Ryan Lysne Email and Phone Number
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Senior technology product executive experienced in P&L management and leadership, specializing in product management, marketing, growth, engineering and data science. I have excelled in building new businesses and diverse teams from the ground up and scaling them to generate multi-billion-dollar incremental revenue. Throughout my career, I have overseen the development and rollout of B2C software products, including four businesses at Amazon. One notable achievement includes my product and growth leadership with the Amazon app, which is one of the most impactful experiences in terms of starting from nothing to creating a multi-billion-dollar business. This accomplishment highlights my ability to build a product vision, a product strategy, a comprehensive business plan, hire and develop the team, build the product and scale the business. In addition to my technical and business skills, I have built a reputation as an accomplished collaborator who can work inclusively across complex matrix organizations to build, inspire, and motivate teams. Key Strengths:BUILDING NEW BUSINESSES TO SCALEDeveloped the business plans for two new programs at Amazon: the Amazon app and the content creator economy; gained CEO-level approval for the business plans, hired the teams, and built and scaled the businesses, resulting in the Amazon app’s customer adoption growing 28% CAGR WW from 2013 to 2022 and growing the revenue from content creators by 64% CAGR over the past four years.PRODUCT MANAGEMENTSubject matter expert and thought leader in the Product Management space; built eight product teams since 2014 and hired or promoted 44 Product Managers, including 21 diversity candidates; published a Medium article with over 5.5K views on the 10 step Product Management cycle.GROWTH MARKETINGBuilt the Amazon app WW Marketing team from scratch and developed and executed the strategy, including Performance, Product, Brand, and PR, resulting in the most downloaded and visited shopping app in the world.TEAM LEADERSHIPPeople-leader focused on individual and team development. Hired or promoted 2 Tech Directors, 9 L7s (Software and Product Managers), 3 Principal Engineers (L7 SDE), and >20 L6 leaders across functions. DATA SCIENCE & ANALYTICSBuilt out an AI/Machine Learning team creating a community and culture where they can thrive while building out models for content ranking, moderation, and annotation that led to a 44% improvement in article search CTR and reduced manual moderation/annotation by over $3MM annually.
Amazon
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Director Product & MarketingAmazon Nov 2023 - PresentSeattle, Wa, UsLead Product and Marketing for Amazon Health Services. -
Personal Goal PursuitAmazon May 2023 - Nov 2023Seattle, Wa, UsTook leave to spend time with family and pursue some long-standing personal goals. Currently advising two organizations. Please reach out if you would like to discuss opportunities in new business building and P&L management, product development, or Marketing/GTM. -
Director Of Product Management (Tech): Content Creator EconomyAmazon Dec 2019 - Jul 2023Seattle, Wa, Us• Developed the content creator economy to ingest product review content (photos, videos, articles) from corporate and individual influencers and compensate them based on performance,• Created the business plan, product vision, product strategy, and hired an 85-member agile team including agile engineering, product, data science, analytics, marketing, and business development,• Own the product portfolio planning, product roadmap, UX design, and customer research• Scaled the business to multi-billion-dollar annual revenue WW, growing +64% CAGR over four years. -
Director Of Product Management (Tech) & Head Of Marketing: Amazon AppAmazon Aug 2014 - Jul 2023Seattle, Wa, Us• Originally hired at Amazon to build a growth organization focused on accelerating the adoption and engagement of the Amazon app; wrote the original business plan, product vision, product strategy and received approval to hire a 46-member team across agile Engineering, Product, Marketing, and Analytics,• Built six global strategic marketing functions: performance, product, partner, analytics, branding, and PR. Also built a business development team for preload partnerships,• Led the strategy, business development, and demand generation of across all Marketing channels including social (organic and paid), search, email/push/SMS, affiliate, influencer, preload, DSP, app store, and off-line. Owned the >$150MM annual WW budget, delivering 58% 3-year improvement in return on ad-spend and +42% ROI • Created an agile engineering and product management team that launched 12 onsite products to drive app adoption and engagement; own the product roadmap, product portfolio planning, and user experience design • Created eight customer research and voice of the customer mechanisms including customer interviews, surveys, usability tests, app reviews, walk-the-store, beta-app, behavioral analysis, and external analysis. -
Director Of Product Management (Tech): Ww EventsAmazon Dec 2019 - May 2023Seattle, Wa, Us• Built a 52-member team to manage Prime Day, Black Friday, Cyber Monday, and the Prime Early Access Sale. Create the strategy for these events, receiving Consumer CEO approval, and coordinate the execution across 27 Amazon teams. Own the customer experience, deal planning, partnerships, & hourly management during event• Built an engineering team to create an event-specific stack that is resilient to the traffic, including dynamic fall-back options. Over 300 events across the world are run using this technology. -
Director Product Management And Vp And Treasurer, Board Of Directors: Amazonsmile FoundationAmazon Dec 2020 - Feb 2023Seattle, Wa, Us(1) Responsible for auditing and disbursing >$400MM in donations to over 600,000 charities in the US, Germany, and the UK, along with the oversight of charity eligibility (i.e. reviewing fraud, compliance, and hate speech)(2) Preside over quarterly Board meetings to audit and review past quarter results, review charity eligibility, and address any team or business issues -
