At Nexiuum, my role as VP of Brand and Marketing centres around leading our overarching marketing strategy, propelling brand development, and driving e-commerce expansion to scale our company's presence and revenue significantly. My tenure has been characterized by key achievements and responsibilities:Key Achievements:- Brand Innovation: Spearheaded the launch and market positioning of 4 new brands, meticulously defining market segments and leading go-to-market strategies to… Show more At Nexiuum, my role as VP of Brand and Marketing centres around leading our overarching marketing strategy, propelling brand development, and driving e-commerce expansion to scale our company's presence and revenue significantly. My tenure has been characterized by key achievements and responsibilities:Key Achievements:- Brand Innovation: Spearheaded the launch and market positioning of 4 new brands, meticulously defining market segments and leading go-to-market strategies to ensure impactful brand introductions.- E-Commerce Growth: Launched and significantly expanded our Amazon sales channel, driving substantial revenue increases through strategic product optimization and targeted advertising campaigns.- Team Development: Established and nurtured a high-performing marketing team from scratch, promoting a culture of innovation, accountability, and excellence in strategic execution.- Strategic Leadership: Devised and executed comprehensive marketing strategies, bolstering brand visibility, enhancing customer engagement, and fostering sustainable business growth.Responsibilities:- Strategically led marketing planning, encompassing digital marketing, brand strategy, and market research to align with overarching business objectives.- Managed digital platforms to ensure brand consistency and foster customer engagement, collaborating closely with cross-functional teams to create cohesive brand experiences.- Dedicated to mentoring and developing the marketing team, fostering a supportive environment that aligns with our business goals and promotes professional growth.- Employed market insights and data analytics to inform strategic decisions, optimizing return on investment and driving forward our marketing initiatives.My passion lies in employing innovative strategies and a customer-centric approach to elevate Nexiuum's market position, committed to achieving long-term growth and establishing our brand as a leader in the industry. Show less

welcome to local, your one-stop shop for exquisite, earth-friendly hand & body wash and other curated eco-conscious products. we're more than just a brand; we're a community built on the foundation of inclusivity, quality, and genuine care for our planet. we’re also a bit cheeky, and we like to have fun.our story began when, after leaving my job (and salary), faced the daunting reality of a household budget. i couldn't justify spending a small fortune on a bottle of soap, but i also… Show more welcome to local, your one-stop shop for exquisite, earth-friendly hand & body wash and other curated eco-conscious products. we're more than just a brand; we're a community built on the foundation of inclusivity, quality, and genuine care for our planet. we’re also a bit cheeky, and we like to have fun.our story began when, after leaving my job (and salary), faced the daunting reality of a household budget. i couldn't justify spending a small fortune on a bottle of soap, but i also didn't want to compromise on quality. so, i embarked on a journey, along with my wife, to create a soap that was not only as good as the leading amber bottled soap company but also half the price and kinder to the environment.our journey has been filled with the discovery of incredible canadian brands that share our ethos. we are proud to support these brands and bring their products to you alongside our own.our hand & body wash is more than just soap; it's a product of our belief in sustainability, quality, and affordability. we take pride in crafting our wash with 100% natural essential oils, offering a delightful experience without the use of synthetic perfumes or oils. our packaging, predominantly glass, is a testament to our commitment to reduce plastic usage and keep our oceans clean.we're also proud to manufacture and bottle our products in canada, reducing the carbon footprint that comes with long-distance shipping. we're passionate about looking after the earth and ensuring that our practices are as sustainable and eco-friendly as possible.we know that actions speak louder than words. our repeat purchase rate of over 60% is a testament to the trust and satisfaction of our customers. we promise to continue delivering products that meet your needs, and we're always here to lend an ear if you have any suggestions or feedback.because at local, we're all about keeping it real, keeping it friendly, and keeping it local. Show less

Promoted to the dual role of Managing Director & VP Brand & Marketing, my journey took an exciting turn as I took on the challenge of charting new territory. Our next destination? Launching our European division in Germany, while continuing to navigate our branding and marketing ship back home.Leading a new European team, I made sure that we were all equipped for this new journey, creating an environment that celebrated creativity, diversity, and teamwork. Together, we adapted our… Show more Promoted to the dual role of Managing Director & VP Brand & Marketing, my journey took an exciting turn as I took on the challenge of charting new territory. Our next destination? Launching our European division in Germany, while continuing to navigate our branding and marketing ship back home.Leading a new European team, I made sure that we were all equipped for this new journey, creating an environment that celebrated creativity, diversity, and teamwork. Together, we adapted our strategies to resonate with our European audience, ensuring that our brand made a mark in every new market we entered.While my role expanded, my mission remained the same – to drive brand growth through innovative marketing strategies and a commitment to team development. Navigating new territory, understanding different market dynamics, and leading an international team reinforced my belief in the power of adaptability, cultural sensitivity, and strategic creativity in global branding and marketing. Show less

