• Overseeing sales, billing & promotion of virtual currency, used in site's mobile gaming platform.• Designing & managing in-game virtual economy, including creating game content, managing exchange rates between real & digital currencies, analyzing spending behavior, and driving demand for premium game products• Managing ad display system, across web & mobile channels.

• Built & managed digital marketing campaigns for user acquisition, across mobile & web platforms.• Implemented mobile and credit card billing systems.• Designed & implemented successful credit card fraud detection & mitigation processes.

Developed interactive installations for the SS Princess Sophia exhibition, launched January 2018.

As part of a master's degree program in Digital Media, worked on internal projects & with a local client to produce a variety of interactive installations and experiences. Served as producer and project manager on projects dealing with media & technology including CG animation, game development, digital film production & interactive narrative.

• Planned & executed online marketing efforts for several partner companies• Established online measurement strategy, and deploy appropriate web analytics tools• PPC management, SEO consulting, landing page development

• Drove online user & traffic acquisition, through paid search marketing, organic SEO, and contextual & display advertising.• Developed & managed site's display ad distribution, including ad network management, campaign trafficking, and ad sales operations.

• Managed over $15 million in annual pay-per-click advertising budgets• Developed and optimized PPC ad campaigns for customer acquisition, lead generation, and retail• Trained account managers on PPC management and optimization practices