Ryan Mcreynolds Email and Phone Number
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With a strong foundation in go-to-market operations and business strategy, I’ve built my career helping companies drive revenue and customer success. From working with fast-paced startups to advising Fortune 100 brands, I’ve developed a passion for leveraging data and technology to enable effective sales and marketing programs that deliver profitable growth.Early in my career I sharpened my skills in sales and account management at Salesforce, developing a deep understanding of client needs and how to align technology solutions with business objectives. I had the opportunity to lead countless discovery calls, craft compelling value propositions, and close high-impact SaaS deals, all while building trusting relationships with key decision-makers. I also gained expertise in implementing and customizing CRM systems, and in the value of integrating front-office datasets to enhance sales and marketing operations.At Google I continued to hone my approach to consultative, value-centric sales while working with enterprise and strategic accounts across both B2B and B2C. I also developed deep expertise in data-driven performance marketing, driven by my natural curiosity and my passion for math, data, and technology. That expertise gave me the opportunity to lead two unique sales initiatives within Google, one focused on the integration and application of MarTech platforms and another driving sophisticated, incrementality-first ROI measurement.I recently took a break to focus on education and family, while continuing to provide part-time consulting services. I’m now excited to get back to full-time work, and eager to find a role where I can apply my experience to help drive profitable, sustainable growth.
Branch
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Enterprise Account ExecutiveBranch 2024 - PresentPalo Alto, California, Us -
Performance Marketing ConsultantData-Driven Growth 2022 - 2024Providing consulting services around data-driven performance marketing across strategy, operations, technology, and execution.- Drove engagement strategy for a digital agency upselling services related to Google Analytics- Delivered a turnaround plan for a pet food brand to achieve sustainable, profitable growth through direct-to-consumer performance marketing- Consulted a promotional products manufacturer on B2B marketing and sales best practices -
Senior Manager Of Global Search MarketingNike 2022 - 2023Beaverton, Or, UsPartnered with regional marketing and paid media teams to drive direct-to-consumer (DTC) performance marketing improvement and innovation.- Partnered with MarSci and Data-Ops teams to advance marketing measurement and automation- Built business cases and testing plans to drive adoption of new tools and technologies- Identified opportunities for advanced audience segmentation via Google Analytics and Segment -
Principal Measurement Lead, Incrementality & ExperimentsGoogle 2020 - 2022Mountain View, Ca, UsDefined sales strategy around marketing experiments, drove analyst training and enablement, and led strategic client engagements around lift/incrementality experiments, ensuring rigorous test execution and results analysis to inform clients’ investment decisions.- Trained, enabled, and supported 50 analysts across 200 clients covering over $10B in annual ad spend- Drove over $300M in revenue growth through iterative lift testing showing profitable iROAS for strategic clients including Walmart, Amazon, Instacart, T-Mobile, Ebay, Nike, Victoria's Secret, Etsy, Chewy, and many more- Doubled the volume of successful tests and tripled the revenue impact YoY from lift testing- Enabled hundreds of analysts globally through training and thought leadership on comprehensive measurement strategy, lift-based calibration of attribution models, value-based bidding, and more -
Senior Account Executive, Martech & Data IntegrationGoogle 2015 - 2020Mountain View, Ca, UsBuilt the first-of-its-kind data integration program within Google’s B2B Tech ad sales vertical, defining and driving sales strategy focused on client adoption and integration of MarTech platforms to enable advanced audience segmentation and ROI measurement through strategic activation of clients' first-party (1P) data.- More than doubled adoption of Google Marketing Platform (GMP) among B2B tech advertisers including Salesforce, IBM, GoDaddy, Dropbox, Slack, Asana, Getty Images, Tableau, MailChimp, and many more- Drove over $100M of revenue growth by helping clients leverage multi-touch attribution (MTA), cloud based marketing analytics, and omnichannel audience segmentation and personalization- Built and managed relationships with agency partners to maximize client value from Google Marketing Platform investments- Addressed over 200 advanced client use cases by founding and running first-ever Performance Marketing Center of Excellence (CoE)- Completed highly selective Google Marketing Academy program at Wharton Business School -