In the role of VP of Brand and Marketing at Mimi's Rock, I was the navigator charting a course for our brands' growth journey. My map was an innovative strategy that spurred a 20% year-on-year growth for our $30 million digital portfolio, including the notable Dr Tobias brand.One of my key landmarks was the creation of a content marketing strategy that resonated with over 100,000 individuals within a year, propelling us forward with over $250,000 in new non-amazon revenue. This journey… Show more In the role of VP of Brand and Marketing at Mimi's Rock, I was the navigator charting a course for our brands' growth journey. My map was an innovative strategy that spurred a 20% year-on-year growth for our $30 million digital portfolio, including the notable Dr Tobias brand.One of my key landmarks was the creation of a content marketing strategy that resonated with over 100,000 individuals within a year, propelling us forward with over $250,000 in new non-amazon revenue. This journey brought us closer to our audience through diverse routes like email marketing and a rejuvenated communication plan.I was also at the helm of our digital advertising ship, managing a $5million+ per year advertising budget, steering our Google search, Facebook & Instagram advertising, and display advertising to resonate with our target audience.No navigator can undertake a journey alone. I recruited, coached, and developed a new marketing team, fostering an environment that allowed talent to shine and creativity to flourish. Show less

Stepping into the role of National Director, Business Development at WE, my journey took me across the US, where I helmed our expansion efforts into new marketplaces. Collaborating closely with co-founder Craig Kielburger, we set our sights on expanding our US footprint by 25%. This journey took us to exciting destinations such as Texas, San Francisco, and Baltimore.At each stop, I crafted a unique marketing strategy, like a travel guide tailored to each new state. This ensured we spoke… Show more Stepping into the role of National Director, Business Development at WE, my journey took me across the US, where I helmed our expansion efforts into new marketplaces. Collaborating closely with co-founder Craig Kielburger, we set our sights on expanding our US footprint by 25%. This journey took us to exciting destinations such as Texas, San Francisco, and Baltimore.At each stop, I crafted a unique marketing strategy, like a travel guide tailored to each new state. This ensured we spoke the right language and resonated with our local audiences. Our efforts were successful, securing new business partnerships with prominent clients such as Under Armour, Neiman Marcus, Southwest Airlines, QVC, NFL and others. This added an impressive $1.5 million to our revenue stream.But the journey didn't stop at new locations. I designed and implemented sales and marketing strategies to further grow our presence in existing marketplaces like Los Angeles and New York, resulting in a 10% year-on-year growth.Navigating this role taught me the importance of understanding local nuances when expanding into new markets, and how strategic partnerships can be a powerful tool for growth. It also reinforced my belief in the power of a well-designed marketing strategy, as a compass to guide a brand's journey into new territories. Show less

In my role as Director of Sales & Marketing for Youth Trips at the charity WE, I was given the helm to navigate our sales and marketing efforts towards greater impact. I took charge of the youth travel sales department, overhauling its structure, and expanding our crew with over 20 new team members. All the while, we kept our sails steady, maintaining sales numbers of $4 million.Under my guidance, we charted new territories in social media advertising and lead generation. I spearheaded… Show more In my role as Director of Sales & Marketing for Youth Trips at the charity WE, I was given the helm to navigate our sales and marketing efforts towards greater impact. I took charge of the youth travel sales department, overhauling its structure, and expanding our crew with over 20 new team members. All the while, we kept our sails steady, maintaining sales numbers of $4 million.Under my guidance, we charted new territories in social media advertising and lead generation. I spearheaded the design and implementation of innovative strategies, which included several new email marketing campaigns that helped us reach and engage more young travelers.I saw our sales process as a journey in itself, one that could be enhanced for both our team and our customers. So, I streamlined it, creating a well-oiled machine that allowed our high-performing sales team to navigate smoothly towards their goals. To ensure our messages were in sync, I aligned our new marketing message with our refined sales process.At WE, I learned the true power of aligning sales and marketing efforts to drive growth, and how to effectively steer these interconnected functions towards a shared destination.ABOUT:WE is a movement that brings people together and gives them the tools to change the world. Our unique family of organizations, WE Charity and ME to WE social enterprise, empower people at home and around the world.With WE Charity, we empower change with resources that create sustainable impact. We do this through domestic programs like WE Schools and internationally through WE Villages. Our WE Schools program is active in over 10,000 schools in the United States, Canada and the UK, engaging over 2.4 million students in service learning. Our WE Villages program is active in 8 developing countries, creating a sustainable model of international development. Show less

