettra.
• Directed Integrated SMS marketing activities.

Alexandria, Virginia, US

• Constructed and implemented a business plan to build an email marketing department with six members; team’s focus included email strategy, copywriting, managing databases, and executing email sends.
• Determined goals based on clients’ needs and developed plans to achieve them; included online fundraising, digital advocacy, website traffic, and e-commerce; raised more than $10M and sent over 1B emails across more.
• Instrumental IMGE’s Business Development process; identified leads, developed pitch decks/proposals, conducted pitches, closed deals, and retained client relationships/worked to upsell.Utilized Big Query to compile.
• Ascertained strategies and created processes to implement marketing automation in clients’ email programs to better onboard new subscribers, increase conversion rates, and re-engage inactive emails; through A/B.
• Ensured every campaign looked perfect in every inbox through HTML/CSS coding and preview rendering programs like Litmus.

Alexandria, Virginia, US

• Oversaw day-to-day digital strategy for a range of political clients, including Governors, Senators, and Congressmen.
• Accountable for developing proactive strategy for clients to leverage their digital assets, managing and analyzing ad spends, developing online fundraising plans, and maintaining websites.
• Managed platforms such as Facebook, Google, Twitter, Pandora, and Change.org to create and execute online advertising plans; facilitated requests from client, worked with design team to make creative, and launching and.

• Supervised IJR’s list rental program, including maintaining product, soliciting sales, executing email campaigns, and conducting profitability analyses; generated $300K+ in profit in 2016.
• Crafted email content distribution strategy to drive subscribers to website and turn them into engaged readers using content optimization and user feedback, resulting in a 500% increase in daily email traffic.
• Coordinated and implemented an aggressive user acquisition plan to grow IJR’s active email subscribers with quality, engaged readers by more than 1 million subscribers, overseeing a budget of over $1M.
• Launched and scaled IJR’s email program from one daily newsletter to more than ten, developing the launch strategy, working with other teams to execute, and monitor success throughout the process.
• Designed inbox reputation monitoring program and list cleanliness practices to improve and maintain IJR’s inbox deliverability rate, maintaining a 99% placement rate.