Growth marketing and creative team manager with 18+ years direct marketing experience – leading high-response, customer-centric marketing strategy in fintech, ecommerce, financial services/asset management, and publishing. Manage multi-channel marketing, content creation, marketing technology, and distribution strategy across earned, owned, and paid media for multiple industry-leading direct-to-consumer DTC financial brands.Areas of expertise:- Earning brand trust by empathizing and understanding customers’ motivations and behaviors - Breakthrough campaign development (veteran copywriter)- Martech implementations, funnel building, and omni-channel marketing automation- Data-driven decision making through precise business reporting and analytic integrations- Ecommerce merchandising, pricing strategy, and operations (drop-ship and house inventory models)- Conversion-rate optimization (CRO)- Website and brand development- Small-team optimization- Subscription and recurring revenue models- Organic media growth (SEO, Social, YouTube, etc.) - Macro Strategic business big picture thinker - Micro tactical, detail-oriented planner - Mobile-first marketing - Lead and demand generation- Content strategy and newsletter publishing