• Ensure that Marketing Manchester’s digital presence is exploited to its full potential to maximise revenue generation and to meet KPIs.• Identify opportunities to harness technology, digital opportunities and trends in consumer interaction with digital platforms to implement across the organisation and deliver increased performance.• Develop and implement the strategy for Marketing Manchester’s digital platforms to maximise use and engagement.• To provide development support and advice to Marketing Manchester on digital aspects.• Maximise online conversion through effective customer journeys and stakeholder engagement.• To effectively line manage any reporting staff, as well as associated aspects of people management such as appraisals, and setting of action plans etc.• To ensure the development of digital platforms is driven by analytics, research, and commercial requirements.• Provide analysis and monitoring of digital activity.• To represent Marketing Manchester in appropriate networks and forums and raise the profile of digital activities being undertaken by Marketing Manchester.• To liaise with, and manage, key stakeholders and suppliers associated with digital platforms.

I was promoted in May 2019 to the position of Digital Manager, with additional responsibilities to:• Ensure that Marketing Manchester’s digital presence is exploited to its full potential to maximise revenue generation and to meet KPIs. • Identify opportunities to harness technology, digital opportunities and trends in consumer interaction with digital platforms to implement across the organisation and deliver increased performance. • Develop and implement the strategy for Marketing Manchester’s digital platforms to maximise use and engagement. • To provide development support and advice to Marketing Manchester on digital aspects.• Maximise online conversion through effective customer journeys and stakeholder engagement. • To effectively line manage any reporting staff, as well as associated aspects of people management such as appraisals, and setting of action plans etc. • To ensure the development of digital platforms is driven by analytics, research, and commercial requirements. • Provide analysis and monitoring of digital activity. • To represent Marketing Manchester in appropriate networks and forums and raise the profile of digital activities being undertaken by Marketing Manchester. • To liaise with, and manage, key stakeholders and suppliers associated with digital platforms.

Working as part of the Digital Team to help develop and deliver strategic digital activity for Marketing Manchester and it's associated companies. Marketing Manchester is the agency charged with promoting Manchester on the national and international stage. As part of the Growth Company, Marketing Manchester undertakes marketing and communications on behalf of the group in support of the Greater Manchester Strategy. Visit Manchester is the tourist board for Greater Manchester and is a division of Marketing Manchester. • Write and edit engaging and informative copy for multiple audiences on multiple channels, including articles, blogs, website copy, video and more. • Create and edit images and films for multiple audiences on multiple channels. • Manage digital channels including websites, social media and email marketing to meet group and stakeholder requirements. • To ensure that all digital activity achieves expected outputs. • To extract, analyse and interpret statistical data from digital channels that are managed by Marketing Manchester for use in reports and to guide digital development. • To assist in the management of day-to-day operational issues associated with the digital platforms managed by Marketing Manchester. • To assist in development of revenue generation opportunities afforded by digital activity. • Facilitate data collection and content generation by liaising with internal teams, partner organisations, stakeholders and other organisations. • To support the development of a house style in conjunction with existing internal and external proofing and editing standards and requirements.

In addition to the activities outlined below, I stepped up to Interim Digital Manager in order to take additional responsibility for managing projects and staff within Marketing Manchester.

Working as part of the Digital Team to help develop and deliver strategic digital activity for Marketing Manchester and it's associated companies. Marketing Manchester is the agency charged with promoting Manchester on the national and international stage. As part of the Manchester Growth Company, Marketing Manchester undertakes marketing and communications on behalf of the group in support of the Greater Manchester Strategy. Visit Manchester is the tourist board for Greater Manchester and is a division of Marketing Manchester. • Write and edit engaging and informative copy for multiple audiences on multiple channels, including articles, blogs, website copy, video and more. • Create and edit images and films for multiple audiences on multiple channels. • Manage digital channels including websites, social media and email marketing to meet group and stakeholder requirements. • To ensure that all digital activity achieves expected outputs, particularly those defined by MGC/funding partners/stakeholders. • To extract, analyse and interpret statistical data from digital channels that are managed by Marketing Manchester for use in reports and to guide digital development. • To assist in the management of day-to-day operational issues associated with the digital platforms managed by Marketing Manchester. • To assist in development of revenue generation opportunities afforded by digital activity. • Facilitate data collection and content generation by liaising with internal teams, partner organisations, stakeholders and other organisations. • To support the development of a house style in conjunction with existing internal and external proofing and editing standards and requirements.

