• Liaised with product development teams across Square (Product Managers, PMMs, UX Researchers) and acted as their guide in leveraging the Seller Community to help achieve their roadmap goals and adoption KPIs.• Partnered with Product Marketing Managers (Square for Retail, Square for Restaurants, Square Hardware, etc) on how to gain insights from the Seller Community and incorporate it into their go-to-market strategy.• Consulted cross-functionally with product management, design, research, analytics, and an engineering contractor to develop a holistic feature request process within the Seller Community that made sellers feel heard, provided digestible insights to product teams at the right time, and deflected call volumes away from Square support. • Consistently communicated with product teams to understand upcoming disruptive product updates and feature launches, notifying the Seller Community so they are aware ahead of time, and localizing the content for appropriate countries and languages.• Developed and launched a new product update space that allowed sellers to filter updates based on specific labels (Ex. Square Appointments) and subscribe to be notified of updates with that label.

• Lead the management of an externally contracted team of designers and developers throughout the creation and launch of Inertia’s new company website and brand. • Partnered with SEO experts to assess Inertia’s website traffic, target keywords, and competitors to inform organic and paid campaigns across multiple channels that successfully increased traffic and attracted new B2B clients.• Identified target industries, customer needs, and developed applicable value propositions and messaging that would align with these needs.• Created and executed inbound and outbound strategies that drove traffic using landing pages, calls to action, paid campaigns, industry-specific organic blog content, social media, and email marketing. • Performed A/B testing, tracked performance, and continuously optimized campaigns through qualitative and quantitative data analysis.

• Liaised with several startups and SMB clients to develop hardware products, as well as digital interfaces, from concept to mass production using an agile project management approach.• Consulted cross-functionally with engineers, designers, and product managers to execute the client’s vision.• Personally built an e-commerce store (ReMASK), developed creative imagery, managed orders, and ran day-to-day operations selling the company’s silicone reusable face masks that were designed and produced in house. • Partnered with multiple creatives and the Head of Marketing to produce the right go-to-market strategy for the product and online store.• Created organic content and executed paid social media campaigns (FB, Instagram, Snapchat) to promote the product throughout the COVID-19 pandemic. • Reported progress and data insights back to the Sr. Management Team on a weekly basis.

• Created a small online business selling gym water bottles that allowed storage for disinfectant wipes.• Personally executed product research, coordination with manufacturer, graphic development, and management of inventory storage.• Created a functioning e-commerce website through Shopify to sell the low stock of 500 bottles.Executed organic content for Tiktok as well as paid campaigns on Facebook and Instagram.• Partnered with a brand called "THYRST" to include the bottles in their subscription boxes.

• Worked with numerous startups and SMBs to develop their hardware product vision from idea to production. Projects included paper pulp bottles, medical utensil trays, food packaging, and more.• Executed sketches, 3D CAD models, technical drawings, renderings, brand graphics, website content, and product testing.• Developed proposals and estimates for project timelines, budgets, and worked to stay within these parameters throughout the project while managing client expectations.

• Involved with designing the external hardware for their LiDAR “vision systems” along with the mechanical engineering team. • Partnered with the marketing team on digital marketing projects, including online magazine promotions.

• Executed digital user interface designs for the customer portal of the company’s aviation maintenance software. • Developed wireframes and mockups and presented the concepts to the software management team on a bi-weekly basis.

• Organizing and recording data for meetings of different committees.

• Assisted in answering questions from the media and the public sent in regarding a variety of subjects revolving around the Senate of Canada. Tasks involved organizing media requests, finding previous similar questions and responses, creating and writing protocols for the department’s methodologies, and other tasks that are requested by coworkers.