Just Better Care Australia is the leading home and community care franchise in Australia with over 30 franchised locations, supporting more than 4000 customers to live a rich and independent life.I am responsible for implementing and overhauling their entire digital presence and stimulating huge growth in the volume and quality of leads being delivered to franchise offices, my most recent project includes a brand refresh "Just for you" centred around the customer, where each customer is unique and not treated as a package.

Market and communicate the motoring portfolio of products and services including fixed and mobile car servicing, batteries and tyres.

Freelance support on multiple brands including NRMA, SGIO and Lexus Australia.

Managed all aspects of marketing for the AMT Group including the group companies:• National network of company owned, licensed and franchised Allphones Retail Stores• Australian Retail Management Services (ARMS)• Internal and Corporate Communications for AMT Group

Australian Retail Management Services (ARMS) a division of the AMT Group offered a full-service retail management solution for the traditional bricks and mortar model. Clients included successful retail brands such as Samsung, Virgin Mobile and Costco.Areas of focus included:• Established ARMS as a customer facing brand including developing a logo, colour palette, brand guidelines and tone of voice document.• Creation of business development tools such as business cards, email signatures, website, success stories and testimonials.• Developed a trade engagement plan for the consumer electronics industry, networking at key trade events and presenting ARMS credentials deck and leave behind compelling follow-up materials, all developed from scratch.The role was autonomous, reporting directly to the General Manager and Chief Executive Officer.

Including the development and execution of all outbound marketing materials and engaging frontline staff, licensees and franchisees.Areas of focus included:• Establishing and improving the digital marketing assets • Improved website performance and regular reporting• Introduced sales pulse campaigns synchronised with seasonal events such as Halloween and Chinese New Year.• Marked improvement in SEO metrics against other established and well-financed brands in category.• eDM onboarding + retention campaigns.• Publishing in-store digital POS content ensuring alignment with retail marketing efforts.• Reinforced key processes to engage both the leadership team and frontline retail staff with monthly marketing rollouts.The role included managing a team of two, Marketing Assistant and Graphic Designer. I reported directly to the Product & Marketing Director.

Kwik Kopy Australia is the Franchisor supporting the national network Kwik Kopy Design & Print Centres. Responsibilities and Achievements in the role include:• Manage $1.2M marketing budget and expenditure reporting directly to the CEO and subject to external audit each year.• Developed and launched a new brand for the future of Kwik Kopy including brand guidelines, fit-out guidance for each location and launch presentation to all franchisees.• Manage digital agency deliverables for SEO, SEM, Social Media & Content Marketing. • Control and manage all aspects of the brand, including brand strategy, development and franchisee compliance.• Develop Kwik Kopy marketing compendium and presentation at a series of seven annual marketing launch events. • Create marketing strategy and campaigns for 121 Creative, presented annually at design conference.• Approve expenditure of 96 franchisees’ Local Advertising Fund, subject to royalty contributions.• Design and execute a series of franchisee satisfaction surveys twice yearly and implement feedback.• Implement and maintain franchisee compliance with the Australian Privacy Principals.• Counsel Franchisees in fit out and repairs to their locations to ensure consistency and compliance with brand guidelines.• Introduce lead baiting and other successful conversion optimisation techniques.The role included managing a team of three in the marketing department as well as a host of external suppliers and partners.

Create 12 month strategy and campaigns for 121 Creative and present at annual conference. 121 Creative is a boutique high end design group with 13 studios located throughout Australia.

Responsibilities• Lead and manage multiple projects from initiation through to measurement.• Mentor, manage and prioritise Account Executive’s workload.• Encourage an environment where team members perform beyond expectations, ensuring that with each brief M&C Saatchi earn and deliver on “big ideas” and fresh thinking that challenge the status quo.• Upward manage, ensuring that senior leads are across any red flags or issues.• Accurate, timely estimation of project costs and management of job profitability.• Work with senior management to forecast revenue and production requirements.• Identify proactive initiatives to improve account profitability and deepen the client relationship.• Reporting directly to the GAD, ensuring they were kept across all aspects of the relationship and work in progress.• Often seconded by clients to work on their premises, including if a team member required more intensive support.• On-demand reporting and reconciliation so the client was able be decisive when allocating funds and/or to take advantage of tactical opportunities.

MRM is the digital and direct communications arm of McCann Worldgroup. The Microsoft Partner Program, a unique IT community that provides product knowledge for Partners and influenced revenue for Microsoft. A brief overview of my role:· Developed a thorough understanding of the Microsoft Business model and how Partners as an eco-system shape the future of Microsoft.· Maintained strong client relationships with 17 clients as a core team, in addition called upon to provide support and expertise to other Business Groups who had selected Partners as a target audience.· Executed a number of campaigns, both online & offline to drive partner attendance, satisfaction and ultimately engage Partners in the Microsoft Roadmap.· Segmented the Partner communications into a self-selection regime via RSS and contact preferences to improve relevance and drive satisfaction.

·Personalised Marketing Plans for 106 Kwik Kopy Design and Print Centres – This included campaign material built around in-store production capabilities & skill sets. Each plan was unique and measurable.· Managed Campaigns on behalf of Kwik Kopy Design and Print Centres - including contra negotiations, legal approval, stakeholder management and execution.·Directed Variable Data Campaigns including the creation of template artwork and the de-duplication of databases for 95 Kwik Kopy Centres as part of an ongoing monthly retention program.·Promoted centralised marketing activities face-to-face at Kwik Kopy Centres where I gained a brief insight into the Quick Print production environment. Including 4 colour offset and digital printing processes and the day-to-day challenges of paper weights, finishes and stock selection.·Established a Re-Design manual for Kwik Kopy Australia ·Expanded Kwik Kopy Australia’s territories