As Editor of the Low Season Traveller Magazine, I work to contribute and collate inspirational content around low season travel in order to deliver a leading and cutting-edge travel magazine that inspires and engages our current readership and helps to grow the audience.

360 Property Promotion provide immersive virtual tours and high-quality photography of properties, businesses and spaces across the UK. We provide engaging marketing opportunities to a range of industries, using the latest technology to market your space in a truly unique way. Whether it’s a large and complex space such as a school or hospital building or a smaller independent store, café or gym, we are experienced in working with a range of clients and able to operate flexibly to meet your needs.

sync. is looking to lead the way in Open Banking as a Smart-Bank. We allow users to instantly open a current GBP &/or EUR account in minutes and we provide them with the ability to open up to 30+ other currency accounts. Users are able to exchange currencies between their accounts at the best rates and transfer money worldwide and unbeatable rates.sync’s USP is to allow users to synchronise all of their financial accounts (bank, credit, loan and mortgage accounts) in one app, as one experience by utilising Open Banking. By being able to budget, manage and track all of their accounts and expenses in one place, offering our users unrivalled user experience as a money management platform and be their financial advisor. This then translates into tailored recommendations on how to save time and money through our marketplace of products from numerous financial and retail service providers that we have deals with.Our ultimate goal is for our users to better understand their saving, spending and investing habits and to make Banking beautiful, simple and accesible to everyone.

Identified by SMT to apply for a 5-year Management Trainee programme, after only 8 months in the organisation. After interviews and assessments, I was accepted onto the course with only 2 others taken on at that time. The aim of the programme was to identify potential senior managers for the future of the company, and allow them to gain a holistic view of the company and its external influences, by rotating every 9 months to a different role within the organisation.• My first role was to stay within the central group marketing department to gain an overview of the whole group and its internal and external marketing.• My second role consisted of working on the Government's Welfare to Work scheme in aiding Manchester residents with long-term unemployment to attain sustainable employment.• I then took a permanent contract within our recruitment agency 'Aspire Recruitment' as a Lead Recruitment and Placement Consultant.

Worked within a small marketing team delivering a range of marketing across a group of several different companies, with a consistent brand. Here I completed an Advanced Diploma in Marketing. My main duties involved:• Management of print and digital processes, including business cards, flyers, posters and promotional products• Digital Marketing• Web Maintenance, including creating, uploading and monitoring content, identifying performance of website and areas of improvement, and creating weekly 'Google Analytics' reports for SMT• Social Media • SEO audits of whole group website and improving results in SERPs.• Competitor analysis and market research for different, diverse operating companies.• Curating content for the monthly internal newsletter.• Event Photography

Responsible for matching up potential apprenticeship candidates with open vacancies within the Engineering and Manufacturing sector. Short-listed applicants based on a variety of factors and interviewed and assessed those suitable for the vacancy. Put forward the capable candidates and oversaw the final selection process, whilst helping with CV building and ensuring that those chosen were well practiced with interview techniques. I also liaised with business owners and directors in order to generate and monitor vacancies. My day-to-day duties included:• Generating and monitoring vacancies• Helping candidates with interview skills and CV building. • Short-listing, interviewing and assessing candidates. • Liaising with businesses and candidates to oversee the final selection process• Arranging start dates and completing all the necessary paperwork for the apprenticeship