Reporting directly to the CEO, led a multinational sales team that increased company sales by an average of 145% year over year for 3 consecutive years. Expanded business into 13 new countries including: South Africa, Malaysia, Singapore, Australia, New Zealand and 8 European Union countries, while increasing revenue from $5 million to $30 million.

Engaged business owners of small and medium sized businesses in consulting services. Using seminars with audiences of up to 5000 to develop a pipeline of leads, I successfully surpassed my sales quota by 75% for 2 consecutive years.ABOUT:An international business training and consulting company directed at entrepreneurs and business professionals, assisting them in reaching success through elite coaching. Established in 2008, it has revenue of over $30 million a year with three… Show more Engaged business owners of small and medium sized businesses in consulting services. Using seminars with audiences of up to 5000 to develop a pipeline of leads, I successfully surpassed my sales quota by 75% for 2 consecutive years.ABOUT:An international business training and consulting company directed at entrepreneurs and business professionals, assisting them in reaching success through elite coaching. Established in 2008, it has revenue of over $30 million a year with three offices and over 60 staff. Show less

Built and nurtured a list of target prospects and created relationships with business owners. Passionately championed client centric approach to all endeavours, while developing multi-layered sales strategies to grow our existing business by an average of 25% year over year. Launched and developed new markets, including Australia, New Zealand and the UK. ABOUT:The Raymond Aaron Group is helping people achieve greater wealth, branding, recognition, confidence, respect and… Show more Built and nurtured a list of target prospects and created relationships with business owners. Passionately championed client centric approach to all endeavours, while developing multi-layered sales strategies to grow our existing business by an average of 25% year over year. Launched and developed new markets, including Australia, New Zealand and the UK. ABOUT:The Raymond Aaron Group is helping people achieve greater wealth, branding, recognition, confidence, respect and authority. The Raymond Aaron Group teaches their clients how to become respected authorities and experts in their fields. Show less

Responsible for the sales and management of conferences around North America. Leading small teams to execute over 100 events a year. Organized the largest and most successful event in company history, which led to +$2million in sales in 3 days. ABOUT:The Raymond Aaron Group is helping people achieve greater wealth, branding, recognition, confidence, respect and authority. The Raymond Aaron Group teaches their clients how to become respected authorities and experts in their… Show more Responsible for the sales and management of conferences around North America. Leading small teams to execute over 100 events a year. Organized the largest and most successful event in company history, which led to +$2million in sales in 3 days. ABOUT:The Raymond Aaron Group is helping people achieve greater wealth, branding, recognition, confidence, respect and authority. The Raymond Aaron Group teaches their clients how to become respected authorities and experts in their fields. Show less

RM Events was founded with the goal of providing exceptional conference logistics and management. We assisted our clients in creating experiences they were proud to invite their delegates to and put their brand on. RM Events distinguished itself in the marketplace by not only providing seamless events, but by introducing systems to capture more sales during the conference. This led in ability to generate 20%-30% more sales for our clients at their conferences and the continual growth of our… Show more RM Events was founded with the goal of providing exceptional conference logistics and management. We assisted our clients in creating experiences they were proud to invite their delegates to and put their brand on. RM Events distinguished itself in the marketplace by not only providing seamless events, but by introducing systems to capture more sales during the conference. This led in ability to generate 20%-30% more sales for our clients at their conferences and the continual growth of our company. Show less

As a member of a Retail Branch service team and working in close partnership with the Branch sales team, I was responsible for contributing to the overall success of the branch by meeting negotiated service goals through responding to and actioning customer requests. I provided prompt, accurate and professional service to all retail customers. More specifically, I was be responsible for meeting customers' day to day transactional needs, general inquiries and directing sales opportunities to the… Show more As a member of a Retail Branch service team and working in close partnership with the Branch sales team, I was responsible for contributing to the overall success of the branch by meeting negotiated service goals through responding to and actioning customer requests. I provided prompt, accurate and professional service to all retail customers. More specifically, I was be responsible for meeting customers' day to day transactional needs, general inquiries and directing sales opportunities to the appropriate sales officer. Show less