Cto
CurrentCreated and executed a technology strategy aligned with business objectives to increase revenue, acquire additional e-commerce businesses into our portfolio, and prepare for a successful exitCreated and presented technology roadmaps to the board of directors and cross-functional leadersTook ownership of multiple e-commerce properties across various platforms, including Magento, WordPress/WooCommerce, and ShopifyHired an in-house development team, including developers and product managementMoved existing Magento 2.x stores into a robust deployment and testing process, enabling the quick resolution of outstanding bugs and catching up with past-due security upgradesMigrated multiple applications from third-party hosting to self-hosted virtual machines in Microsoft Azure while significantly reducing monthly costsRevamped marketing pixels and tags with Google Tag Manager, enhanced e-commerce events, and implemented Meta/Facebook Conversion API for improved attribution.Led an iterative site redesign through several milestones to closely monitor conversion rate and critical SEO rankings.Piloted a greenfield headless Shopify store running on Next.js (React and Typescript) and deployed with Vercel.Migrated existing Magento store to a headless frontend on Next.js (React and Typescript) utilizing Sanity for structured data and Builder.io for self-serve marketing content.Assisted in the acquisition of multiple businesses, handling the transfer of domain ownership, IT and technology integrations