Ryan Degnan Email & Phone Number

North Haven, Ct, Us

As a Senior Account Strategist at 10up, I work closely with clients to develop and execute digital strategies that align with their business goals. I manage a mix of ongoing support and large-scale build/migration projects, collaborating with internal teams across engineering, UX, design, and ad strategy to craft initiatives that deliver measurable results.I take ownership of client relationships, guiding them through project plans, uncovering growth opportunities, and driving revenue through clear KPIs. My role involves regular check-ins to assess account health, mitigate risks, and ensure successful project outcomes.By combining strategic oversight with hands-on project management, I ensure that client needs are met with exceptional service and quality deliverables, from proposals to final execution.

Milford, Connecticut, United States

As Director of Technology, I led digital marketing initiatives and managed all hardware/software systems across departments, ensuring seamless integration and functionality company-wide. I oversaw a complete overhaul of the main apartment website on WordPress, enhancing user experience and engagement, and directed the creation of a corporate site on Duda, while also planning two additional property websites.I developed and executed seasonal Google Ads campaigns, driving increased web traffic and generating prospective renter inquiries. I also revamped the SEO strategy with targeted onsite and offsite optimizations, improving search visibility and boosting organic traffic.Additionally, I redesigned the RentCafe CRM platform, streamlining the leasing team's workflow for tracking prospects and managing apartment availability. I introduced virtual collaboration tools like Teams, Zoom, and Google Meet, which enhanced team communication and operational efficiency.

Rocky Hill, Ct

Sole stakeholder within advertising channel responsible for managing 35+ clients with 100+ partners. Primary goal of generating new members through display advertising on clients’ websites. Client level responsibilities include managing client relationships, analyzing performance trends and building performance metric and growth recommendation presentations. Communicating and coordinating across multiple internal departments is a vital portion of this position.

Managed a team of Customer Success Managers who oversaw 500+ accounts totaling $5MM+ in annual revenue. Worked closely with each team member to analyze account list and identify clients with growth opportunity. Connecticut maintained the highest annual rate of retention company wide from 2016-2019.

Managed between 100-125 digital advertising campaigns with a career revenue churn of 1.26% versus a company wide goal of 4.5% and a local property goal of 4%.. Primary responsibility continued to be client communication but also became more involved with planning and implementation of campaigns.

Reinvented the position to operate with a more of proactive approach. Communicate with clients to present them with their performance and make recommendations on how to improve or expand their campaign based on existing trends.

Communicate with customers who were unhappy with their advertising performance, assess their pain points and make recommendations on how to improve or change their campaign.

Bachelor Of Science (B.S.), Marketing

Education record