Account ExecutiveGoogle 2014 - 2015Mountain View, Ca, UsLed executive engagement and team-based sales across 5-10 large advertisers within Google’s B2B tech sales vertical, coordinating internal specialists and 3P partners to drive growth.- Defined client-centric sales strategies, built custom account plans, and led engagement- Consistently delivered over 20% YoY revenue growth, exceeding $25M/quarter quotas, by drivingperformance-based budget increases from Slack, Dropbox, Asana, Getty Images, CDW, etc- Coached teammates on performance marketing, project management, client relations, and more -
Senior Account ManagerGoogle 2012 - 2014Mountain View, Ca, UsManaged client and agency relationships across ~10 large B2B technology clients, driving optimization and growth of multi-million-dollar programmatic search, display, and video ad campaigns.- Led in-depth analyses of client and Google data for sizing expansion opportunities, optimizing CAC:LTV ratios, and maximizing business impact from performance marketing investments- Exceeded $20M/quarter quotas by driving consistent growth from clients including NetSuite, Five9, Endurance International Group (HostGator, BlueHost, etc), BigCommerce, and more -
Mid-Market Account ExecutiveSalesforce 2012 - 2012San Francisco, California, UsOwned a territory of mid-market financial services firms in the Southeast made up of larger investment advisor networks, mutual fund managers, insurance brokers, and community banks and credit unions.- Led competitive, multi-quarter SaaS CRM and Force.com Platform sales engagements, closing new business and growing existing accounts to consistently exceed monthly quotas of $80k ACV- Developed relationships with existing and prospective clients to build pipeline and drive revenue -
Smb Account ExecutiveSalesforce 2010 - 2012San Francisco, California, UsOwned a territory of financial services companies in the Southwest including wealth management firms, institutional asset managers, private equity and VC funds, and mid-sized insurance brokers and agencies.- Led competitive, multi-quarter SaaS CRM and Force.com Platform sales engagements, closing new business and growing existing accounts to consistently exceed monthly quotas of $70k ACV- Peak Performers Club FY12, 114% of quota (only fiscal year without a promotion halfway through) -
Small Business Account ExecutiveSalesforce 2009 - 2010San Francisco, California, UsOwned a territory of financial services firms in the Southwest focused on independent wealth managers and investment advisors, individual insurance brokers and agencies, and small private equity funds.- Drove SaaS CRM sales, primarily new business, consistently exceeding monthly quota of $50k ACV -
Enterprise Business Development RepresentativeSalesforce 2008 - 2009San Francisco, California, UsSourced and qualified new business opportunities through strategic outbound prospecting.- Generated over 125 qualified outbound opportunities for $3.7M in pipeline and $600k in closed ACV- Rising Star award Q2 FY09, Team Lead Q4 FY09, Crush Award Q2 FY10, Interview Team, Audit Team -
Sales RepresentativeSalesforce 2006 - 2008San Francisco, California, UsManaged and nurtured inbound leads to qualify new business opportunities for AEs.- Qualified over 850 opportunities for $4M in pipeline and $1.5M in closed ACV (>35% close rate)- Rookie Rockstar award Q4 FY07, East Team Lead Q4 FY08, MVP Q4 FY08, Interview Team- 98% on Salesforce CRM Administrator Certification exam -
Sales & Support AssociateBuildsite Llc 2006 - 2006Oakland, Ca, UsManaged sales and customer support for subscribers and advertisers.- Led evaluation and implementation of Salesforce CRM, migrating data from Goldmine. -
Associate Analyst, Wells Capital ManagementWells Fargo 2005 - 2006San Francisco, California, UsAnalyzed and traded fixed income securities backed by commercial mortgages (CMBS) and consumer debt (ABS).- Promoted from Intern to Associate upon graduation
Ryan Mcreynolds Skills
Ryan Mcreynolds Education Details
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University Of California, BerkeleyData Analytics -
The Wharton SchoolExecutive Education -
University Of California, BerkeleyApplied Mathematics
Frequently Asked Questions about Ryan Mcreynolds
What company does Ryan Mcreynolds work for?
Ryan Mcreynolds works for Branch
What is Ryan Mcreynolds's role at the current company?
Ryan Mcreynolds's current role is Consultative, value-driven enterprise salesperson and performance marketing expert | ex-Google | ex-Salesforce.
What is Ryan Mcreynolds's email address?
Ryan Mcreynolds's email address is ry****@****ail.com
What is Ryan Mcreynolds's direct phone number?
Ryan Mcreynolds's direct phone number is +183123*****
What schools did Ryan Mcreynolds attend?
Ryan Mcreynolds attended University Of California, Berkeley, The Wharton School, University Of California, Berkeley.
What are some of Ryan Mcreynolds's interests?
Ryan Mcreynolds has interest in Electronics.
What skills is Ryan Mcreynolds known for?
Ryan Mcreynolds has skills like Salesforce.com, Saas, Account Management, Cloud Computing, Solution Selling, Marketing, Sales, Cold Calling, Direct Sales, Sales Process, New Business Development, Financial Services.
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