Ryan Lysne Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Lead Product and Marketing for Amazon Health Services.

Seattle, Wa, Us

Took leave to spend time with family and pursue some long-standing personal goals. Currently advising two organizations. Please reach out if you would like to discuss opportunities in new business building and P&L management, product development, or Marketing/GTM.

Seattle, Wa, Us

• Developed the content creator economy to ingest product review content (photos, videos, articles) from corporate and individual influencers and compensate them based on performance,• Created the business plan, product vision, product strategy, and hired an 85-member agile team including agile engineering, product, data science, analytics, marketing, and business development,• Own the product portfolio planning, product roadmap, UX design, and customer research• Scaled the business to multi-billion-dollar annual revenue WW, growing +64% CAGR over four years.

Seattle, Wa, Us

• Originally hired at Amazon to build a growth organization focused on accelerating the adoption and engagement of the Amazon app; wrote the original business plan, product vision, product strategy and received approval to hire a 46-member team across agile Engineering, Product, Marketing, and Analytics,• Built six global strategic marketing functions: performance, product, partner, analytics, branding, and PR. Also built a business development team for preload partnerships,• Led the strategy, business development, and demand generation of across all Marketing channels including social (organic and paid), search, email/push/SMS, affiliate, influencer, preload, DSP, app store, and off-line. Owned the >$150MM annual WW budget, delivering 58% 3-year improvement in return on ad-spend and +42% ROI • Created an agile engineering and product management team that launched 12 onsite products to drive app adoption and engagement; own the product roadmap, product portfolio planning, and user experience design • Created eight customer research and voice of the customer mechanisms including customer interviews, surveys, usability tests, app reviews, walk-the-store, beta-app, behavioral analysis, and external analysis.

Seattle, Wa, Us

• Built a 52-member team to manage Prime Day, Black Friday, Cyber Monday, and the Prime Early Access Sale. Create the strategy for these events, receiving Consumer CEO approval, and coordinate the execution across 27 Amazon teams. Own the customer experience, deal planning, partnerships, & hourly management during event• Built an engineering team to create an event-specific stack that is resilient to the traffic, including dynamic fall-back options. Over 300 events across the world are run using this technology.

Seattle, Wa, Us

(1) Responsible for auditing and disbursing >$400MM in donations to over 600,000 charities in the US, Germany, and the UK, along with the oversight of charity eligibility (i.e. reviewing fraud, compliance, and hate speech)(2) Preside over quarterly Board meetings to audit and review past quarter results, review charity eligibility, and address any team or business issues

San Francisco, California, Us

(1) Manage Acquisition & Distribution across web and mobile, including Cross Promotion, advertising, social, email, SMS, A2U to deliver 120M players into new games driving over $200M of value per quarter(2) Turned around mobile acquisition program and improved ROI 5x by improving x-promo and ad products, increasing inventory across games, adding tracking and analysis, and implementing optimization automation(3) Improved ad buy ROI 150% by reducing negative spend and changing targeting approach(4) Improved x-promo performance 2.5x through improved incentives, surfacing, player flow, and analysis(5) Allocate, manage, and optimize >$100M annual Marketing spend to maximize Long Term Player Value; manage total team of 22 people with 6 direct reports(6) Responsible for Marketing Strategy and co-led business creation for Ad Sales, International, and 3P platform(7) Promoted three times in six quarters and elected to the Zynga Future Leaders program (top 50 in company)

Us

(1) Overview: rated ‘distinctive’ by leadership last 7 of 8 engagements over 3 continents, moved up a class in 2007(2) Upward feedback: top quartile upward feedback performance as rated by working teamConsumer and Tech:(1) Digital advertising strategy for large retailer: built $30M+ annual EBITDA online advertising business for large retailer through several mechanisms targeting existing in-store partners(2) Online transformation for large hotel chain: completed comprehensive competitive analysis and customer research to transform online customer experience for large hotel (3) SaaS strategy for Australian accounting software company: developed SaaS business plan and marketing strategy for all customer segments for >>AUS$1B accounting software companyOperational Transformation:(1) Led a Productivity Improvement initiative for a large US Utility that drove 32% improvement in productivity ($20M annual value). Built tools for managers, provided training, and instilled new process that fundamentally changed the day to day culture. Started with 2 Yard pilot and rolled out to over 40 Yards throughout territory(2) Led Operational Transformation for large Australian mining company. Identified 10 areas of operational improvement to reduce lead time, improve quality and safety, which could save over $100M annually and improve output by 25%Energy industry:(1) Smart Grid acquisition strategy: developed strategic fit story, revenue and cost synergy opportunities, and acquisition approach for >>$1Billion Smart Grid company(2) European Smart Grid commercial strategy: analyzed 10-15 Smart Grid business opportunities for a €10Billion+ European electric and gas utility on IRR, profit opportunity, and strategic fit

New York, Ny, Us

Led two projects during the summer: (1) Built valuation options for four strategic paths for the National Football League to maximize value of an eight-game package of programming rights; recommended to keep the games on its own NFL Network(2) Created risk mitigation strategy to separate financial arm of automotive company to keep separate debt rating

Westlake, Texas, Us

Two years within corporate strategy group working directly with Chief Strategy Officer to execute on eight different corporate priorities including M&A, banking strategy, and internal cost reduction. Top three projects include: (1) Schwab Bank: Co-led product development and long-term strategy for creation of Schwab Bank. Developed deposit and lending product economics - $50 million in revenue during first year derived from 10,000 mortgages and 55,000 checking and line of credit accounts(2) M&A Opportunity: Developed synergy model to value potential horizontal consolidation opportunity worth over $2 billion. Identified potential synergies worth over $400 million in annual operating synergies (3) Free-Trade Offer: Worked one-on-one with Mr. Charles Schwab to develop free-trade offer dependent upon relationship with client, including amount of assets, banking and credit relationship

Mba, Marketing And Sales

M.S.E, Industrial Engineering

B.S.E, Industrial Engineering