Forma is passionate about helping brands craft category-defining products. We believe good design has to work.

An industry leader in outdoor equipment, known for its unrelenting reliability and value.- Lead designer for new outdoor gear segments, spanning soft goods, cases, eyewear, and firearmaccessories.- Led the design for the eyewear program, implementing new design methodologies, providing creativedirection, strategy, user research, and mentorship for junior designers.- Responsibilities included mechanical product architecture, prototyping, CAD, DFM, and resolvingergonomic challenges, and plastic/metal part design.- Collaborated with Product Management and internal teams to align intent and rapidly advance projects.- Worked directly with manufacturers and external partners to implement design vision and manufacturing solutions.

Consumer electronics company focusing on tools for digital creatives.- Led design of connected styli and tools for iOS devices, partnering with engineering and software teams.- Developed Adonit’s design foundation; both physical and digital. Specifically visual brand language, CMF, user interface, and design methods.- Managed the overall delivery of design across USA/Taiwan teams from concept through implementation.- Tactically tailored the design process to the specific project and business needs.

Design consultancy specializing in product design, research, and strategy for Chinese brands.- Responsible for design research and strategy; including trend analysis, usability studies, user research,conceptualization, and product strategy.- Co-developed internal research methodologies; trained design teams on new tools and skills.- Conducted ethnographic field research offsite, both participant observation and face-to-face interviewing.