General Manager & Vp Marketing, Acquisition, And DistributionZynga Sep 2011 - Aug 2014San Francisco, California, Us(1) Manage Acquisition & Distribution across web and mobile, including Cross Promotion, advertising, social, email, SMS, A2U to deliver 120M players into new games driving over $200M of value per quarter(2) Turned around mobile acquisition program and improved ROI 5x by improving x-promo and ad products, increasing inventory across games, adding tracking and analysis, and implementing optimization automation(3) Improved ad buy ROI 150% by reducing negative spend and changing targeting approach(4) Improved x-promo performance 2.5x through improved incentives, surfacing, player flow, and analysis(5) Allocate, manage, and optimize >$100M annual Marketing spend to maximize Long Term Player Value; manage total team of 22 people with 6 direct reports(6) Responsible for Marketing Strategy and co-led business creation for Ad Sales, International, and 3P platform(7) Promoted three times in six quarters and elected to the Zynga Future Leaders program (top 50 in company) -
Senior Engagement ManagerMckinsey & Company Sep 2006 - Sep 2011Us(1) Overview: rated ‘distinctive’ by leadership last 7 of 8 engagements over 3 continents, moved up a class in 2007(2) Upward feedback: top quartile upward feedback performance as rated by working teamConsumer and Tech:(1) Digital advertising strategy for large retailer: built $30M+ annual EBITDA online advertising business for large retailer through several mechanisms targeting existing in-store partners(2) Online transformation for large hotel chain: completed comprehensive competitive analysis and customer research to transform online customer experience for large hotel (3) SaaS strategy for Australian accounting software company: developed SaaS business plan and marketing strategy for all customer segments for >>AUS$1B accounting software companyOperational Transformation:(1) Led a Productivity Improvement initiative for a large US Utility that drove 32% improvement in productivity ($20M annual value). Built tools for managers, provided training, and instilled new process that fundamentally changed the day to day culture. Started with 2 Yard pilot and rolled out to over 40 Yards throughout territory(2) Led Operational Transformation for large Australian mining company. Identified 10 areas of operational improvement to reduce lead time, improve quality and safety, which could save over $100M annually and improve output by 25%Energy industry:(1) Smart Grid acquisition strategy: developed strategic fit story, revenue and cost synergy opportunities, and acquisition approach for >>$1Billion Smart Grid company(2) European Smart Grid commercial strategy: analyzed 10-15 Smart Grid business opportunities for a €10Billion+ European electric and gas utility on IRR, profit opportunity, and strategic fit -
Summer AssociateMorgan Stanley Jun 2005 - Sep 2005New York, Ny, UsLed two projects during the summer: (1) Built valuation options for four strategic paths for the National Football League to maximize value of an eight-game package of programming rights; recommended to keep the games on its own NFL Network(2) Created risk mitigation strategy to separate financial arm of automotive company to keep separate debt rating -
Project Specialist, Business Strategy GroupCharles Schwab Jun 2002 - Jun 2004Westlake, Texas, UsTwo years within corporate strategy group working directly with Chief Strategy Officer to execute on eight different corporate priorities including M&A, banking strategy, and internal cost reduction. Top three projects include: (1) Schwab Bank: Co-led product development and long-term strategy for creation of Schwab Bank. Developed deposit and lending product economics - $50 million in revenue during first year derived from 10,000 mortgages and 55,000 checking and line of credit accounts(2) M&A Opportunity: Developed synergy model to value potential horizontal consolidation opportunity worth over $2 billion. Identified potential synergies worth over $400 million in annual operating synergies (3) Free-Trade Offer: Worked one-on-one with Mr. Charles Schwab to develop free-trade offer dependent upon relationship with client, including amount of assets, banking and credit relationship
Ryan Lysne Skills
Ryan Lysne Education Details
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Stanford University Graduate School Of BusinessMarketing And Sales -
University Of Michigan College Of EngineeringIndustrial Engineering -
University Of Michigan College Of EngineeringIndustrial Engineering
Frequently Asked Questions about Ryan Lysne
What company does Ryan Lysne work for?
Ryan Lysne works for Amazon
What is Ryan Lysne's role at the current company?
Ryan Lysne's current role is Product Management, Engineering, Data Science, Marketing & Growth Executive | GM and P&L owner | Servant Leader.
What is Ryan Lysne's email address?
Ryan Lysne's email address is ry****@****sey.com
What is Ryan Lysne's direct phone number?
Ryan Lysne's direct phone number is +141570*****
What schools did Ryan Lysne attend?
Ryan Lysne attended Stanford University Graduate School Of Business, University Of Michigan College Of Engineering, University Of Michigan College Of Engineering.
What are some of Ryan Lysne's interests?
Ryan Lysne has interest in Stanford Graduate School Of Business, Michigan Football, Amazon, Snowboarding, Triathlons, Basketball, San Francisco Giants, Minnesota Timberwolves, Hiking, Minnesota Twins.
What skills is Ryan Lysne known for?
Ryan Lysne has skills like Business Development, Marketing Strategy, Business Strategy, Mergers And Acquisitions, Mobile Devices, Strategy, Mergers, Corporate Finance, Finance, Smart Grid, Solar Energy, Marketing Operations.
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